8/17/12 1

Moxie Information & Capabilities

8/17/12 2 8/17/12

About Moxie

8/17/12 3

Moxie Basics !  10+ years old

!  Palo Alto, CA based; US and international clients

!  Founded on the philosophy of rolling up its sleeves, getting job done

8/17/12 4

Moxie’s Method !  Combine understanding of client side issues…

!  With original strategic thinking, tenacity, and passion…

!  To create truly made-to-measure work for our clients/partners

!  We help our clients think and optimize resources

!  Find their most receptive customers

!  Often challenging much bigger spending clients to stand out

8/17/12 5

Moxie’s Method !  Process when needed; a spontaneous un-process to stay fresh, smart

!  Careful in not over-formalizing marketing and branding into a rote process

!  Experience/skills that guide us, but we also embrace chaos, daily

!  Relationships run the gamut, from retainer to projects to equity.

8/17/12 6

Busy Moxie… !  Thinking about brand advocates

!  Being creatively practical

!  Translating good thinking to great yet pragmatic ideas

!  With product and brand launches, promotions – online and offline

8/17/12 7

Moxie Offers !  Anything branding related

!  Functions as a marketing extension, or a marketing department !  Diverse experience and involvement – CPG and spirits/beer to technology

!  Grace under pressure !  Strategically sound creative execution

!  Partnership – no, really; because we’ve walked in your shoes

8/17/12 8

Moxie Offers Specifically… !   Strategy

!   Positioning !   Messaging & segmentation !   Research !   Brand audits & 5Cs

!   Branding !   Naming !   Visual language !   Verbal language !   Identity !   Brand guidelines !   Illustrations/Iconography

!   Presentations !   Info-graphics !   Presentation flow !   Presentation execution !   Iconography. !   Demos

!   Online Experience !   Concepting !   UI !   UX !   User flow !   Social media integration

!   Websites !   Wireframes !   Content design !   Visual design !   SEO basics !   Programming/CMS !   HTML email !   Landing pages !   Maintenance

!   Promotions !   Point of sale !   In-store material

!   Collateral !   Templates & systems !   Brochures & data sheets !   White papers & case studies !   Postcards

!   Trade Shows !   Booth/displays/flash mobs !   Give aways !   Demos !   All related needs

!   Advertising !   Consumer & trade !   Offline & online !   Bus/car wraps

!   Packaging !   Package design !   Product design

8/17/12 9

Moxie Team !  Great talent in-house; great talent within reach

!  Core team of 8-9 people – from strategy to design and project management

!  A tight network of additional resources

8/17/12 10

Moxie and Omer !   Founded and managed by Omer

!   Omer’s background: grew up in Israel and Europe, Wharton MBA and 20+ years in the US

!   Omer’s experience: brand management, CMO-type jobs and entrepreneurial experience

!   Omer’s career pre-Moxie: !   Netflix VP Marketing; positioned brand and reinvented revenue model in time for a successful IPO !   Contact Co-Founder and VP Marketing !   Pete’s Brewing Co: Officer and VP Marketing; revamped brand leading to a highly profitable sale to Corona !   Diageo: Marketing Dir. Revitalized Baileys to capture $160 mil annual sales and worldwide market leader position

!   Omer was looking for an agency he wished he had as a client, then started Moxie

!   Omer is involved with all Moxie clients;

!   With some clients Omer takes a pro-active marketing and/or mentoring role

8/17/12 11

Moxie Clients - Sample !   Big

!   Adobe !   HP !   SanDisk !   Visa

!   Real (tiny) Startups ! Tagup !   SleepRate !   Impakto !   Clean Bottle !   Etc. etc. etc.

!   Consumer Packaged Goods !   Skinnygirl cocktails !   Remix (Pauly D) ! Glenfiddich !   SKYY Vodka ! Zoli Baby !   Krave Jerky !   Etc. etc. etc.

!   B2B !   TOA Tech !   Sigma Designs ! BlueSnap !   Noosh !   SphereUp !   Alicanto !   Etc. etc. etc.

!   B2C !   Shaker ! Evo Monitors !   Oodle ! BillGuard !   Etc. etc. etc.

!   Mobile-Related ! Mowingo ! Eyecon !   Bites !   Etc.

!   VCs/Incubators !   UpWest Labs !   SRI !   Tech-Aviv !   Innovation Endeavors !   DFJ Ventures

!   Retail !   Nanoosh ! Ruti Boutiques !   Labelle Day Spas !   Bar10der !   Etc.

!   Other !   Notre Dame De Namur !   SV Jewish Film Festival !   Etc.

8/17/12 12 8/17/12 12