Download - About Moxie and Omer Malchin
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Moxie Information & Capabilities
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About Moxie
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Moxie Basics ! 10+ years old
! Palo Alto, CA based; US and international clients
! Founded on the philosophy of rolling up its sleeves, getting job done
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Moxie’s Method ! Combine understanding of client side issues…
! With original strategic thinking, tenacity, and passion…
! To create truly made-to-measure work for our clients/partners
! We help our clients think and optimize resources
! Find their most receptive customers
! Often challenging much bigger spending clients to stand out
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Moxie’s Method ! Process when needed; a spontaneous un-process to stay fresh, smart
! Careful in not over-formalizing marketing and branding into a rote process
! Experience/skills that guide us, but we also embrace chaos, daily
! Relationships run the gamut, from retainer to projects to equity.
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Busy Moxie… ! Thinking about brand advocates
! Being creatively practical
! Translating good thinking to great yet pragmatic ideas
! With product and brand launches, promotions – online and offline
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Moxie Offers ! Anything branding related
! Functions as a marketing extension, or a marketing department ! Diverse experience and involvement – CPG and spirits/beer to technology
! Grace under pressure ! Strategically sound creative execution
! Partnership – no, really; because we’ve walked in your shoes
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Moxie Offers Specifically… ! Strategy
! Positioning ! Messaging & segmentation ! Research ! Brand audits & 5Cs
! Branding ! Naming ! Visual language ! Verbal language ! Identity ! Brand guidelines ! Illustrations/Iconography
! Presentations ! Info-graphics ! Presentation flow ! Presentation execution ! Iconography. ! Demos
! Online Experience ! Concepting ! UI ! UX ! User flow ! Social media integration
! Websites ! Wireframes ! Content design ! Visual design ! SEO basics ! Programming/CMS ! HTML email ! Landing pages ! Maintenance
! Promotions ! Point of sale ! In-store material
! Collateral ! Templates & systems ! Brochures & data sheets ! White papers & case studies ! Postcards
! Trade Shows ! Booth/displays/flash mobs ! Give aways ! Demos ! All related needs
! Advertising ! Consumer & trade ! Offline & online ! Bus/car wraps
! Packaging ! Package design ! Product design
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Moxie Team ! Great talent in-house; great talent within reach
! Core team of 8-9 people – from strategy to design and project management
! A tight network of additional resources
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Moxie and Omer ! Founded and managed by Omer
! Omer’s background: grew up in Israel and Europe, Wharton MBA and 20+ years in the US
! Omer’s experience: brand management, CMO-type jobs and entrepreneurial experience
! Omer’s career pre-Moxie: ! Netflix VP Marketing; positioned brand and reinvented revenue model in time for a successful IPO ! Contact Co-Founder and VP Marketing ! Pete’s Brewing Co: Officer and VP Marketing; revamped brand leading to a highly profitable sale to Corona ! Diageo: Marketing Dir. Revitalized Baileys to capture $160 mil annual sales and worldwide market leader position
! Omer was looking for an agency he wished he had as a client, then started Moxie
! Omer is involved with all Moxie clients;
! With some clients Omer takes a pro-active marketing and/or mentoring role
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Moxie Clients - Sample ! Big
! Adobe ! HP ! SanDisk ! Visa
! Real (tiny) Startups ! Tagup ! SleepRate ! Impakto ! Clean Bottle ! Etc. etc. etc.
! Consumer Packaged Goods ! Skinnygirl cocktails ! Remix (Pauly D) ! Glenfiddich ! SKYY Vodka ! Zoli Baby ! Krave Jerky ! Etc. etc. etc.
! B2B ! TOA Tech ! Sigma Designs ! BlueSnap ! Noosh ! SphereUp ! Alicanto ! Etc. etc. etc.
! B2C ! Shaker ! Evo Monitors ! Oodle ! BillGuard ! Etc. etc. etc.
! Mobile-Related ! Mowingo ! Eyecon ! Bites ! Etc.
! VCs/Incubators ! UpWest Labs ! SRI ! Tech-Aviv ! Innovation Endeavors ! DFJ Ventures
! Retail ! Nanoosh ! Ruti Boutiques ! Labelle Day Spas ! Bar10der ! Etc.
! Other ! Notre Dame De Namur ! SV Jewish Film Festival ! Etc.
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