about pan communications
TRANSCRIPT
ELEVATING YOUR BRAND THROUGH INTEGRATED MARKETING COMMUNICATIONS
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ABOUT US
LEADING MID-SIZED NATIONAL AGENCY 100+ professionals providing clients data-driven public relations, digital marketing and integrated services
AWARD-WINNING COMMUNICATIONSCapabilities across earned, owned and shared media plus visual integration for enhanced storytelling
EXPERIENCE IN CORE FOCUS AREASBig data, analytics, SaaS, mobile, HIT, security and several others
PR CAMPAIGNS THAT MAP TO YOUR BUSINESSWe set objectives and offer a customized measurement methodology to understand impact
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CONSUMER TECH
OUR EXPERTISE
HEALTHCARE TECHNOLOGY
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EXTENDED CLIENT VALUE
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OUR VOICE IN THE INDUSTRYBeware the Rise of Crowdsourced Content Posing as Journalism by Phil Nardone on Jan 8, 2014
Taco Bell’s ‘Blackout’ Offers New Paths for Digital Marketing
CONNECTED TO THE WORLDWE’VE BUILT A NETWORK OF PARTNERS THAT PROVIDES CLIENTS SUPPORT IN MORE THAN 70 COUNTRIES
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AN ENGAGED LEADERSHIP GROUP
PHIL NARDONEPresident & CEO
MARK NARDONEExecutive Vice President
ELIZABETH FAMGLIETTIExecutive Vice President
Human Resources
GARY TORPEYExecutive Vice President
Finance
ROB ADLERExecutive Vice President
Managing Director
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A TEAM OF SEASONED EXPERTS
DAN MARTINVice President
LISA ASTORSenior Vice President
GENE CAROZZASenior Vice President
DARLENE DOYLEVice President
DAVID SAGGIOPANdigital Director
JENNIFER BONNEYCreative Director
TIM MUNROEVice President
Business Development
KATIE BLAIRVice President
FRAN BOSECKERVice President
LYDIA FAKHOURIVice President
BRIANNA SWALESVice President
PAN OVER THE LAST DECADE
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10th
AnniversaryFirst CMO
Round Table
Acquired by Terdata
$7.8MIN ANNUAL REVENUE
Acquired by Software AG
Acquired by Samsung
PAN is voted one of Boston’s top PR
firms
Acquired by Oracle
PAN acquires VantagePR
$45M Series B funding
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SOME OF OUR RECENT CLIENT WINS
HEALTHCARE PR
EMERGING GROWTHTECHNOLOGY PR
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MOVING TO THE INTEGRATED MARKETING COMMS MODELEARNED MEDIAMEDIA RELATIONSBLOGGER RELATIONSINFLUENCER RELATIONSANALYST RELATIONS
SOCIAL MEDIAFACEBOOKTWITTERLINKEDINYOUTUBEPINTERESTINSTAGRAMVINE
OWNED CONTENTBRAND MESSAGING
EMPLOYEE ADVOCACYCUSTOMER SUCCESSES
WEBINARS, VIDEOSWEBSITE INTEGRATION
BRANDED BLOGS
PAID MEDIAINTEGRATION WITH PAID SEO SPONSORED POSTS & TWEETS
CREATIVE SOCIAL/TWITTER CARDSSYNDICATION OF CONTENT
[ANALYTICS, DATA INSIGHTS, PANOPTIC]
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CAMPAIGN MEASUREMENTSocial impressions, competitive SOV, engagement (follows, likes, shares), trending topics, top drivers of web traffic, top influencers
Media SOV against competitors, against key messages and keywords, coverage volume/value
Increase in web traffic, earned media impact, organic and referral traffic, top media referrals (outlet, contact), top social referrals, top performing content
90-day review cycles: holistic measure of program KPIs, map to quarterly goals, distill key learnings, integrate and adjust next-quarter planning
Leverage your company’s insight and analytics to measure impact and conversions via PR and marketing
{Your Logo Here}
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INDUSTRY RECOGNITIONBOSTON’S BEST PLACES TO WORK (BOSTON BUSINESS JOURNAL) I TOP COMPANY CULTURES (ENTRPRENEUR MAGAZINE) I TOP PLACES TO WORK (BOSTON GLOBE) I HOLMES WORLD PR REPORT I 8 BELL RINGER AWARDS (2015) I TWITTER COMMUNICATIONS CATEGORY AWARD WINNER (PRNEWS DIGITAL AWARDS) I PAN RANKED 12 ON THE BBJ LIST OF LARGEST PUBLIC RELATIONS FIRMS IN MASSACHUSETTS I BEST EXECUTIVE VISIBILITY (PR DAILY MEDIA RELATIONS AWARDS 2015) I BEST MEME (In2 SABRE AWARDS 2016)
CASE STUDIES17
A WHOLE NEW WAY OF DOING THINGS CASE STUDY
TARGETIntroduced Integrate to the marketing audience by taking a unified four-pronged approach of targeted media relations, strategic analyst and influencer engagement, compelling content development and a strong customer reference program.
ENGAGETook a laser-focused approach of an 80/20 split between marketing trades and business press resulting in great momentum building for Integrate.
AMPLIFYConverted key analysts and influencers into influential Integrate evangelists by thoughtful and regular social media engagement.
100+ PLACEMENTS IN BUSINESS AND MARKETING PUBLICATION IN ONLY 8 MONTHS INCLUDING FORBES, VENTURE BEAT, FORTUNE, INVESTOR’S BUSINESS DAILY, ADEXCHANGER, CMSWIRE & ENTREPRENEUR
DROVE QUALIFIED LEADTHE VENTURE BEAT ARTICLE RESULTED IN 4 DIRECT LEADS
10+ THOUGHT LEADERSHIP BYLINESPOSITIONING INTEGRATE EXECUTIVES AS INDUSTRY LEADERS
LEAPING TO A NEW SPACE
TARGETKick-start the association between the Black Duck brand and IT security with an aggressive, yet structured program of media and influencer education.
ENGAGEDeliver thoughtful Black Duck commentary, compelling content and unique insights that highlight the company’s deep expertise in open source security.
AMPLIFYGuide media perceptions and understanding of open source security and Black Duck’s important role within the space. Maintain momentum with steady stream of media interviews and strategic, on-message coverage.
10TOP TIER IT SECURITY MEDIA OPPORTUNITIES (INTERVIEWS AND BYLINES) IN THE FIRST MONTH
1.5MTOTAL UNIQUE VISITORS PER MONTH FEATURE COVERAGE: CSO, DARK READING, HACKSURFER, IDG, SC MAGAZINE
100%PROACTIVE, CREATIVE MEDIA OUTREACH. NO NEWS, NO PROBLEM
CASE STUDY
100%YEAR-OVER-YEAR INCREASE IN MEDIA COVERAGE
MOBILE PAYMENTS GO MAINSTREAM CASE STUDY
TARGETMedia influencers in the high-tech and mobile payments space, and early adopter consumers looking for the best mobile payment option.
ENGAGEOffer editors unsupported demos of the unit to show brand confidence of its utility virtually anywhere.
AMPLIFYInfluencers and users spread the word to large audiences resulting in recent Samsung acquisition.
41PLACEMENTS
15MEDIA BRIEFINGS
FEATURED IN:YAHOO! TECH, GIZMODO, ENGADGET, BOSTON.COM, FORBES,ABC NEWS, INC., AND TECH CRUNCH 20
RE-FRAMING ARIBA
TARGETReposition a company from a dot-com player to C-level exposure beyond its previous focus of spend management
ENGAGEPAN broadened messaging from procurement to a “Networked Economy” and created significant market visibility with cloud-based offering while increasing presence in business-level outlets around B2B collaboration.
AMPLIFYTargeted influential CFOs, PAN convened Fortune 500 CFOs, academia, SMEs and began a series of events to reach them with Ariba’s new messaging. PAN also developed assets appealing directly to this audience and CIOs to encourage dialogue and to facilitate engagement with Ariba’s sales team.
MEDIASECURED SIGNIFICANT BUSINESS PRESS THAT FOCUSED ON SHIFTING THE MINDSET OF CFOS W/ SPEND MANAGEMENT, INCLUDING THE NEW YORK TIMES, FORBES, THE WALL STREET JOURNAL.
ACQUISITIONPAN CREDITED AS SERVING AS A CATALYST IN THE $4.3 BILLION ACQUISITION OF ARIBA BY SAP. THIS ULTIMATELY LED TO SAP REACHING OUT TO PAN TO SUPPORT IT’S CLOUD INITIATIVE.
CASE STUDY
BIG KAHUNA RIDES THE MARTECH WAVE CASE STUDY
TARGETMarketing tech influencers, marketing press, business press and anyone with a vested interested in marketing automation.
ENGAGELeverage a successful $45 million Series B round of funding and a new platform launch to put Kahuna on the map as disrupting martech with the first ever communication automation platform, challenging incumbents in the space – Salesforce and Oracle.
AMPLIFYPAN used a David vs. Goliath approach to first secure a critical exclusive with the Wall Street Journal, as well as broad business and marketing press features in the following days.
28MEDIA ARTICLES
33M+MEDIA IMPRESSIONS
21,730WEBSITE VISITS DRIVEN BY LAUNCH ACTIVITY
1.2MSOCIAL MEDIA IMPRESSIONS
46%ARTICLES POSITIONED AGAINST INCUMBENTS
MAY THE 4TH BE WITH YOUTARGETCapitalize on May the 4th holiday to drive social media engagement among IT professionals, SMB owners and consumers alike.
ENGAGECreate an interactive quiz built for social sharing. Assign personas that align with Carbonite’s Star Wars messaging and appeal to broad consumer interests, while driving traffic back to Carbonite’s website and lead gen assets.
AMPLIFYEngage influencers and media to help spread the word and drive participation. Integrate paid Twitter campaign to help Carbonite “own” the May the 4th conversation among business buyers.
CASE STUDY
4428SURVEY PARTICIPANTS INONE WEEK
1.5MTWITTER IMPRESSIONS
4.4%TWITTER ENGAGEMENT
2.4%GREATER THAN INDUSTRY STANDARD
CLOUDBEES: BREAKING BUILDS CASE STUDY
TARGETThe Jenkins Community, comprised of software developers including attendees at the JavaOne and Jenkins User conferences.
ENGAGELeverage popular TV show Breaking Bad to create ‘Breaking Builds’ campaign, ten unique themes reinforcing CloudBees messaging. The campaign ties the Jenkins and CloudBees brands closer together.
AMPLIFYThe Breaking Builds images were shared across all social platforms, and used as conference signage. T shirts using campaign images will be used for social contest prizes
36,743TWITTER IMPRESSIONS
1,826FACEBOOK IMPRESSIONS
66,008TOTAL IMPRESSIONS
27,439LINKEDIN IMPRESSIONS
TARGETPosition Hybris as the leading platform inside SAP’s CEC Marketing platform, targeting marketing and commerce professionals.
ENGAGEAs the first platform announcement in the unified CEC solution suite, PAN leveraged the quarter’s key “Digital Transformation” messaging to secure mainstream attention of Hybris’ role in the platforms’ performance.
AMPLIFYEngage with key influencers such as Christine Crandell, Jason Bloomberg and Bob Thompson as well as media from VentureBeat, CMSWire, CMO.com, AdExchanger and DestinationCRM.
10+PIECES OF COVERAGE
RELATIONSHIP BUILDINGKEY INFLUENCERS/MEDIA ATTENDING SAPPHIRE
NAILED KEY MESSAGING“Hybris: Bringing Digital Transformation To SAP” - Forbes
INFLUENCER MARKETING TO DRIVE MESSAGING CASE STUDY
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OUR IMPACT ON BUILDING BRAND EQUITYPAN has helped many of our emerging company clients successfully execute on their exit strategies; resulting in over $3.5B in acquisitions over the last few years
Acquired for $525M
Terms not Disclosed
Acquired for $400M
Acquired for $600M
Acquired for $1.5B
Terms not Disclosed
Terms not Disclosed
EXPERTISE WITH NATIONAL MEDIA FOCUSED ON INVESTMENT COMMUNITY
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CONTACT INFORMATION
PAN Communications
255 State St. Boston, MA 02109617.502.4300www.pancommunications.com
Contact:
Mark NardoneExecutive Vice [email protected]
