About PArty in the PArk

• PartyInTheParkisaday-longmusicfestival,takingplacefrom 2pm-midnight.• 2016willbethethirdeditionofthefestival,itissettobethebiggest andbestyet!•MultiplestagesgivePartyInTheParkatruefestivalfeeland differentiatesitfromothereventsintheregion.

BUY YOUR TICKETS NOWplatinumlist.net tickets.virginmegastore.me partyinthepark.ae

AND MUCH MORE

PRESENTED BY

More than

10,000

attendees to

Party In The Park

2015

TICKETSAED 295Early Bird AED 350Regular

AED 650Brunch Deck(inc.BBQbrunchfrom2pmto5pm)

AED 995 VIP(incl.unlimitedF&Bfrom

2pmtomidnightintheVIPlounge)

ARTISAN STALLSBe'LIGHTDubai by DesignDJ AcademyDumb DropHighlife DubaiLady MauveGlam BarSlaMSASHGlowfish2birdsJ&L Art StudioMaddy Butcher ART

ARTISAN STALLSMarmarlandPeas in a PodBoho MalikaAVVAUrban ScampYislamooLynda Marion JewelryKYP by LepartKukiRyokö BagsSassakmeaIshtar coutureLittle MajlisLokaLoksaKiddies & ColorsFLAWDDoodle Inc.Pretty Little Things DubaiRubabikiaShawleez

XX:XXPM XX:XXPM XX:XXPM XX:XXPM

SET TIMINGSSET TIMINGS

AND MUCH MORE

F&B SPONSORS

BAR

BAR

BAR

VIP LOUNGE

VIP DECK

TICKETS

F&B AREA

WHAT’S ON STAGE

GOOD GARDEN STAGE

CAREEMBUS STOP

BRUNCH DECKGOOD MARKET

HYPE MARKET

VANS DROP ZONEAND SKATE RAMP

HYPE CLUBHOUSE

SECRET GARDEN

DUBAI MEDIA CITYTHE MARINA

ENTRANCE

ATM

2015

PLAn

PArty in the PArk Site MAPThePartyInTheParksiteissplitintomultipleinteractiveareas;sponsorsactivations,foodtrucksandbarsarespreadoutthroughoutthepark:

• What’s OnMainStage• HypeClubhouse• HypeArtisanVillage• goodAcousticStage

• goodArtisanVillage• SecretGarden• McGettigansBrunchDeck• VIPDeck

Who PArtied in the PArkThefestivalhasawideappealwithsomethingonofferforeveryone,thegoodGardenistraditionallyaimedatfamilieswhilsttheHypeClubhousecatersfortheyoungerclientelewithahighlightbeingtheB-Boybattlecompetition,foodiescanfindanarrayofofferingsfromthemultiplefoodtrucksandbrandedbars…thefestivalvibecanbeenjoyedbyall!

WhAt'S on MAin StAge2015 ActS

2014 ActS

What’s OnistheUAE’sbestlovedandbiggest-sellingmagazine,ithasbeentheauthoritativevoiceoftheUAE’sentertainmentsceneformorethan35years.What’s Onisthego-totitleforlifeintheEmirates.

TheWhat’s Onmainstagefeaturesaward-winninginternationalartists.2015sawlegendaryrockbandStereophonicsheadlineaswellasRazorlight,Parlotones,andmultiplelocalacts.

The2014festivalsawglobalpopprincessLilyAllenheadlinethefestival.Chart-toppingnamesincludingRichardAshcroft,FreshlygroundandTheTingTingsalsoperformed.

good gArden & good AcouStic StAge

goodmagazineisauniquetitledesignedtomakelifeeasierandsimplerforthoselivingintheregion,changingthewayyoueat,shopandlive.goodisamagazinethathelpsyoutolivewellforless.

ThegoodGardenisalittlebitofrusticcharminacityofskyscrapers.Localartisansandfoodvendorslinethearea.ThegoodAcousticstagefeatureslocalactsplayingeverythingfromsoultoJazz.Lastyear’seventsawsoullegendAdamBaluchheadline.

hyPe cLubhouSe And hyPe ViLLAgeHypeistheessentialnightlifeandmusicguide,availablefree,weekly,throughouttheemirate.

TheHypeClubhouseshowcasesinternationalandlocalDJs.2015sawthebestclubsinDubaiunitetoplayback-to-backsetsfromtheirrespectiveDJs,akeyattractiontotheClubhousewastheTheB-BoyBattle.

TheHypeVillagefeaturesthelatestinurbanstreetstylewithentertainmentsuchashuladancers,clingfilmartists,andapop-upmarketoflocalartisans.

coMMunicAtionA STrATEgIC MArKETINg CoMMuNICATIoNS plAN IS puT IN plACE To gENErATE MAXIMuM EXpoSurE for pArTy IN ThE pArK.

Theplanincludescoverageacrossavarietyofmediums,includingMotivate’sin-housebrands:

Advertisinginregionalnewspapers,radio,cinemaandTV.

Anintegratedsocialmediaplanwillbeimplemented.

MediA PLAnThE 2016 caMPaIgn Is woRTh oVER Us$1,000,000.

PartyInTheParkwillbecoveredextensivelyacrosstheMotivateportfolio.Additionalradioelementswillbeaddedtothecampaigntoincludestationlinersandonaircontests.

aDDED VaLUE

CHANNELPUBLICATION/

WEBSITE FORMAT

SEPTEMBER 2016 OCTOBER 2016 NOVEMBER 2016 VALUE

W1 W2 W3 W4 W5 W1 W2 W3 W4 W1 W2 W3 W4 INSERTIONS PER INSERT $ TOTAL

Print Advertising What’s On Dubai IFCS 1 1 $13,500 $13,500 What’s On Dubai FP 1 1 2 $3,750 $7,500 HYPE IFCS 1 1 1 3 $7,000 $21,000 HYPE FP 1 1 1 1 1 1 1 1 1 9 $3,750 $33,750 good IFCS 1 1 $12,600 $12,600 good FP 1 1 2 $3,500 $7,000 The Week FP 1 1 1 1 1 5 $6,000 $30,000 BTME FP 1 1 1 3 $6,500 $19,500 Emirates Woman FP 1 1 1 3 $4,500 $13,500 Emirates Man FP 1 1 2 $6,000 $12,000 Campaign FP 1 1 1 1 4 $5,000 $20,000 Stuff FP 1 1 1 3 $4,000 $12,000 identity FP 1 1 1 3 $3,500 $10,500 Cyclist FP 1 1 1 3 $6,000 $18,000 Golf Digest FP 1 1 1 3 $3,750 $11,250

Newpapers 7Days 1/4 page 1 1 1 1 1 1 6 $3,231 $19,386 Gulf News 1/4 page 1 1 1 1 1 1 6 $3,232 $19,392 Khaleej Times 1/4 page 1 1 1 1 1 1 6 $5,078 $30,468

E-blast What’s On Dubai Email 1 1 1 3 $4,400 $13,200 What’s On Abu Dhabi Email 1 1 1 3 $4,400 $13,200

Banneradvertising

Campaignme.com MPU display banner 1 1 1 3 $3,200 $9,600 partyinthepark.ae Website live 1 1 $0 $0 stuffmiddleeast.com MPU display banner 1 1 1 3 $8,000 $24,000 gulfbusiness.com MPU display banner 1 1 1 3 $24,000 $72,000 whatson.ae MPU display banner 1 1 1 3 $40,000 $120,000 Elevision advertising Lift advertisements 1 1 1 3 $5,706 $17,118

Radio Dubai 92 Radio 30 Ad Radio 35 35 35 105 $50 $5,250 Cinema VOX Cinemas 30 second slots weekly 1 1 $450,000 $450,000

TOTAL 1,035,714

PRE-ConCERTBEnEFITS

• Exclusivepresentingsponsorrights(inconjunctionwithWhat’s On) whichwillseethefestivalco-branded• Logoonalleventcollateral,plusmediaplanworthoverUS$1,000,000• 30secondradiospotmentioningpresentingsponsorbyname• 30secondcinemaadvertacrossVoXcinemasmentioningpresenting sponsorbyname• Logoonwristbands• Logoonwebsitewith250-wordcompanyprofile• Dedicatedpressreleasetoannouncepresentingsponsorship• 1xFPadvertinWhat’s Onmagazine(worthUS$3,750)• 1xEDMtotheWhat’s Ondatabase(over100,000readers)• Inclusioninpre-eventcoverageacrossthemotivatetitles andrelevantwebsites• RadioDJmentionstobediscussed

ATTHEConCERTBEnEFITS

• 15VIPloungetickets(worthUS$4,063)• 35Regulartickets(worthUS$3,335)• TVCattheevent(30secondsmaximum)• Twobrandactivationareaswithinthefestivalsite(6mx6m), limitedstaffpassestobeagreed• opportunityforbrandedgiveaways• LogoonalleventbrandingwherethePartyInTheParknameisused, including(butnotlimitedto)fencebanners,stagescreens,entrance archway&directionalsignage• 10xfencebanners(producedatowncost)• 10xflags(producedatowncost)

PoST-ConCERTBEnEFITS

• ComprehensivePost-EventReport• Inclusioninpost-eventcoverageacrosstheMotivatetitlesandrelevant websites

PArty in the PArkheAdLine SPonSor uS$200,000

PRE-ConCERTBEnEFITS

• Logooneventcollateral,plusmediaplanworthoverUS$1,000,000• Logoonwebsitewith200-wordcompanyprofile• 1xFPadvertinWhat’s Onmagazine(worthUS$3,750)

ATTHEConCERTBEnEFITS

•Sponsorshipofspecificfestivalarea(e.g.goodgarden,HypeClubhouse)• 10VIPloungetickets(worthUS$2,700)• 20Regulartickets(worthUS$1,905)• Twobrandactivationareaswithinthefestivalsite(5mx5m), limitedstaffpassestobeagreed• LogoonalleventbrandingwherethePartyInTheParknameisused, including(butnotlimitedto)fencebanners,stagescreens,entrance archway&directionalsignage• TVCattheevent(30secondsmaximum)• opportunitytodobrandedgiveaways• 4xfencebanners(producedatowncost)• 4xflags(producedatowncost) PoST-ConCERTBEnEFITS

• ComprehensivePost-EventReport• Inclusioninpost-eventcoverageacrossMotivatetitles

PArty in the PArk goLd SPonSoruS$100,000

PRE-ConCERTBEnEFITS

• Logooneventcollateral,plusmediaplanworthoverUS$1,000,000• Logoonwebsitewith150-wordcompanyprofile• DedicatedEDMtotheWhat’sondatabase(over100,000readers)

ATTHEConCERTBEnEFITS

• Activationspaceattheevent(3mx3m),limitedstaffpasses tobeagreed• 6VIPloungetickets(worthUS$1,625)• 10Regulartickets(worthUS$925)• LogoonalleventbrandingwherethePartyInTheParknameisused, including(butnotlimitedto)fencebanners,stagescreens,entrance archway&directionalsignage• opportunitytodobrandedgiveaways• 2xfencebanners(producedatowncost) PoST-ConCERTBEnEFITS

• ComprehensivePost-EventReport• Inclusioninpost-eventcoverageacrosstheMotivatetitles

PArty in the PArk SiLVer SPonSoruS$50,000

PreViouS SPonSorS

contActBespokepackagescanbetailoredtomeetyourcompanyobjectives.Formoredetails,pleasecontact:

SusanMcKeenSponsorship Sales Manager

susan.mckeen@motivate.ae

T+97144273420

M+971551299778