about the 4-drive model of employee motivation a simple story
TRANSCRIPT
![Page 1: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/1.jpg)
about
the 4-Drive Model
of Employee Motivation
A Simple Story
![Page 2: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/2.jpg)
Meet our protagonist…
We’ll call him “The Manager”
![Page 3: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/3.jpg)
Meet our protagonist…
Hi!
We’ll call him “The Manager”
![Page 4: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/4.jpg)
The Manager works for a Company
![Page 5: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/5.jpg)
The Manager works for a Company
We make stuff!
![Page 6: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/6.jpg)
But there is a problem…
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The workers aren’t motivated…
![Page 8: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/8.jpg)
The workers aren’t motivated…
Breaks over!
![Page 9: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/9.jpg)
The workers aren’t motivated…
#%$#*!
![Page 10: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/10.jpg)
The Manager needs to figure out how to increase employee motivation
![Page 11: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/11.jpg)
But how?
The Manager needs to figure out how to increase employee motivation
![Page 12: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/12.jpg)
He tried to get the workers excited!
![Page 13: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/13.jpg)
He tried to get the workers excited!
Let’s go!
![Page 14: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/14.jpg)
He tried to get the workers excited!
Get motivated!
![Page 15: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/15.jpg)
He put motivational quotes up around the office
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He tried to instill fear!
![Page 17: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/17.jpg)
He tried to instill fear!
Get moving or your fired!
![Page 18: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/18.jpg)
He even tried to “entice” them
Salary
$$$
![Page 19: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/19.jpg)
He even tried to “entice” them
Salary
$$$
Big Bucks! I got the Big
Bucks!
![Page 20: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/20.jpg)
These “fixes” all worked for a while…
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But none of them seemed to work for long
![Page 22: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/22.jpg)
Ho Hum…
But none of them seemed to work for long
![Page 23: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/23.jpg)
Then one day The Manager read a book
![Page 24: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/24.jpg)
Called Driven, by Lawrence and Nohria
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And it helped him figure out…what he needed to do
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And it helped him figure out…what he needed to do
Eureeka!
![Page 27: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/27.jpg)
He realized there are four main drives that impact employee motivation
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Acquire, Bond,
Challenge and
Defend
He realized there are four main drives that impact employee motivation
![Page 29: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/29.jpg)
And that he needed to work on all four of these drives with his employees
![Page 30: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/30.jpg)
As Lawrence and Nohria say,
“every job must provide an
opportunity to fulfill…all four
drives.”
And that he needed to work on all four of these drives with his employees
![Page 31: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/31.jpg)
The drive to Acquire is about an employees need to acquire “stuff”
![Page 32: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/32.jpg)
The drive to Acquire is about an employees need to acquire “stuff”
[ like money, things, awards, prestige ]
$$
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They are motivated to Acquire this “stuff”
$$
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And they’ll work hard to get it
$$
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And they’ll work hard to get it…
$$
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And they’ll work hard to get it…and keep it
$$
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And they’ll work hard to get it…and keep it
$$
![Page 38: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/38.jpg)
And they’ll work hard to get it…and keep it
$$
Grrr!!!!
![Page 39: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/39.jpg)
So now The Manager knows the way to structure pay and rewards to leverage the drive to Acquire (not just as base pay)
Bonus Check
$$$
![Page 40: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/40.jpg)
So now The Manager knows the way to structure pay and rewards to leverage the drive to Acquire (not just as base pay)
Bonus Check
$$$
Utilize incentives to drive performance
and create a culture of recognition and
reward
![Page 41: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/41.jpg)
The Manager also knows that the Acquire drive is relative
Bonus Check
$$$
![Page 42: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/42.jpg)
Bonus Check
$$$
Employees will always
compare themselves to others… the
drive is never fully satisfied
The Manager also knows that the Acquire drive is relative
![Page 43: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/43.jpg)
Bonus Check
$$$
And you need to know what your employees think
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Bonus Check
$$$
Find out who your employees compare
themselves too (this is not always obvious) and make
sure that your pay and perks are comparable
And you need to know what your employees think
![Page 45: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/45.jpg)
And The Manager knows that the drive to Acquire is about more than just money
Wendy is NUMBER !
![Page 46: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/46.jpg)
And The Manager knows that the drive to Acquire is about more than just money
The drive to Acquire is also about
prestige and status
Wendy is NUMBER !
![Page 47: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/47.jpg)
And The Manager knows that the drive to Acquire is about more than just money
Make sure you give credit and promote your
employees achievements! Wendy is
NUMBER !
![Page 48: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/48.jpg)
But employees also have a drive to Bond
![Page 49: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/49.jpg)
But employees also have a drive to Bond
![Page 50: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/50.jpg)
But employees also have a drive to Bond
[ form positive social relationships with co-
workers ]
![Page 51: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/51.jpg)
Bonding is an innate drive that helps employees feel part of a group
![Page 52: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/52.jpg)
They will go out of their way to help people in their group
![Page 53: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/53.jpg)
They will go out of their way to help people in their group
Do you need any
help?
![Page 54: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/54.jpg)
These bonds will help to instill loyalty and engender positive emotions about the company
![Page 55: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/55.jpg)
These bonds will help to instill loyalty and engender positive emotions about the company
What a great place to work!
![Page 56: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/56.jpg)
So The Manager now knows that he has to foster bonding and create opportunities for social interaction
Beers on me!
![Page 57: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/57.jpg)
So The Manager now knows that he has to foster bonding and create opportunities for social interaction
Beers on me!
![Page 58: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/58.jpg)
So The Manager now knows that he has to foster bonding and create opportunities for social interaction
Beers on me!
![Page 59: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/59.jpg)
Which leads to the employees identifying themselves as a team
Beers on me!
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Beers on me!
Which leads to the employees identifying themselves as a team…
![Page 61: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/61.jpg)
Beers on me!
Which leads to the employees identifying themselves as a team…with more motivation
![Page 62: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/62.jpg)
The Manager knows that teambuilding sessions are about more than fun…
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The Manager knows that teambuilding sessions are about more than fun…
Teambuilding should provide
opportunities for greater bonding
and trust building
![Page 64: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/64.jpg)
The Manager knows that teambuilding sessions are about more than fun…
And should create a shared
experience that helps build a unique and
positive culture
![Page 65: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/65.jpg)
And that celebrations actually have a business impact
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And that celebrations actually have a business impact
Happy Birthday!
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Of course there is the drive to be Challenged
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Of course there is the drive to be Challenged
[ be inspired to learn and grow – face and
overcome challenges ]
![Page 69: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/69.jpg)
Where regular employees can become…
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Where regular employees can become…
SUPER HEROES!
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And by creating variety, stretch goals, new experiences, and opportunities to learn…
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Companies create teams of super heroes!
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Who come to work motivated and engaged!
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Who come to work motivated and engaged!
![Page 75: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/75.jpg)
Who come to work motivated and engaged!
![Page 76: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/76.jpg)
The Manager knows that he has to ensure that his employees are constantly challenged and learning new things
![Page 77: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/77.jpg)
The Manager knows that he has to ensure that his employees are constantly challenged and learning new things
We are going
for that
![Page 78: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/78.jpg)
The Manager knows that he has to ensure that his employees are constantly challenged and learning new things
We are going
for that
![Page 79: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/79.jpg)
And structure the jobs and the processes so they don’t become routine and rote
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And structure the jobs and the processes so they don’t become routine and rote
I’m bored
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But instead they challenge the individual
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But instead they challenge the individual
Set stretch goals, assign different
types of projects, job sharing, have contests, expand
duties…
![Page 83: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/83.jpg)
And provide new learning opportunities
Training classes, job shadowing, mentorships,
strategic planning
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The last element is the drive to Defend
ACME
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The last element is the drive to Defend
ACME
[ defend the company and the ideals it stands
for ]
![Page 86: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/86.jpg)
Where employees feel such pride and attachment to the company that they are motivated to defend it against all attacks
ACME
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Where employees feel such pride and attachment to the company that they are motivated to defend it against all attacks
You talkin’ to
me?ACME
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Competitive action
ACMEcomp
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The Economy
ACME
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Rumors and negative talk
ACME Negative information and rumors
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The Manager knows that to activate the drive to Defend, employees must feel a connection to the company
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And feel pride about what the company does and how it acts
![Page 93: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/93.jpg)
This means that The Manager has to do and act the right way as well
![Page 94: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/94.jpg)
This means that The Manager has to do and act the right way as well
I need to be honest and courteous –
being transparent about how and what
the company is doing
![Page 95: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/95.jpg)
This means that The Manager has to do and act the right way as well
I need to highlight the good that we do and constantly focus on the big
picture!
![Page 96: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/96.jpg)
This means that The Manager has to do and act the right way as well
And I need to stick up for my team and
walk the walk…
![Page 97: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/97.jpg)
So The Manager implemented these changes and low and behold….
![Page 98: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/98.jpg)
So The Manager implemented these changes and low and behold….motivation improved
![Page 99: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/99.jpg)
The Company prospered…
![Page 100: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/100.jpg)
The Company prospered…
![Page 101: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/101.jpg)
The Company prospered…
![Page 102: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/102.jpg)
And The Manager got promoted!
![Page 103: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/103.jpg)
And The Manager got promoted!
![Page 104: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/104.jpg)
And The Manager got promoted!
![Page 105: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/105.jpg)
And The Manager got promoted!
Yeah!
![Page 106: About the 4-Drive Model of Employee Motivation A Simple Story](https://reader037.vdocument.in/reader037/viewer/2022103123/56649d8b5503460f94a7224f/html5/thumbnails/106.jpg)
SOURCE---2009-Lantern GroupLantern-IGNITING BRILLIANCE