about the brand crowded teeth is a whimsical collection of artwork and characters with a bold, fresh...
TRANSCRIPT
ABOUT THE BRANDCrowded Teeth is a whimsical collection of artwork and characters with a bold, fresh graphic influence, that’s fun yet sophisticated.
The rich color palette and modern patterns expand the brand’s appeal from young children to adults.
ABOUT THE ARTISTMichelle Romo is a self-taught illustrator and designer who started her career as a Loungefly designer.
Her influences include Mid-Century, Japanese, and Scandinavian design and pretty much anything cute.
When she isn’t working she spends her time eating good food, hugging her friends, plating video games, and crafting.
HOW IT STARTEDCrowded Teeth was a line of jewelry, tees, scarves, pins, and patches that began in 2004 when Michelle was still a designer for Loungefly.
After three years of managing production by herself, Michelle decided to make the switch to licensing, to expand the product offering.
TARGET• Teens/20’s
– Fashion T-shirts, accessories, bags
• Kids– Room décor, toys, apparel
• Infants– Bedding, nursery art/prints
BRAND TRAITS• Upbeat• Fun• Loving & Friendly• Quirky
• Vintage• Retro• European / Japanese /
Scandinavian mashup
STYLE GUIDES• A vast collection of unique designs and characters,
including fun editorial and “modern” retro design• An array of design elements, including prints, borders,
backgrounds, icons, and editorial product concepts2008 / 2009 201
0201
12012
(working)
2012 STYLE GUIDEIN PROGRESS
PRODUCT SAMPLES
2012 T-SHIRT CONCEPTS
2012 ACCESSORY CONCEPTS
UNLIMITED PRODUCT POTENTIAL
UNLIMITED PRODUCT POTENTIAL
UNLIMITED PRODUCT POTENTIAL
CUSTOMIZABLE ITEMS
UNLIMITED PRODUCT POTENTIAL
CURRENT LICENSEESin U.S.• Loungefly
– Accessories, t-shirts, jewelry
• HOW Books– Inspiring books for
creative people
• Pink Ghost– Designer toys, prints,
books
• Creatives INC.– Greeting cards by
global artists
• Sigema– High-quality phone
accessories
• C-Life– T-shirts
THE LAND OF NOD• Direct-to-retail program with 30+ skus, spanning
toys, plush, wall and room décor, bedding and furniture.
• The Land of Nod is a catalogue, internet, and retail store company specializing in children's furniture, bedding and accessories, owned by Crate & Barrel.
• 5 Land of Nod retail stores and plans for expansion.
THE LAND OF NOD PROGRAM• Products are rolling-out through 2012, with significant visibility
via The Land of Nod catalogues.
• Two items (wall art/print) are currently available via catalogue and online store.
CURRENT RETAILERS• Hot Topic• Mod Cloth• KidRobot• Newbury Comics• Fred Flare• Made 590 (Australia)• Ribbon/Notion Stores
(with WunderPop in Germany)
LICENSING OPPORTUNITIES
For licensing opportunities, please contact:
Carole Postal Tamra Knepfer CopCorp TK Brand Group (212) 947-5958 (917) 514-0701