ABOUT US / ETCX3

We do three things. One, we help brands develop their brand identity, strategy and key messaging. Two, we create effective marketing materials. And three, we implement communication campaigns using the right communication channels to reach target audiences.

Etcetera Etcetera Etcetera (Etcx3) was set-up to resolve the need for a more integrated comms service, especially to smaller companies, which don’t always have a marketing department or team. We provide something akin to an in-house function but without the overheads.

Are we an agency or a consultancy? Neither, we are a service. We allocate resource appropriate to the job and act like an in-house team. We work with you to deliver what your brand needs. We are cost-effective and agile.

Etcx3 consists of two full-time directors and a team of 12 freelancers who work on particular projects as required. Our areas of expertise include:

Brand identity and development

Corporate literature/documents, information design/data visualisation

Exhibition work

Website design/development, interface and user experience (UX)

Video Communications strategy development

Copywriting/content creation

Online/offline marketing/communications (marcomms)

Journalism and PR.

identitycreativecommsFolio

CLIENT / MINTELPROJECT / LOOP

A multi-media client project to include market, consumer and innovation content derived from Mintel data and analysis in both book and digital forms in order raise the level of perception of what research can be.

Loop took Mintel into a new territory by bringing together hundreds of contributors across the world to share in one vision. The project is not so much a publication as an ongoing campaign with multimedia content developing beyond the original framework.

Folio #1[ Visualising information, turning data into a story ]

CLIENT / MINTELPROJECT / LOOP

200410.74

200515.42

200621.51

200836.02

201154.73

200936.04

201046.44

201257.4

201360.15201462.74

200729.52

200439.29

200544.53

200653.78

200756.63

201068.85

201174.57

201281.23

201387.99

200859.67200963.67

Brazil Chile

10

USD

20

30

40

50

60

70

80

90

200410.74

200515.42

200621.51

200836.02

201154.73

200936.04

201046.44

201257.4

201360.15201462.74

200729.52

200439.29

200544.53

200653.78

200756.63

201068.85

201174.57

201281.23

201387.99

200859.67200963.67

Brazil Chile

10

USD

20

30

40

50

60

70

80

90

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Fast food and takeaway in Brazil, Chile and Mexico

In home eating & drinking & out of home eating and drinking

CLIENT / GREENFIELDSPROJECT / BRAND REFRESH

Refresh of Greenfields Communications brand identity providing templates for all media along with custom design and build of website.

The Greenfields identity was redesigned as a device to reflect the core promise of the Greenfields brand and an embodiment of the brand proposition - ‘Turning research into headlines’.

[ Creating and developing a brand identity ]Folio #2

CLIENT / GREENFIELDSPROJECT / BRAND REFRESH

CLIENT / ADVERTISING ASSOCIATIONPROJECT / #ADPAYS

Visualisation of the Advertising Pays report for print and digital distribution and creation of report promo video for upload to website and/or social media including script development and post-production.

Using the concept of ‘the line’ (above/below/through) and key case studies, the report was used as a key publication and lobbying tool to government and media to support the growth of the UK economy achieving wide coverage.

[ Communicating the big idea ]Folio #3

CLIENT / ADVERTISING ASSOCIATIONPROJECT / #ADPAYS

CLIENT / JANEPATRICKPROJECT / DIGITAL THEME DEVELOPMENT

Design refresh of janepatrick website including concept development and design of individual printed photographer cards, html newsletters with ongoing marketing support.

By creating a system of complementary pastel backgrounds, each photographer is able to have ther own mini identity within the confines of the janepatrick brand, whilst retaining the sophistication of the overall look/feel. Most importantly, the photography is still given centre stage with each new piece of material.

[ Developing a theme and ongoing style ]Folio #4

CLIENT / JANEPATRICKPROJECT / DIGITAL THEME DEVELOPMENT

News+44 (0)7966 510 341 news@janepatrick.co.uk www.janepatrick.co.uk

janepatrick representing food drink & lifestylephotographer talent

the 65th most infl uential photographer of all time is david loftus: “loftus’s natural approach to shooting food has led a revolution in food photography with the new emphasis being on honesty and ingredients over perfection and unreality” (professional photographer – october issue). online: recently published work from jamie’s america; other published work paris and wolseley. new packaging work quorn for cpb.

01

0165th most infl uential photographer02m&s design studio commissioned richard jung03honey creative and tesco04style magazine assignments – 50 issues05cristian’s chocolate adventure with willie06a new approach for lanson

m&s design studio commissioned richard jung for their recently launched cook menu range and party food: work in progress for marks & spencer is their oriental range. also, richard is credited with the photography in the just published fi ona beckett’s cheese course and lauded for it on blog spot the food and wine diarist. see his portfolio for both stories.

02

honey creative commissioned steve baxter for the tesco ‘restaurant collection’ ready meal photography: the celebrity chef style range of some 33 lines has just launched. creative director chrissy levett said that “the photography was collaborative and designed to push the boundaries for tesco fi nest to another visual level which steve’s creative approach achieved”.

03

style magazine assignments – 50 issues and ongoing for william lingwood with food stylist lucy mckelvie, picture editor kate suitor and associate editor kara o’reilly. commissioned with a brief for clean and simple but real food to bring together a diverse range of recipes; william has made this look his.

04

cristian’s chocolate adventure with willie in Venezuela culminated in the willie’s chocolate factory cookbook by hodder & stoughton as featured in this months food and travel.cristian is a visual story teller extraordinaire. recent publications include aitkins fi sh, roux’s kitchen, cinnamon club curry and more; web movies such as cinnamon kitchen, maldon oysters and angie lewin are coming next…

05

a new approach for lanson results in a very natural and fresh image delivering the brand expectation. using a daylight test image as a master guide, bob simulated its style in studio with high speed captures. a resulting composite of some 10 images: the mousse, bubbles, glass, background, pour and surface shots for ripples.

06

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www.janepatrick.co.uk

10/09

jane@janepatrick.co.uk+44 (0)7966 510341

www.janepatrick.co.uk

janepatrick representing food drink & lifestylephotographer talent

agencyogilvy & mather frankfurtexecutive creative directorgregor seltzclientneff

Click here if you wish to unsubscribe from janepatrick emails.This email was sent to you by janepatrick, unit c102 the jam factory, 27 green walk, london se1 4tq

To ensure our emails reach your inbox please make add news@janepatrick.co.uk to your address book.If for any reason you cannot see this email or elements of this email, please click here.

email ratio is roughly x 5.098

“i’ve followed david’s work with jamie oliver for a long time, so i selected david because he is able to create a natural, believable look along with a premium style: i think him world-class”. gregor seltz

david loftus lifestyle people, food & drink+44 (0)7966 510 341 www.janepatrick.co.uk

david loftuslifestyle people, food & drink+44 (0)20 7064 8129 www.janepatrick.co.uk

main pre-print down52.5%

CLIENT / STREAM:20PROJECT / BRAND DEVELOPMENT

Development of Stream:20 brand proposition and related comms toolkit to make the Stream:20 proposition both easier to understand and quantify internally, and simpler to communicate externally, with guides, materials and assets to enable this.

With an upturn in business, Stream:20 now have a brand to match their much lauded and innovative offer.

[ Writing the rulebook, defining the proposition ]Folio #5

CLIENT / STREAM:20PROJECT / BRAND DEVELOPMENT

COMPANY / ETCETERA ETCETERA ETCETERA LTD. (ETCX3)

ADDRESS / THE JAM FACTORY C105 27 GREEN WALK LONDON SE1 4TQ

OFFICE / +44 (0)20 3287 7960

EMAIL / INFO@ETCX3.COM

REG OFFICE / PLAZA BUILDING LEE HIGH ROAD LONDON SE13 5PT

REG NUMBER / 7167074

VAT NUMBER / GB 989 6865 19

ETCX3.COM