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ABOUT US

In 1993, our founder Gail Stephens decided to turn back the clock on industrialised baking practices and bake bread as it used to be baked: by hand, using quality ingredients and time-worn artisanal methods.

We’ve come a long way since those days of Gail bringing together a handful of London’s best bakers. Yet the stuff that matters – our ethos, suppliers, skill and our decades-old sourdough starter cultures – hasn’t changed.

We’re still baking many of the original breads we baked at the beginning, but we’re baking plenty of new breads now—as well as viennoiserie and cakes—on a daily basis too. We’re still delivering to some of the best chefs and retailers in London , but we’re also now going a bit further afield too.

Fundamentally though, 25 years on from our founding, we still strongly believe in that original mission—giving more people better access to the best-quality baked goods.

This brochure shows a selection of our favourite breads, viennoiserie and cakes. If you’d like to know more about our full product range, please get in touch with your account manager or with our Customer Care team on:

Phone: +44 (0)208 457 2080

Enquiries: customercare@breadltd.co.uk

ABOUT US

Our main bakery is not free from the following allergens: nuts, sesame seeds, gluten, milk, eggs and soya. However, we do have a gluten free bakery that is a separate unit and free from gluten. Our specialist gluten free range can be found at the back of this brochure. Our specifications, full ingredient declarations and nutritional information are all available upon request.

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SUFFOLK SOURDOUGH A strong, malty sourdough, sticky of crumb and sturdy of flavour, baked with rye flour, malt, barley, stout and extra virgin olive oil.

Ordering time: 48 hours

SOURDOUGHS

Our signature move; our pride and joy; our very literal bread and butter. We could go on, but the fact we’ve been nurturing many of our starter cultures for over 25 years says it all. We make and shape each loaf by hand, leaving them to prove and ferment for up to 18 hours to develop that distinctive tangy flavour and structure. That’s why we need two days’ notice for orders: because good sourdough takes time.

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SAN FRANCISCO SOURDOUGHA tangy traditional sourdough with an open texture and dark, crunchy crust, baked with organic yoghurt and strong Canadian flour.

Ordering time: 48 hours

POTATO & ROSEMARYOur bakers roast potatoes and knead them into the dough with skins on to create a slightly damp, richly flavoursome sourdough, fragrant with nigella seeds and hand-picked rosemary.

Ordering time: 48 hours

FIG, PECAN & PORRIDGEA batard loaf baked with fine white flour and stuffed with apricots, figs, sour cherries and pecans. The shape and fruity sweetness makes this the perfect bread for cheeseboards.

Ordering time: 48 hours

MIXED OLIVE LEVAINThyme-infused sourdough baked with whole, pipped green martini and black niçoise olives: sharp, rich, Mediterranean and moreish. Shaped into a traditional long batard.

Ordering time: 48 hours

SOURDOUGHS

SOURDOUGHS 48 HOURS

PRODUCT NAME SIZE

SOURDOUGH Boule De Meule 500g, 1kg

SOURDOUGH Mixed Olive Stick 280g

SOURDOUGH Multiseed 800g

SOURDOUGH Potato & Rosemary 250g, 500g, 1kg

SOURDOUGH Pugliese 800g

SOURDOUGH Russian Rye 500g

SOURDOUGH San Francisco 500g, 1kg, 2kg

SOURDOUGH Sanetra 500g, 1.2kg

SOURDOUGH Seeded 500g

SOURDOUGH Suffolk 800g

SOURDOUGH Traditional 1.2kg

Fig, Pecan & Porridge 325g

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EVERYDAY

BREADS

BLOOMERS 24 HOURS

PRODUCT NAME SIZE

BLOOMER 100% Rye 1kg

BLOOMER Cantina 1kg

BLOOMER Malted Grain 400g, 800g

BLOOMER Mediterranean 800g

BLOOMER TT Pain De Mie 400g

BLOOMER White 400g, 800g

BLOOMER Wholemeal Stoneground 400g, 800g

CHOLLA Poppy & Sesame Plaited (Fri-Sat) 450g

SPECIALITY Campagne 120g, 250g, 1kg

SPECIALITY Campaillou 400g, 800g

SPECIALITY Flat Bread 100g

SPECIALITY Pain Restaurant 1.6kg

SPECIALITY Soda Bread 800g

EVERYDAY BREADS

The classics – focaccia, sandwich loaves, rolls and baguettes – handmade according to traditional methods, available for you to order for the next day.

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TIN LOAVES 24 HOURS

PRODUCT NAME SIZE

TIN American Pumpernickel 400g

TIN Basil 800g & 1.6kg

TIN Beetroot 800g & 1.6kg

TIN Black Rye 800g

TIN Brown 800g & 1.6kg

TIN Malted Grain 800g & 1.6kg

TIN Mediterranean 800g & 1.6kg

TIN Pain De Mie 800g

TIN Spelt Sunflower Farmhouse 400g

TIN Walnut 800g & 1.6kg

TIN White & Poppyseed 1.6kg

TIN White 800g & 1.6kg

48 HOURS

TIN Open Multiseed 1.2kg

TIN Open Potato & Rosemary 1kg

EVERYDAY

BREADS

CAMPAILLOUA rustic, French-inspired loaf whose endearingly rough and crunchy crust gives way to a light, open texture with a slightly malty flavour thanks to the combination of white and rye flours.

Ordering time: 24 hours

MALTED GRAIN BLOOMERThe classic sandwich loaf handmade with 100 per cent English granary flour, with grains of malted wheat and malted barley scattered throughout the fine crumb.

Ordering time: 24 hours

CAMPAGNEA semi-sourdough: sourdough starter and a blend of white, wholemeal and rye flours creates a nutty flavour, whilst baker’s yeast reduces proving time to yield a consistent crumb.

Ordering time: 24 hours

ROSEMARY & SEA SALT FOCACCIAA yeasted focaccia, fragrant with fresh handpicked rosemary, crispy with sea salt flakes and rich with extra virgin olive oil.

Ordering time: 24 hours

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CIABATTA & BAGUETTES 24 HOURS

PRODUCT NAME SIZE

BAGUETTE Artisanal 140g, 280g

CIABATTA Plain 280g, 400g, 800g

FOCACCIA 24 HOURS

PRODUCT NAME SIZE

FOCACCIA Rosemary & Sea Salt Small, Tray & Sheet

FOCACCIA Tomato & Basil Tray

ARTISANAL BAGUETTEA classic white baguette, fermented for a fuller flavour and baked on the stone floor of our bread ovens for a for a crisp and burnished crust.

Ordering time: 24 hours

EVERYDAY

BREADS

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TABLE DINNER ROLL MIXYour bread baskets, soups and salads sorted with a range of small rolls including soft white rolls dusted with flour for a rustic look; wholemeal rolls topped with bran; and multigrain rolls coated in sunflower, pumpkin, black and white sesame seeds and brown linseed.

Ordering time: 24 hours

DINNER ROLL 24 HOURS

PRODUCT NAME SIZE

DINNER ROLL Baby Tin 100% Rye Mini

DINNER ROLL Baby Tin Pumpernickel Mini

DINNER ROLL Baby Tin White Mini

DINNER ROLL Baby Tin Wholemeal Mini

DINNER ROLL Baguettini Campagrain Mini

DINNER ROLL Baguettini Poppy Campagne Mini

DINNER ROLL Baguettini Sesame Caraway Mini

DINNER ROLL Baguettini White Mini

DINNER ROLL Cantina Square Lemon & Thyme Mini

DINNER ROLL Catering Seeded Square Mini

DINNER ROLL Catering White Square Mini

DINNER ROLL Catering Wholemeal Square Mini

DINNER ROLL Speciality Apricot & Thyme Mini

DINNER ROLL Speciality Mixed Olive Mini

DINNER ROLL Speciality Roast Pecan Mini

DINNER ROLL Table Seeded Round Mini

DINNER ROLL Table White Round Mini

DINNER ROLL Table Wholemeal Bran Round Mini

EVERYDAY

BREADS

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BURGER BUNS

Your burgers are the stars of the show, our buns are the support act: specifically crafted to complement strong meaty flavours and the sweet sharpness of cheese. We have buns enriched with milk, cream or butter and glazed with a whole egg, designed to carry the beefiest of burgers. We also have vegan buns, dazzlingly infused with beetroot or carrots and glazed with extra virgin olive oil for colour and shine.

DEMI BRIOCHE POTATO BUNOur unique combination of half butter and half mashed potatoes makes this demi-brioche potato bun robust enough for the juiciest of burgers, and a rich, buttery flavour to boot.

DEMI BRIOCHE CREAM BUNHalf butter, half whipping cream and full flavoured, this luxuriously creamy bun comes in a variety of sizes and seeded toppings.

VEGAN BAPExtra virgin olive oil-glazed baps baked with a mix of white, wholemeal flours and mashed potato, infused with beetroot or carrot and turmeric for a softly sweet flavour, dark crust and dazzling pink or yellow crumb.

FLOURED BAPFluffy and flour-dusted with a delicate savoury flavour, this classic bap is beloved of sausages everywhere. Available in variety of sizes, floured or glazed.

ROLLS & BAGELS 24 HOURS

PRODUCT NAME SIZE

BAGEL Plain Mini & Large

BAGEL Multigrain Large

BAGEL Poppy Large

BAGEL Sesame Large

BAGEL Wholemeal Large

BAP Focaccia Rosemary & Sea Salt Round

BAP Seeded Round

BAP Ciabatta Plain Round & Long

PANINI Plain Long

PANINI Seeded Long

EVERYDAY

BREADS

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BURGER & HOT DOG BUNS 24 HOURS

PRODUCT NAME SIZE

BURGER Bap Floured 2”, 3”, 4”, 5”

BURGER Brioche Cream Plain 2”, 3”, 4”

BURGER Brioche Cream Sesame 2”, 3”, 4”

BURGER Brioche Cream Sesame & Poppy 2”, 3”, 4”

BURGER Bap Glazed 3”, 4”

BURGER Brioche Cream Black Onion Seed 4”

BURGER Brioche Potato Plain 4.5”

BURGER Brioche Potato Sesame 4.5”

BURGER Brioche Potato Sesame & Poppy 4.5”

VEGAN BURGER Bap 2”, 4”

VEGAN BURGER Bap Beetroot 4”

VEGAN BURGER Bap Carrot & Turmeric 4”

HOT DOG Floured 3”, 7”

HOT DOG Brioche Cream 3”, 7”, 12”

HOT DOG Brioche Potato New England Tray 6”

48 HOURS

BURGER Brioche Traditional 4”

BURGER BUNS

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MORNING GOODS

Offcut croissant dough reworked back into the pastry mix for the following day enriches our morning pastries with more butter, and a deeper flavour thanks to ongoing fermentation – making ours the breakfast of choice, and zero waste to boot.

CROISSANTA classic for good reason: a flaky, buttery and golden enriched with yesterday’s fermented croissant.

PAIN AU CHOCOLATOur croissant dough, shot through with a generous centre of dark, bitter-sweet chocolate.

ALMOND CROISSANTTwice baked for a crispier croissant shell and a richer flavour, our almond croissants are stuffed with real almond frangipane and crowned with a scattering of toasted almond flakes.

MINI DANISHESOur mini Danishes have a flaky, buttery pastry base, layered with a rich mix of crème pat and almond frangipane and topped with fresh blueberries, strawberries or raspberries.

PASTRY SWIRLSA modern take on our traditional pastries: swirls of pastry laced with various flavours, such as a chocolate crème pat, which is half dipped in chocolate and sprinkled with cocoa powder.

FRUIT DANISHA twisted pastry swirl, scattered with fresh fruits, such as a sweet almond and tart raspberry frangipane, topped with apricot and raspberries, and lashings of icing sugar.

PAIN AU RAISINPastry and plump, sweet raisins wound into a characteristic snail shell.

PAIN AU CHOCOLAT WITH PISTACHIOTwice baked for double indulgence with added chocolate and a handsome filling of pistachio frangipane topped with a flurry of pistachio nibs and icing sugar.

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CORE VIENNOISERIE 24 HOURS

PRODUCT NAME SIZE

PASTRY Almond Croissant Mini & Large

PASTRY Croissant Mini & Large

PASTRY Pain au Chocolat Mini & Large

PASTRY Pain au Raisin Mini & Large

PASTRY Pain au Chocolat & Pistachio Large

MORNING GOODS

DANISH VIENNOISERIE 24 HOURS

PRODUCT NAME SIZE

PASTRY Danish Blueberry Mini

PASTRY Danish Raspberry Mini

PASTRY Danish Strawberry Mini

PASTRY Danish Apricot & Raspberry Large

PASTRY Danish Bramley Apple Large

PASTRY Swirl Cinnamon & Muscavado Large

PASTRY Swirl Double Chocolate Large

PASTRY Swirl Pistachio Large

PASTRY Swirl Sour Cherry & Almond Large

PASTRY Breton Kouign Amann Mini & Large

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KOUIGN AMANNA Breton classic: our buttery croissant dough, tightly whorled and laminated with sugar and more butter for a deeply flavoursome and gleefully indulgent treat.

Ordering time: 24 hours

PASTRY Danishes Mini & Large

CLASSIC MUFFINSTraditional, artisanal American muffins flavoured with white chocolate and raspberry, milk chocolate or ripe, juicy blueberries.

Ordering time: 24 hours

MUFFINS 24 HOURS

PRODUCT NAME SIZE

MUFFIN Banoffee Mini & Large

MUFFIN Blueberry Mini & Large

MUFFIN Carrot Mini & Large

MUFFIN Chocolate Mini & Large

MUFFIN Lemon & Poppy Mini & Large

MUFFIN Low Fat Banana & Bran Mini & Large

48 HOURS

ENGLISH MUFFIN Mini, Medium & Large

MORNING GOODS

GRANOLA 24 HOURS

PRODUCT NAME SIZE

GRANOLA Bars Pack of 10

GRANOLA Sour Cherry & Almond 500g & 1kg

BRIOCHE 48 HOURS

PRODUCT NAME SIZE

BRIOCHE Closed Tin 600g, 1.6kg

BRIOCHE Open Tin 250g, 800g

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CAKES, SWEETS & SAVOURIES

Afternoon tea, desserts, sweet treats and swift pick-me-ups – all bases are covered with our range of sweet and savoury snacks, hand crafted to look as indulgent as they taste. Features everything from classic round frosted cakes to vegan cookies and cheese-loving crackers.

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CAKE,

SWEETS & SAV

OURIES

MINI CAKESBitesize (well, two bites) and beautiful: banana cake infused with honey, iced with butterscotch and scattered with pecans; luscious lemon and poppyseed; and a seriously sophisticated chocolate and espresso number for the grown-ups.

Ordering time: 24 hours

LARGE ROUND CAKESClassic round sponges in a single layer. Flavours include: a deeply indulgent chocolate and beetroot cake with a shimmering ganache finish and rose petals; coffewe sponge with pecans, cardamom and cinnamon, topped with coffee buttercream and a crunchy pecan crumb; apricot upside-down cake, made with clove and cinnamon-spiced cake sponge; and a moist, raspberry-studded sponge covered white chocolate buttercream and scattered with ground raspberries.

Ordering time: 24 hours

INDIVIDUAL CAKESA classic round sponge cake, shrunk down to fit one person, or 4 to 5 bites. Flavours include double chocolate (chocolate sponge and icing, sprinkled with cocoa powder); apricot crumble (apricot-studded sponge topped with pistachio shards and crumble); a traditional coffee and pecan cake and a vegan banana and chocolate cake, also topped with pecans.

Ordering time: 24 hours

SCONESWe’ve been tweaking our scones – buttermilk instead of milk, subtle changes to the mixing and baking – and the results are exceptional: a beautiful rise, a better, buttery flavour, and – because we pack them in bags – a soft, fluffy freshness that lasts.

Ordering time: 24 hours

SEEDED CRACKERSSurprisingly luxurious buttermilk pastry crackers scattered with sea salt and seven seeds: sesame seeds, yellow and brown linseeds, fennel seeds, poppy seeds, caraway seeds and nigella seeds.

Ordering time: 24 hours

BROWNIE SQUARESA dark, dense, deeply decadent chocolate brownie, infused with vanilla and sliced into small, squidgy squares.

Ordering time: 24 hours

VEGAN COOKIESOats, brown sugar, maple syrup, golden syrup and a base of coconut oil make these dark chocolate or sour cherry vegan cookies deliciously indistinguishable from their non-vegan counterparts.

Ordering time: 24 hours

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CAKE,

SWEETS & SAV

OURIES

CAKES 24 HOURS

PRODUCT NAME MINI INDIVIDUAL TIN 8” ROUND

CAKE Chocolate & Espresso ×

CAKE Lemon & Poppyseed × ×

CAKE Banana, Honey & Pecan × ×

CAKE Banana & Chocolate Vegan ×

CAKE Orange, Chocolate & Polenta ×

CAKE Sticky Toffee Pudding ×

CAKE Apricot Crumble × ×

CAKE Carrot & Cinnamon × ×

CAKE Double Chocolate × ×

CAKE Coffee & Pecan × ×

CAKE Raspberry & White Chocolate × ×

CAKE Banana Bread Vegan ×

CAKE Apricot Upside Down ×

CAKE Beetroot & Chocolate ×

48 HOURS

CAKE Courgette, Lemon & Pistachio ×

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SAVOURIES 24 HOURS

PRODUCT NAME SIZE

CHEESE STRAW Mini & Large

MUFFIN Jalapeno Cornbread Medium

CAKE TIN Jalapeno Cornbread Tin cake

48 HOURS

MUFFIN Roasted Vegetable & Feta Medium

SCONES 24 HOURS

PRODUCT NAME SIZE

SCONE Plain Mini & Large

SCONE Fruit Mini & Large

SCONE Cheese with chives Large

SWEETS 24 HOURS

PRODUCT NAME SIZE

BISCOTTI Pistachio Cranberry Small

BROWNIE Square Small

COOKIE Oat Chocolate Chip Vegan Large

COOKIE Sour Cherry & Oat Vegan Large

48 HOURS

MERINGUE Pink Ripple Medium

CRACKERS 24 HOURS

PRODUCT NAME SIZE

CRACKER Cinnamon 500g

CRACKER Sea Salt 200g, 1kg

CRACKER Seeded 200g, 1kg

48 HOURS

CRACKER Seeded & Cranberry Wheat Free 550g

CAKE,

SWEETS & SAV

OURIES

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GLUTEN FREE

Our bakers, our artisanal methods and our alternatives to wheat flour form the basis of our gluten free breads, cakes and buns. Our breads and burger buns are baked with an egg to bind the dough and give them that burnished bronze colour, whilst the mix – a careful blend of potato, tapioca, maize, buckwheat and rice flours – makes for a texture and moistness of crumb that is indistinguishable to that formed by gluten flours.

TRAYBAKESRich, moist, deeply moreish – and vegan and gluten free. Our brownie is baked with intense cocoa, whilst our raspberry and almond bake is our own jammy take on a bakewell tart.

Ordering time: 48 hours

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GLUTEN FREE

GLUTEN FREE LOAVES 48 HOURS

PRODUCT NAME SIZE

GLUTEN FREE Rye Small, Tin & Roll

GLUTEN FREE White Small, Tin & Roll

GLUTEN FREE Seeded Small, Tin & Roll

SEEDED LOAFThe soft white crumb of a classic tin loaf, studded with pumpkin, sunflower, poppy and linseeds.

Ordering time: 48 hours

Available Tue – Sat

BURGER BUNSA brioche style bun, glazed with an egg to create a top of rich, burnished bronze. Available with or without sesame seeds.

Ordering time: 48 hours

Available Tue – Sat

FRUIT SCONESThe British classic, delivered plain or plump with sultanas, baked with buttermilk, eggs, and meticulous craftsmanship. Cream and jam, jam and cream or butter at your own discretion.

Ordering time: 48 hours

Available Tue – Sat

ASSORTED DINNER ROLLSThree plump white, three seed-crusted & three imitation-rye (created with black treacle, caraway & cocoa powder) dinner rolls, perfectly suited to soup or a gluten free friendly bread basket.

Ordering time: 48 hours

Available Tue – Sat

GLUTEN FREE BUNS 48 HOURS

PRODUCT NAME SIZE

GLUTEN FREE Burger Bun Plain 3.5"

GLUTEN FREE Burger Bun Sesame 3.5”

GLUTEN FREE Hot Dog 7"

GLUTEN FREE SWEET 48 HOURS

PRODUCT NAME SIZE

GLUTEN FREE Brownie Vegan Individual

GLUTEN FREE Raspberry & Almond Vegan Individual

GLUTEN FREE Scone Plain Large

GLUTEN FREE Scone Fruit Large

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NOTES

THE BREAD FACTORY

UNIT 12, GARRICK ROAD, IRVING WAY, LONDON, NW9 6AQ

T +44 (0)20 8457 2080 BREADLTD.CO.UK

CUSTOMERCARE@BREADLTD.CO.UK