above the code: principles of startup communications : enterprise greece - corallial / m-cluster /...
TRANSCRIPT
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ABOVE THE CODEPrinciples of Startup Communications
Patras / Athens - December 2015
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BEFORE WE START…
•Who’s in the room
•Tell me something about your companies
•Who’s on social - and if so, where?
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ABOUT
•34 years - believe in the real power of PR
•San Antonio & Tel Aviv
• Involved with Israel’s traditional tech sector for the last 22 years
•Sponsored by Rackspace Startups Program - #BeHelpful
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the personal computer
mobile data
networked computer
VoIP
IPTV
WiFi
tablet / mobile
cloud
full circle of platform shifts1976 2015
network / endpoint security
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$24,000.00 in hosting / cloud / email credits +
I am sponsored by Rackspace Startup Program
$25,000.00 in strategic communications advisory services
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Come from a world of OEMs / ODMs…
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1. Get to the right side of “being
right…” get lucky….
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2. Stop pitching and start listening
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3. Build a body of work that will make you valuable to
the mediamake sure twitter / LinkedIn are current!
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4. Add a layer of value with your brand
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5. Write for story telling
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6. Have a mission that helps others and builds
community
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7. Leave a trail of digital bread crumbs….
H/T to Jeff Pulver
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8. Write like you speak. If you can speak, you can
write.
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9. The more you read / listen / watch the media
you think you belong in, the better you will get at proposing your story
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10. If you can sustain, it will cascade
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How
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Jan Feb March
F1
F2
F3
F4
90 Day Editorial Calendar Planner2x topics per month from each - 24 posts per quarter
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BEFORE JANUARY 1ST
•Make a wish list of where you belong
•business / tech / bloggers
•media appropriate to your space
•analysts / influencers appropriate to your space
• track competitors or companies in your periphery on news.google.com to see who covers and writes about them
• track competitors on angel.co
• twitter / LinkedIn is current
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Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube.
Above The Code ™
(c) Alan Weinkrantz 2015