lean startup in the enterprise - hotwire case study
DESCRIPTION
Presentation by Kristen Mirenda (Lead Product Manager) and Karl Schultz (Senior Interaction Designer) to the Lean Startup Circle Meetup in San Francisco, December 13th, 2012. There's a video of this presentation at http://justin.tv/leanstartupcircle/b/347873496 (we start at 1:06:00). "Inspired to apply Lean Startup techniques at their decade-old company, Hotwire.com is using an 'innovation sandbox' to explore potentially disruptive changes to its hotel booking product, without putting its existing business at risk. Members of the hotel product team will offer a case study in using lean methodologies at a well-established company – how they are making it happen in such an environment, and why they want to experiment boldly on an already successful, market-leading product."TRANSCRIPT
Hotwire’s Innovation Sandbox
Presentation to Lean Startup Circle - San FranciscoDecember 13, 2012
Kristen MirendaKarl Schultz
Messing with success
product
team• Dedicated to product• Embedded analyst• Connected with users• Ideas come from anywhere
photo credit: karlsbad (Flickr)
• Hotels provide unsold rooms• We sell with huge discounts• Posted price – no bidding• Learn hotel after you book
opaque
photo credits: karlsbad (Flickr)
customersConfused user
photo credit: PhotoJonny, Jonny Wilkins (Flickr)
riskChapter 12:“How can we protect the parent organization from the startup?”
photo credit: karlsbad (Flickr)
sandbox
“hate it - can't even sort anymore”
“I don't like it because you cannot filter the results or
even sort them.. What were you thinking?”
feedback
“absolutely blows...pure garbage. need to be able to sort asap. i'll come work for you and
help you figure it out. wtf.”
data
Don’t let startups have all the fun
photo credit: karlsbad (Flickr)
Kristen MirendaLead Product Manager
Karl SchultzSenior Interaction Designer
thanks
photo credit: karlsbad (Flickr)