Hotwire’s Innovation Sandbox

Presentation to Lean Startup Circle - San FranciscoDecember 13, 2012

Kristen MirendaKarl Schultz

Messing with success

product

team• Dedicated to product• Embedded analyst• Connected with users• Ideas come from anywhere

photo credit: karlsbad (Flickr)

• Hotels provide unsold rooms• We sell with huge discounts• Posted price – no bidding• Learn hotel after you book

opaque

photo credits: karlsbad (Flickr)

customersConfused user

photo credit: PhotoJonny, Jonny Wilkins (Flickr)

riskChapter 12:“How can we protect the parent organization from the startup?”

photo credit: karlsbad (Flickr)

sandbox

“hate it - can't even sort anymore”

“I don't like it because you cannot filter the results or

even sort them.. What were you thinking?”

feedback

“absolutely blows...pure garbage. need to be able to sort asap. i'll come work for you and

help you figure it out. wtf.”

data

Don’t let startups have all the fun

photo credit: karlsbad (Flickr)

Kristen MirendaLead Product Manager

Karl SchultzSenior Interaction Designer

thanks

photo credit: karlsbad (Flickr)