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Lean Startup Introduction @JaumeTeixi Barcelona 29/03/2012 Lean Startup BCN :: Inaugural Meeting

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Lean Startup BCN Inaugural Meeting La Salle ~ Barcelona 29/03/2012 Lean Startup BCN @LeanStartupBCN


Lean StartupIntroduction



Lean Startup BCN :: Inaugural Meeting


The Business Model Canvas


A startup is an organization formed to search for a repeatable and scalable business model.2010, Steve Blank

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.2010, Eric Ries

Customer Development

Test the founders hypothesis about the customer problemTest if the product concept and minimum feature set solve that problem

Steve Blank

Lean Startup

The use of platforms enabled by Open Source and Free SoftwareThe application of Agile Development Methodologies Ferocious customer-centric Rapid Iteration, as exemplified by the Customer Development process.2008, Eric Ries


The Lean Startup - Why?

assumptionsIts Obvious that Everybody Wants It!...Obviously with All this Features!...and sure with this Pricing Model! too late that there arent customers!Value of The Idea = 0.00*Validated Product has Value! > 0.00*

The Lean Startup - Path To Success

Fail, Iterate, Dont Give Up, but Learn !

Bounce Back ...Until You Find Product/Market Fit

...Without Running Out of Money

The Lean Startup

The Lean Startup

Product Development Team Tackles the Solutionin parallel with

Customer Development Team Testing The Problem-Customer-Solution Assumptions

Agile Software Development

Use of Open Source Frameworks, Tools

Code, Test Permanently->Continuous DeploymentDocument Meanwhile

Kanban BoardBacklog -> In Process -> Finished -> VALIDATED

Customer Development

1) Search for a Business (iterate) Customer Discovery pivoting Customer Validation2) Growth a Business (execution) Customer Creation Company Building

The Lean Startup Loop

MVP Minimum Viable Product

Ask Minimal Required Needs toPotential Customers/Early EvangelistsCollect the maximum amount of validated learning about customers with the least effort1) What are you trying to Learn? 2) With which Data? 3) What Measures Success/Failure?


Vanity Metrics vs Actionable Accessible Auditable

Pivot Or Persevere

Your Idea is Probably WrongA Pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growthNintendo ~ From Hanafuda CardsPayPal ~ From Palm Money WalletFlickr ~ From MMO

Lean Startup 5 Principles

Lean Startup 5 Principles

1 Entrepreneurs Are Everywhere

The goal is NOT to optimize for profit, margin, or growth. The goal is that any change that accelerates learning is a win, and everything else is waste.

Lean Startup 5 Principles

2 Entrepreneurship is Management

A set of management principles that seek to test assumptions and eliminate unknowns.By talking to customers By building simple products By measuring the effect of our work...

Lean Startup 5 Principles

3 Validated Learning

Constantly experimenting with new product features and product marketing to increase the yield on each new crop of customers they bring in.Learn what works and what doesn't.

Lean Startup Principles

4 Innovation Accounting

1) Use a minimal viable product MVP2) From the Baseline to the Ideal3) Persevere or Pivot

Lean Startup 5 Principles

5 Build-Measure-Learn

Ideas -> Code -> Data

Lean Startup Top 5 Myths

Lean Startup Top 5 Myths

Myth 1 Lean means cheap. Lean startups try to spend as little money as possible.

The Lean Startup method is not about cost, it is about speed.

Lean Startup Top 5 Myths

Myth 2 The Lean Startup methodology is only for Web 2.0, Internet and consumer software companies.

The Lean Startup methodology applies to all companies that face uncertainty about what customers will want.

Lean Startup Top 5 Myths

Myth 3 Lean Startups are bootstrapped startups.

What differentiates them is their disciplined approach to determining when to spend money.

Lean Startup Top 5 Myths

Myth 4 Lean Startups are very small companies

Established companies have as much to gain from lean startup techniques as the mythical two guys in a garage

Lean Startup Top 5 Myths

Myth 5 Lean Startups replace vision with data or customer feedback

Lean Startups are driven by a compelling vision, and they are rigorous about testing each element of this vision against reality.


In Case You're Sleeping...

Steve Blank

Eric Ries

Thank You!



Lean Startup BCN :: Inaugural Meeting