76Martinez & Sanabria, DesignersTough Mudder

Martinez & Sanabria, DesignersTough Mudder

C ’ M O N L E T ’ S D O T H I S b a c k g r o u n d a n d o v e r v i e w

Tough Mudder is a hardcore 10-12 mile obstacle course designed by British Special

Forces to challenge a participant’s strength, stamina, mental grit, and camaraderie.

In the booming extreme obstacle course industry, Tough Mudder has already

challenged half-a-million runners worldwide and raised more than $3 million dollars

for the Wounded Warrior Project. Tough Mudder is more than an event, it is a way of

life. By taking part of a Tough Mudder challenge you will unlock an unrivaled sense

of accomplishment, discover unrelenting camaraderie, and celebrate triumph.

The Wounded Warrior Project (WWP) is a not-for-pro�t organization that helps

American servicemen and women that have been severely injured during their active

duty military service. In partnership with the WWP, Tough Mudder competitors who

raise $150 dollars for the Wounded Warrior Project become eligible for a $25 dollar

discount on Tough Mudder race admission.

C O N Q U E R I N G T H E C O U R S Et h e d e s i r e d o u t c o m e

To create a marketing campaign that will generate media buzz for Tough Mudder

as well as awareness for the Wounded Warrior Project. By generating media

attention, it will enable Tough Mudder to become a household name. Through

Tough Mudder promotion, awareness for the WWP will be achieved and more

servicemen and women will bene�t.

In the running community, extreme obstacle courses known as ‘mud runs’ are

still fairly new. Business potential for this type of racing style has the ability to

take on substantial growth and enormous pro�t. There is an untapped market in

the non-athletic community. It is also important to discover a way to encourage

runners to raise more money for the WWP. The current discount of $25 dollars is

not enough incentive.

S T E P S TO S U R V I V I N GT h e s u m m a r y o f t h e p r o j e c t p h a s e s

PHASE 1: CLIENT MEETING AND ORIENTATION

Meeting with the client to inform them of project overview

and background.

PHASE 2: RESEARCH AND DEVELOPMENT

Gaining more in-depth knowledge on Tough Mudder, sponsors,

WWP, and its competitors.

PHASE 3: THE MARKETING/DESIGN BRIEF

A packaged document of our proposal.

PHASE 4: CREATIVE EXPLORATION

Preliminary ideations and explorative options for design

proposal of Tough Mudder.

PHASE 5: CREATIVE REFINEMENT

Simpli�cation of designs to become closer to the �nal

outcome of the project.

PHASE 6: CREATIVE IMPLEMENTATION

Placement of designs to show real life applications.

OVERVIEW