8/14/2019 [ABSTRACT - BOOK CHAPTER, 2007] Sustainopreneurship Business with a Cause. The promise of creative busine

1/2

8/14/2019 [ABSTRACT - BOOK CHAPTER, 2007] Sustainopreneurship Business with a Cause. The promise of creative busine

2/2

order to serve both present and future stakeholders. In short Business with a Cause. For illustrative

purposes, two cases are introduced, the own sustainopreneurial venturing that the author have been part

of, On a Mission Sweden Inc. Ass. And Ignition.

Conceptually, this chapter suggests a deeper analysis to be conducted with a nuanced and detailed

taxonomy and framework created of sustainability innovations,the core of sustainopreneurship, primarilyby cataloguing and categorizing case stories. It is also needed to make a more detailed description to relate

sustainopreneurship to other concepts in the wider, general idea-sphere of the business case of

sustainability, in the contemporary plethora of buzz-words, approaches, methods and acronyms that

already exists and in this context also to motivate why this concept adds value . Given the context of

this book, it is also tentatively related to the proposed frame developed to bridge functional and territorial

rationales, a virtual integrating framework for (local and) regional dynamics, in order to generate some

bridging research questions in interplay in between this frame and the concept of sustainopreneurship. A

concrete departure is to see how the three different dimensions in the framework facilitates

sustainopreneurial processes.

It is recommended, though, to keep research applied, to identify obstacles and institutional barriers, and

how to overcome them; i. e. facilitating factors for sustainopreneurship, researching prospective tools,

enablers and approaches. Appropriate areas and domains for sustainopreneurship applied should also be

digested. Recommended research methods are enactive researchand open space technology, since they add

instant value among stakeholders, and in themselves naturally builds arenas where sustainopreneurship

evolves and proliferates. For progress, beyond these how-related pointers, the key is to single out the

big questions, getting answers through collaborative, collective dialogue and conversation, with an

explicit interaction and results orientation. Issues and topics are formulated, where it is of striking

importance with an intention to attract authentic forces potentially hearing this call of exploring the

pheonomenon further, with the purpose collapse the degrees of separation in between the stakeholders ofthe sustainopreneurial concept, in idea, reflective practice and applied interaction to generate collective

and collaborative wisdom.

2