EMIRATES PALACE

IN ABU DHABI

its luxury online visibility

Presented by

NGUYEN EICHHOLZER Frédéric

MBA2B, IEMI-CMH

2011-2012

BRAND IDENTITY

With GOOGLE +1

GOOGLE PLACES

GOOGLE HOTEL FINDER

GOOGLE ADWORDS

SEO

The Emirates Palace strongly appears with the different

Google tools.

Hotel Finder quickly with:

EMIRATES, PALACE

ABU DHABI

Adwords with:

EMIRATES PALACE

ABU DHABI

LUXURY PALACE

BRAND IDENTITY

LUXURY BRAND

PALACE 7 STARS

MODERNISM

DESIGN

QUALITY SERVICE

BRAND IDENTITY

The Office of the Brand of Abu Dhabi (OBAD) has participated for the first time in the Abu

Dhabi Art 2011, where five Emirati graphic designers from the OBAD visual communications

team, showcased their inspiring art pieces in the Abu Dhabi Art Connections sections at the

Manarat Al Saadiyat in Saadiyat Island.

The OBAD visual communications teamis responsible for creating identities and integrating

them into visual applications. They also help government entities across the Emirate to adopt

and integrate elements of the Abu Dhabi brand into their own operations and corporate

identities to ensure that it aligns with the identity of the Emirate.

And then to transfer to online for an excellent marketing visibility. So brand identity position

of Emirates Palace is based on communication and visual marketing.

BRAND IDENTITY

Emirates Palace offers a great luxury brand with its car

service online visibility

LOCATION IDENTITY

Abu Dhabi Emirates Palace is in the first page of Google Places ABU

DHABI PALACE.

Emirates Palace Hotel Map | Abu Dhabi Satellite Map

geographical location: Abu Dhabi, United Arab Emirates, Asia

geographical coordinates: 24° 27' 43" North, 54° 19' 1" East

DIGITAL MARKETING

Detailed map of Emirates Palace Hotel in Abu Dhabi area Welcome to the Emirates Palace Hotel google satellite map! This accommodation placemark

is situated in Abu Dhabi, United Arab Emirates and its geographical coordinates are 24° 27'

43" North, 54° 19' 1" East. Original name (with diacritics) of the place is Abu Dhabi. See

Emirates Palace Hotel photos and images from satellite below, explore the aerial photographs

of Emirates Palace Hotel in Abu Dhabi area. This placemark was added by sujith.

This online visibility marketing strategy is excellent for the business of the hotel.

Emirates Palace Hotel 3D map in Google Earth

3D map of Emirates Palace Hotel in Abu Dhabi

You can also dive right into Emirates Palace Hotel on unique 3D satellite map provided by

Google Earth. With new Google Earth plugin you can enjoy the interactive Emirates Palace

Hotel 3D map within your web browser.

Explore Abu Dhabi and find Emirates Palace Online Visibility :

Abu Dhabi tourism

Abu Dhabi hotels

Abu Dhabi holiday rentals

Flights to Abu Dhabi

Abu Dhabi deals Abu Dhabi restaurants

Things to do in Abu Dhabi

Abu Dhabi travel forum

Abu Dhabi travel guide

Abu Dhabi photos

Abu Dhabi maps

PACKAGING OFFERS

Anantara Spa in Abu Dhabi Emirates Palace

The Anantara Spa offers beauty treatments and therapies in a setting inspired by Morocco and

Thailand. The spa offers seven treatment rooms, a Vichy shower system and the only

Moroccan Hammam from Abu Dhabi. Him & Her care is also available with double beds and

bathtubs.

PACKAGING OFFERS

GUIDED TOUR OFFERS

Guided tour of the mosque Sheikh Zaye Bin Sultan Al Nahyan,

one of the largest mosques in the world with 82 white marble domes.

Sheikh Zayed Mosque is the largest mosque in the UAE.

PACKAGING OFFERS

GUIDED TOUR OFFERS

Guided tour of the mosque Sheikh Zaye Bin Sultan Al Nahyan,

one of the largest mosques in the world with 82 white marble domes.

Sheikh Zayed Mosque is the largest mosque in the UAE.

GUIDED TOUR OF THE CITY OF ABU DHABI

Modern buildings in Abu Dhabi

CUSTOMER LOCATION IDENTITY

International customers

National customers

Local customers

Modern buildings in Abu Dhabi

DESTINATION

ABU DHABI

HOLIDAYS BUSINESS

LUXURY E.A.U

ESCAPE DESERT

QUALIFIERS

SEO Strategy

Visibility performances

RESTAURANTS

Le Vendôme Brasserie

Le Vendôme Brasserie, with elegant indoor (90 seats) and outdoor (100 seats), offers an

international culinary which delights in a lavish buffet setting.

The restaurant is located on lobby level (4th floor) of the Emirates Palace with an extensive

terrace overlooking the beach and marina.

QUALIFIERS SERVICE QUALITY

LUXURY RESTAURANTS

Delectable seafood and a divine fine dining experience await the customer at SAYAD

restaurant.

The Restaurant interior evokes the Arabian Gulf with its cool blue and pristine white decor.

QUALIFIERS

Palace Ceremony

The “Palace Ceremony” ensures a unique in-room dining experience. Emirates Palace can

serve, wait and pamper the customer in the privacy of his own room or suite while the

customer dine on gourmet dishes specially prepared for him.

QUALIFIERS

The Emirates Palace is huge, and statistics about it are staggering.

Its construction cost 1.5 billion euros and was undertaken while the Burj Al Arab in Dubai did

not exist. The Emirates Palace is:

• 1 km from the west wing and east wing.

• 400 rooms and suites. € 15,000 per night for the presidential suite.

• 2000 employees (about 5 per room).

• 1000 Swarovski chandeliers.

• 8000 palm trees in the gardens and private beach.

• 3 camels and camel drivers to entertain clients.

• 33 kitchens.

• The hotel boasts itself to be a 7-star hotel (no certified organization did not give this

certification), the same as the Burj al Arab in Dubai.

QUALIFIERS

Dances and music in Abu Dhabi

SHOPPING