a:c marketing co-op - projects
TRANSCRIPT
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Filename/Presenter-Topic: 05/03/2023
Co-op Projects and Experience
Spring 2015
Luke Schwieterman
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Filename/Presenter-Topic: 05/03/2023
Agenda • Quarterly Reports• Webinar Series• AC Heating Connect• “Know Your Scroll Newsletter” and Marketing
Bulletin• Website Migration Sitemap• Pricing and App Research • Company Research • Rebate and Product Review Research • Literature Updates and Revisions • On-The-Job Learning • Overall Experience
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Filename/Presenter-Topic: 05/03/2023
Quarterly Reports
Task: • Prepared Slides• Worked with GSC and Fahlgren for content
Description: Summary of Marketing Communications Initiatives
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Filename/Presenter-Topic: 05/03/2023
Webinar Series-Getting Comfortable with Designer Air
Tasks: • Developed Calendar • WebEx Set-up process
• Worked heavily with Refrigeration and Global Service Center
• Promotional Email Blast with Fahlgren to Contractors and Customers
• Webinar Presentation Slides• Pre + Post Blog Articles• Modulation Q+A
Description: An online webinar series that discusses the benefits and applications of compressor modulation.
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Filename/Presenter-Topic: 05/03/2023
AC Heating Connect
Tasks: • Drafted and Repurposed Articles - “Should I Upgrade to a Wi-Fi Enabled Thermostat” - “Changes in Home Efficiency Tax Credits for AC and Heating Equipment” -“New Designer Air Webinar Series Focuses on Compressor Modulation”
• HVAC Pro’s Toolkit - “Refrigerants Explained” - “Tips for Preparing Outdoor AC Unit for Spring” - “Tips for Preparing Indoor Unit for Spring”
• Broken Links and Keyword Searches
Description: Online resource for Homeowners, Contractors, and Facility Managers to find unbranded information about heating and cooling equipment.
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Filename/Presenter-Topic: 05/03/2023
“Know Your Scroll” Newsletter Article and Marketing Bulletin
AC Modulation Simulator Description (Marketing Bulletin): Communication to customers and employees about new marketing tools and resources. • For Internal Sales Force, Application Engineers, and
OEMs to manipulate compressor values based on different inputs
“Know Your Scroll Article”Description (Climate Newsletter): Internal communication about notable events across Emerson Climate businesses.• Developed for the Climate Newsletter• Discusses the objective and outcome of
the “Know Your Scroll” campaign
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Filename/Presenter-Topic: 05/03/2023
Website Migration Sitemap Description: New Emerson Climate website planning. • Developed Sitemap for the AC pages on
the Emerson Climate Website as well as the Emerson Product Advisor and Emerson Interactive
• Advantages and Disadvantages of AC Webpages and Apps
• Researched other Industry Websites• Used for Website Migration Meetings to
Determine the Direction of the New Website Design
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Filename/Presenter-Topic: 05/03/2023
Pricing and App Research Online Compressor Pricing Task: Researched online compressor pricing compared to Emerson pricing to determine if private sellers were undercutting OEM pricing.
High SEER Homeowner System PricingTask: Research homeowner system pricing for 16+ SEER equipment to see what a homeowner could pay to buy a system without a contractor.
Emerson App ResearchTask: Researched current Emerson apps in order to shows similarities and differences across different Emerson companies.
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Filename/Presenter-Topic: 05/03/2023
Company Research Task: Develop company profiles for various HVAC companies.
• Napps Technology- Manufacturer of Liquid Chillers, Water Cooled Condensing Units and Compressor Units
• BDR Thermea- Manufacturer and distributor of smart climate and sanitary hot water solutions.
• E.ON- Energy Supplier • Dantherm Power- Develop clean energy backup
power systems
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Filename/Presenter-Topic: 05/03/2023
Rebate and Product Review Research Dsire Incentives and RebatesTask: Searched Dsire.org to find rebates and incentives on high efficiency HVAC equipment.
Air Conditioning and Heat Pump Product Reviews Task: Summarized product reviews for various Lennox and Goodman Air Conditioning and Heat Pump units.
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Filename/Presenter-Topic: 05/03/2023
Literature Updates and Revisions Task: Worked with Group Marketing to make updates and revision to brochures and other pieces of literature
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Filename/Presenter-Topic: 05/03/2023
On-The-Job Learning • Allied Supply (HVAC Wholesale
Distributor) • Dayton, OH• “Know Your Scroll” Distributors Kit• Displayed pieces from the Distributor
Kit • “Know Your Scroll” Video Recording
• Fahlgren (Ad Agency) • Dayton, OH • Modulation Campaign Regroup
• ECI (Tradeshow Booth Manufacturer)• Dayton, OH• Plant Tour• Emerson Trade Show Info
• Marketing Council Meeting • Westerville, OH• Emerson Climate Businesses' Share
Key Marketing Initiatives
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Filename/Presenter-Topic: 05/03/2023
Overall Experience • Favorite Projects
• AC Heating Connect• Webinar
• Gained Perspective in Different Marketing Functions
• Great first Co-op Experience• Future Plans
• Summer Co-op• Back to School in the Fall