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AMRITA UNIVERSITY

Professional CoursesVALUE BASED Education

for andLIVING LIFE

Accredited by NAAC with ‘A GRADE’

B.Sc. (Visual Media)Eligibility: 10 +2 any stream with 50% marks

B.B.A. (Logistics Management)Eligibility: 10 +2 any stream with 50% marks

B.Com. (Finance & Computer Applications)Eligibility: 10 +2 any stream with 50% marks

B.Com. (Taxation & Finance)Eligibility: 10 +2 any stream with 50% marks

M.Com. (Finance and Systems)Eligibility: B.Com., B.B.M., B.B.A., B.Sc. (Banking) with 50% marks. Selection by merit and interview process.

M.Sc. (Mathematics)Eligibility: B.Sc. (Maths/Statistics/OR) with 50% marks.

M.J.M.C. (Master of Journalism and Mass Communication)Specialising in Video Production and BroadcastingEligibility: Graduation in any discipline with 50% marks. Selection by merit and interview process.

M.A. (Visual Media and Communication)Eligibility: Graduation in any discipline with 50% marks. Selection by merit and interview process.

M.A. (Corporate Communication and Advertising)Eligibility: Graduation in any discipline with 50% marks. Selection by merit and interview process.

Under Graduate Programme

GIRLS ONLY3 YEARS - 6 SEMESTERS

Post Graduate Programme

BOYS & GIRLS2 YEARS - 4 SEMESTERS

Integrated Programme5 YEARS - 10 SEMESTERS

Courses Offeredin the CAMPUS

Integrated B.C.A. - M.C.A.Eligibility: 10 +2 any stream with 50% marks. [Exit option with B.C.A. a�er 6th Semester]

Integrated B.A.-M.A. (English Language and Literature)Eligibility: 10 +2 any stream with 50% marks. [Exit option with B.A. a�er 6th Semester]

Integrated B.Sc.-M.Sc. (Mathematics)Eligibility: 10 +2 any stream with 50% marks. [Exit option with B.Sc. a�er 6th Semester]

BOYS & GIRLS

GIRLS ONLY

BOYS & GIRLS

ADM

ISSI

ONS

2017

M.A. (English Language and Literature)Eligibility: B.A. (English) with 60% marks and Interview process.

M.F.A. (Visual Media) Animation and Content ManagementEligibility: Graduation in any discipline with 50% marks. Selection by merit and interview process.

M.F.A. (Visual Media) Applied Art and AdvertisingEligibility: Graduation in any discipline with 50% marks. Selection by merit and interview process.

M.F.A. (Visual Media) Digital Film MakingEligibility: Graduation in any discipline with 50% marks. Selection by merit and interview process.

M.C.A. (Master of Computer Applications) - Lateral Entry to 3rd SemesterEligibility: B.C.A., B.Sc. (C.Sc.) or B.Sc. (I.T.) with Mathematics or Statistics as one of the subjects, with an aggregate of minimum 60% marks. ( Admission for MCA through Entrance Test and Interview )

M.Phil. (Computer Science and IT)

M.Phil. (Commerce and Management)

M.Phil. (Visual Media and Communication)

M.Phil. (English Language and Literature)

M.Phil. (Mathematics)

M.Phil. 1 YEAR - 2 SEMESTERS

Eligibility: Masters Degree in concerned discipline with 60% marks. Admissions through Departmental Aptitude Test (DAT) and Interview process

FULL TIME - REGULAR

Ph.D. (Computer Science and IT)

Ph.D. (Commerce and Management)

Ph.D. (Visual Media and Communication)

Ph.D. (English Language and Literature)

Ph.D. (Mathematics)

Ph.D. FULL TIME - REGULAREligibility: Masters Degree in concerned discipline with 60% marks. Admissions through Departmental Aptitude Test (DAT) and Interview process

Research ProgrammeBOYS & GIRLS

Post Graduate Programme

BOYS & GIRLS2 YEARS - 4 SEMESTERS

Institutional MemberKerala Management Association (KMA)

Institutional Member and Student Branch Activities ofComputer Society of India (CSI)

Collaborative Programmes and Projects withFilm, Media and Advertising Industry

Learning through CSR and Sustainable Development Initiatives ofmajor Research and Development organisations

For Girls Only

M.C.A. Master of Computer Applications

For Boys and Girls

Lateral Entry to 3 rd Semester -- TWO Years - FOUR Semesters

Course Coverage

Advanced Computer Networking and Internet, Design and Analysis of Algorithms, Advanced Software Engineering,

Basics of Operations Research, Service Oriented Architecture, Data Mining and Applications, Advanced Databases,

Technical Writing, Software Architecture, System Security. Electives: Information Security, Structure and Interpretation

of Computer Programs, Software Quality Assurance, Computational Intelligence, Bioinformatics, Information Retrieval,

Intelligent Systems, Open Source Systems, Natural Language Processing, Distributed Computing, Wireless

Communications and Networks, Computer Graphics and Visualisation, Computer Language Engineering, Semantic Web

Technologies, Cloud Computing, Database Administration, Digital Image Processing, Business Intelligence, Network

Management and System Administration, Big Data Analytics and Visualisation, Modern Web Application Development

using Mean Stack. INDUSTRY PROJECT AND INTERNSHIP.

ELIGIBILITY: B.C.A., B.Sc. (C.Sc.) or B.Sc. (I.T.) with Mathematics or Statistics as one of the subjects, with an aggregate of minimum 60% marks.

(Admission for MCA through Entrance Test and Interview)

BCA-MCAI N T E G R AT E D

Integrated 5 year ProgrammeFIVE Years - TEN Semesters

ELIGIBILITY: 10+2 any stream with 50% marks

Project in Sixth Semester and Project, Intership and Dissertation in Tenth Semester

Course Coverage

Basics of Programming, Fundamentals of DBMS, Fundamentals of Web Technology, Mathematical Foundations, Cultural Education, Professional Communication, Advanced C,

Advanced DBMS, Analysis of Algorithms, Computer Organization and System Architecture, Object-Oriented Programming using C++, Statistical and Numerical Methods, Computer

Networks, Data Structures, Java Programming, Operating System, Introduction to Management, Environmental Science and Sustainability, Discrete Mathematics, Life Skills, Amrita

Values Programme, Advanced Java Programming, Introduction to Network Security, Management Information Systems, .NET Framework, Software Engineering, Web Programming,

Principles of Accounting, Fundamentals of Cryptography, C# Programming, Mobile Technologies and Application Development, Object-Oriented Analysis and Design, Live-in-Labs,

Computer Graphics, Advanced Computer Networking and Internet, Design and Analysis of Algorithms, Advanced Software Engineering, Basics of Operations Research, Service

Oriented Architecture, Data Mining and Applications, Advanced Databases, Technical Writing, Software Architecture, System Security. Electives: Artificial Intelligence, Architecture

and Deployment of Secure and Scalable WAN, Introduction to Distributed Computing, Embedded Systems, Enterprise Resource Planning Management, Knowledge Management,

LAN Switching and Advanced Routing, Microprocessor System, Multimedia and Graphics, Social and Professional Issues in Computing, Soft Computing, Systems and Network

Administration. INDUSTRY PROJECT AND INTERNSHIP.

Infosys, Accenture, Wipro, TCS, Cognizant, Deloitte, iGate, UST Global, Payoda, HP, IBM, L & T infotech, Ericsson, ACS, SAP Labs, Mind Tree, Mahindra Satyam, Cybernet,

TALLY, KPIT Cummins, CSS Corp, Experion, INOLTRO Technologies, IPSR Solutions Ltd., Quadrantfour Software Solutions, Smacon Technologies Pvt. Ltd., Xtend

Technologies, KGISL, Sand Blue, Rapid Value, Genpact, Zoho Corporation, HCL, Fidelity Investments, EXL, Atlas Healthcare, ThoughtWorks, Assyst International,

Symantec India, IBS Software, Tech Mahindra, Mahindra ComViva, Newgen Software, CreatNlrn, RM Education, Sonata Software, Sayone Technologies, Speridian

Technologies, Gadgeon, GapBlue Software, MetaData Technologies.

Some organisations which recruited our students for placement and internship

Exit option with BCA Degree after 6th Semester

For Girls Only

For Girls Only

FINANCE AND COMPUTER APPLICATIONSB.Com.

B.Com. TAXATION AND FINANCE

Course Coverage

Corporate Accounting, Insurance and Risk Management, Entrepreneurship, Development and Project Management, Environmental Studies, Indian Constitution, Business Skill Using PC

Lab, Life Skills, Amrita Values Programme, Fundamentals of Costing, International Trade, Introduction to Research Projects, Marketing Management and E-Business, Mercantile Laws,

Accounting Packages – Tally, Management Accounting, Direct and Indirect Taxes, Web Technologies and E-Commerce, Company Law and Secretarial Practice, Principles of Financial

Management, Capital Markets and Financial Services, Auditing – Principles and Practice, Strategic Management for Business. Electives (any one Stream): FINANCE STREAM - Investment

Management, Investment Analysis and Portfolio Management. MANAGEMENT STREAM - Hospital Management, Human Resources Management Concepts, Introduction to Organisational

Behaviour. MARKETING STREAM - Integrated Advertising and Branding, Logistics and Supply Chain Management, Advertising and Public Relations, Tourism Marketing. INFORMATION

TECHNOLOGY STREAM - Web-based Marketing, Audit Control and Practices, Information Systems - Assets. INDUSTRY PROJECT AND INTERNSHIP.

Course Coverage

Accountancy, Managerial Economics, PC Software, Fundamentals of Business Mathematics, Cultural Education, Professional Communication, Advanced Accountancy, Banking, Income Tax

Law and Practice - Basic Concepts, Business Statistics and Operations Research, Corporate Accounting, Insurance and Risk Management, Service Tax and VAT, Income Tax Law and

Practice - Heads of Income, Environmental Studies, Mercantile Laws, Life Skills, Amrita Values Programme, Fundamentals of Costing, Central Sales Tax and Luxury Tax, Income Tax Law

and Practices - Determination of Income, Accounting Packages – Tally, Indian Constitution, Company Law and Secretarial Practice, Introduction to Research Projects, Management

Accounting, Central Excise Law, Investment Management, Income Tax Law and Practice - Assessment Procedures and Authorities, Live-in-Labs, Principles of Financial Management,

Capital Markets and Financial Services, Auditing - Principles and Practices, Customs Law - Practice and Procedure.

Electives (any one): Advertising and Brand Management, Enterprise Resource Planning, Hospital Management, Human Resources Management Concepts.

INDUSTRY PROJECT AND INTERNSHIP.

THREE Years - SIX Semesters


THREE Years - SIX Semesters


ACS, Ahalia Money Exchange, Airtel, Applexus Technologies, Axis Bank, Birla-Sunlife, Blue Star, BNP Paribas, Catholic Syrian Bank, Citi, Cybernet,

DBFS, Deloitte, Digi Captions, Eben Telecom, Envestnet, Ernst&Young, ESAF, EXL Services, Federal Bank, Ford Business Services, Genpact, Geojith

Securities, Godrej, GSTi Technologies, HCL, DFC Bank, Hedgequities, IBM, ICICI Bank, ICICI Prudential, IDBI Bank, Infosys BPO, KPMG, Mahindra

Finance, McKinsey and Company, Metadata Technologies, Mpahsis, NorthgateArinso, OPI Global, Practo Technologies, Royal Bank of Scotland, RR

Donnelley, Scope International, SHRIRAM Life Insurance, Spectrum, Sutherland, Syntel, UAExchange, UST Global, Ven India, WIPRO, XL Dynamics.

Some organisations which recruited our students for placement and internship

B.B.A.THREE Years - SIX Semesters

TWO Years - FOUR Semesters

Exce�ent career o�ions inCOMMERCE AND MANAGEMENT

M.Com.ELIGIBILITY: Graduation in any discipline with 50% marks and interview process


Course Coverage

Advanced Corporate Accounting, Business Correspondence, Research Methodology, Economic Analysis for Managers, Quantitative Techniques and Operations Research, Office

Automation Lab, Advanced Tally Lab, Cultural Education, Accounting for Managerial Decisions, Corporate Taxation, Financial Markets and Services, Insurance Management, Strategic

Management, Corporate Laws, Analysis using Statistical Tools Lab, Information Systems Lab, Life Skills, Amrita Values Programme, Advanced Financial Management, Small Business

and Entrepreneurship, Security Analysis and Portfolio Management, Project Appraisal and Financial Planning, Enterprise Resource Planning and MIS, Live-in-Labs. Electives (any

Three): Financial Derivatives, International Financial Management, Merchant Banking and Commercial Banking, Personal Financial Planning, Business Skill Development, Integrated

Marketing, Promotion and Communication, Marketing using WEB, Mergers and Acquisitions, Retail Management, Supply Chain Management and Logistics, Database Management

Services, Cyber Laws. INDUSTRY PROJECT AND INTERNSHIP.

Course Coverage

Principles of Management, Business Economics, Business Communication, Basic Concepts of Mathematics, Business and MIS Lab, Cultural Education, Fundamentals of Logistics,

Financial Accounting, Business Laws, Business Statistics, Introduction to Shipping, On-site Learning at Logistics and Shipping Industries, Organizational Behaviour, Introduction to

Marketing Management, Operations Management, Cost and Management Accounting, Supply Chain Management, Environmental Science and Sustainability, Accounting Packages –

Tally Lab, Life Skills, Amrita Values Programme, Operations Research, Basics of Human Resources Management, Warehousing and Inventory Management, Indian Constitution, Logistics

Information system, Mini Project, Principles of International Business, Business Ethics and Corporate Responsibility, Retail Logistics, Introduction to Research Methods, Live-in-Labs,

Legal Principles of Logistics and Shipping Business, Introduction to Strategic Management, Air Cargo Logistics Management. Elective I (any one): Financial Services and Markets, Total

Quality Management, Entrepreneurship Development. Elective II & III (any two): Shipping Finance and Marine Insurance, Customer Relationship Management, Web-based Marketing,

Principles of Export Management, Travel and Tourism Management, E-Commerce and ERP. INDUSTRY PROJECT AND INTERNSHIP.

Logistics Management

Specialising in FINANCE and SYSTEMS

For Boys and Girls

For Girls Only

Final Semester: Industry Project, Internship, Ad Film /

Corporate Film, Web Design

and Portfolio Making

Course CoverageIntroduction to Communication and Media Theories, Writing for Mass Media, Research Methodology for Communication and Media Studies, Content Development, Writing for Mass

Media Practice Lab, Photography Practice Lab, Videography Practice Lab, Audiography Practice Lab, Graphic Design Lab, Content Development Practice Lab, Cultural Education, Web

Designing and Development, Event Management, Advertising Theory and Practices, Corporate Communication, Web Designing and Development Lab, Event Management Practice Lab,

Digital Video Editing, Creative Copy Writing Practice Lab, Advertising and Corporate Communication Lab, Amrita Values Programme, Media Management, Organizational

Communication, Marketing Communication, Editing and Designing for Print, Editing and Designing Practice, Mini Project, Live-in-Lab. Electives: Studies in Visual Aesthetics,

Visualization and Storyboarding, Corporate Video Production, History of Art, Internet Advertising, Media Ethics and Laws, Packaging and Illustration Practical, Elements of Composition

Lab, Post Production and Motion Graphics, New Media Advertising

COMMUNICATION andADVERTISING

Make an imprint in

M.A. CORPORATE COMMUNICATION AND ADVERTISINGTWO Years - FOUR Semesters

ELIGIBILITY: Graduation in any discipline with 50% marks and Interview process

For Boys and GirlsMaster’s Programme

Course Includes

Introduction to Communication and Media Theories, Studies in Visual Aesthetics, Internet and Web Technologies, Print Journalism and Writing for Media, Media Ethics and Laws, Film

Studies, Photography Practice Lab, Videography Practice Lab, Audiography Practice Lab, Reporting, Editing and Lab. Journal, Film Analysis Lab, Graphic Design Lab, Components of

Visual Design Lab, Cultural Education, Science Communication, Broadcast and online Journalism, Basics of Advertising, Digital Video Editing, Short Film Making Techniques Lab, Writing

for Broadcast and Online Media, Amrita Values Programme, Research Methodology for Communication and Media Studies, Corporate Communication and Public Relations, New Media,

News Casting, Anchoring and Programme Presentation Skills, Public Relations Campaign Practical, Mini Project, Live-in-Lab.

SPECIALISED ELECTIVE STREAMS: Film & Video Production Stream - Visualization and Storyboarding, Media Organization and Management, Screenplay Writing, Art Direction

for TV and Film, Film Direction, Creative Expression in Regional Languages. Advertising Stream - Principles of Integrated Marketing Communications, Visualization and Storyboarding,

Web Designing and Development, Art Direction for TV and Film, Creative Copy Writing for Media, Internet Advertising. Animation & Web Designing Stream - Visualization and

Storyboarding, Graphics and Animation, Web Designing and Development, Responsive Web Designing, Mobile App Designing, Corporate Video Production. New Media, Content & Conent and Web Authoring Stream - Content Writing for New Media, Web Designing and Development, E-learning Strategies, Creative Expression in Regional Languages,

Creative Copy Writing for Media, Responsive Web Designing.

M.A. VISUAL MEDIA AND COMMUNICATIONTWO Years - FOUR Semesters

ELIGIBILITY: Graduation in any discipline with 50% marks and Interview process

Final Semester: Industry Project

Internship

Short Film / Documentary

Web Design and Portfolio Making

MEDIA INDUSTRYInnovative Career in

For Boys and GirlsMaster’s Programme

TWO Years - FOUR SemestersELIGIBILITY: Graduation in any discipline with 50% marks and Interview process

For Boys and Girls

Some organisations which recruited our students for placement and internshipAim High Consultancy, CreatNLrn, Jaihind TV, Amazon, Amrita TV, Anabytes, ARIES Group, Asianet News, Asianet Plus, Backbench Studios, Big Synergy (P) Ltd. Kerala.Com, BRBi

Integrated Communications, CAT Entertainments, C-Cubed Solutions Pvt. Ltd., CNN-IBN, Cognizant Interactive, CR8 Advertising Pvt. Ltd, D3V Games, DC Books, Designer Magazine,

Digi Captions, FCB Ulka, FCI, Fertile – isle, Fourth Ambit Technologies Pvt. Ltd., FWD Magazine, GBS INDIA, Get Found Online, Google, Grey Worldwide, Hammer Advertising, I DO

Designs, I Qube, I Vista, Identity Advertising, Janam TV, Jeevan TV, Kairali TV, Kerala Kaumudi, MAA Communications, Madhyamam TV, Maitri Communications, Malayala Manorama,

Marine Biz Channel, Mathrubhumi, Maya Studios, McCann Ericsson, McKinsey and Company, MEDIBIZ TV, Metro Vartha, Mudra Communications, MWT Education Online, NDTV, O

& M, ONE TV, People India, People TV, Percept Advertisment, Perfect Relations, Planet Media, Poornam Info Vision, POPCORN Media, R K Swami BBDO, Radio Mango, Reporter TV,

S FM, Stark Communications, SUN Network Ltd, Surya TV, TCS, The Hindu, The LINKS India, The New Indian Express, Times of India, Times of Oman, Toonz Animation, TWBC, WE TV,

Webindia123.com, White Screen Production House, Wipro, World Viewer Dot Com, WOW Makers, Xylon Technologies

Final Semester: Industry Project, Internship, Film Making and Portfolio Making

M.F.A. VISUAL MEDIADigital Film MakingSpecialisation:

Master’s Programme

FILM MAKINGBright Career in

Course Includes

Components of Visual Design, Film Studies, Introduction to Film Making, Studies in Visual Aesthetics, Audiography Practice Lab, Photography Practice Lab, Videography Practice Lab,

Graphic Design Lab, Components of Visual Design Lab, Film Analysis Lab, Cultural Education, Film Direction, Screenplay Writing, Post Production and Motion Graphics Lab, Film

Direction Lab, Amrita Values Programme, Management of Film Production, Art Direction, Visualization and Storyboarding, Live-in-Labs, Short Film Production (Fiction and

Documentary) Lab, VFX and Compositing Lab, Mini Project. ELECTIVE I (any one): Web Design and Content Management, Acting and Dramatic Presentation, New Media and Web

Content, Photo Journalism. ELECTIVE II (any one): Web Design and Content Management II, Niche Journalism, Public Relations for Media, Television Commercials and Radio Spots.

ELECTIVE – LAB I (any one): Acting and Dramatic Presentation Lab, Photo Journalism Lab, Web Design and Content Management Lab, New Media and Web Content Lab. ELECTIVE

– LAB II (any one): Niche Journalism Lab, Public Relations for Media Lab, Web Design and Content Management II Lab, Television Commercials and Radio Spots Lab.


For Boys and Girls

VISUAL DESIGNINGAND CONTENT

Creative Career in

M.F.A. VISUAL MEDIA

Course CoverageComponents of Visual Design, Introduction to Film Making, Web Technologies Basics, Studies in Visual Aesthetics, Introduction to Animation Concepts, Audiography Practice Lab,

Photography Practice Lab, Videography Practice Lab, Graphic Design Lab, Components of Visual Design Lab, Web Technologies Basics Lab, Cultural Education, Film Studies, Media

Ethics and Laws, Graphics and Animation, Web Design and Content Management, 2D Animation Lab, 3D Graphics Production Lab, Digital Video Editing, Professional Practice in Web

Designing and Development, Amrita Values Programme, Visualization and Storyboarding, 3D Animation Lab, Content Authoring for E-Learning, Concept and Design for Video Games,

Motion Graphics Production Techniques, Live-in-Labs, Mini Project. Electives: Introduction to Communication and Media Theories, Internet Advertising, Responsive Web Designing,

Advertising, Video Games Production, Communication Research Methods.





Marine Biz Channel, Mathrubhumi, Maya Studios, McCann Ericsson, McKinsey and Company, MEDIBIZ TV, Metro Vartha, Mudra Communications, MWT Education Online, NDTV, O

& M, ONE TV, People India, People TV, Percept Advertisment, Perfect Relations, Planet Media, Poornam Info Vision, POPCORN Media, R K Swami BBDO, Radio Mango, Reporter TV,

S FM, Stark Communications, SUN Network Ltd, Surya TV, TCS, The Hindu, The LINKS India, The New Indian Express, Times of India, Times of Oman, Toonz Animation, TWBC, WE TV,


Final Semester: Industry Project, Internship, Animation Film, Web Design and Portfolio Making

Animation and Content ManagementSpecialisation:

2D/3D Animation & Graphics, UI DevelopingPhotography, Motion Graphics, VisualisationAudio Video Editing, E-learning, Advertising

Visualisation, Story Board, TV CommercialWeb/Graphic Designing, Motion Graphics

Video Game Production, VideographyContent Authoring and Management

Responsive Web DesigningInternet Advertising



For Boys and Girls


Integrated Communications, CAT Entertainments, C-Cubed Solutions Pvt. Ltd., CNN-IBN, Cognizant Interactive, CR8 Advertising Pvt. Ltd, D3V Games, DC Books, Designer

Magazine, Digi Captions, FCB Ulka, FCI, Fertile – isle, Fourth Ambit Technologies Pvt. Ltd., FWD Magazine, GBS INDIA, Get Found Online, Google, Grey Worldwide, Hammer

Advertising, I DO Designs, I Qube, I Vista, Identity Advertising, Janam TV, Jeevan TV, Kairali TV, Kerala Kaumudi, MAA Communications, Madhyamam TV, Maitri Communications,

Malayala Manorama, Marine Biz Channel, Mathrubhumi, Maya Studios, McCann Ericsson, McKinsey and Company, MEDIBIZ TV, Metro Vartha, Mudra Communications, MWT

Education Online, NDTV, O & M, ONE TV, People India, People TV, Percept Advertisment, Perfect Relations, Planet Media, Poornam Info Vision, POPCORN Media, R K Swami BBDO,

Radio Mango, Reporter TV, S FM, Stark Communications, SUN Network Ltd, Surya TV, TCS, The Hindu, The LINKS India, The New Indian Express, Times of India, Times of Oman,

Toonz Animation, TWBC, WE TV, Webindia123.com, White Screen Production House, Wipro, World Viewer Dot Com, WOW Makers, Xylon Technologies

Final Semester: Industry Project, Internship, Animation Film, Web Design and Portfolio Making

M.F.A. VISUAL MEDIAApplied Art and AdvertisingSpecialisation:

Master’s ProgrammeART & ADVERTISING

Course Includes

Basics of Advertising, Introduction to Communication and Media Theories, Photography, Studies in Visual Aesthetics, Research Methodology for Communication and Media

Studies, Elements of Composition Lab, Audiography Practice Lab, Photography Practice Lab, Videography Practice Lab, Graphic Design Lab, Cultural Education, History of Art,

Media Ethics and Laws, Creative Copywriting for Print and Online Media, Creative Copywriting for Radio and Television, Public Relations, Digital Video Editing, Short Film

Production (Fiction and Documentary) Lab, Amrita Values Programme, Visualization and Storyboarding, Brand Management, Internet Advertising, Illustration Practical, Typography

Practical, Visualization and Storyboarding Lab, Media Advertisement Practice Lab, Packaging Practical, Television Commercials and Radio Spots Lab, Live-in-Labs, Mini Project.

Electives: Web Design and Content Management, Motion Graphics for Film and Television, Creative Expression in Regional Language, Photo Journalism

I�u�rate your career in

and PRODUCERJOURNALISTBecome a VISUAL

Course CoverageContemporary Media Scenario, Print Journalism and Writing, Introduction to Communication and Media Theories, Research Methodology for Communication and Media Studies, Print

Journalism and Writing Practice, Audiography Practice Lab, Photography Practice Lab, Videography Practice Lab, Graphic Design Lab, Cultural Education, Broadcast Journalism and

Reporting, Media Studies, Film Studies, Media Ethics and Laws, Scriptwriting/ Writing for Broadcast Media, Digital Video Editing, Short Film Production, Fiction and Documentary) Lab,

Amrita Values Programme, Media Analysis Techniques, New Media and Web Content, Online Journalism, Public Relations, Critical Viewing and Reading Analysis Practice, News Casting,

Anchoring and Programme Presentation Skills, New Media and Web Content Lab, Public Relations Campaign Practical, Reporting, Editing and Lab Journal, Live-in-Labs, Internship

Training and Report Presentation, Video News Production with Mini Project. Electives: Creative Expression in Regional Language, Photo Journalism, Science Communication,

Advertising.


M.J.M.C.Video Production and BroadcastingSpecialisation:


Final Semester: Industry Project, Internship, Dissertation Short Film and Portfolio Making

For Boys and Girls





Marine Biz Channel, Mathrubhumi, Maya Studios, McCann Ericsson, McKinsey and Company, MEDIBIZ TV, Metro Vartha, Mudra Communications, MWT Education Online, NDTV, O &

M, ONE TV, People India, People TV, Percept Advertisment, Perfect Relations, Planet Media, Poornam Info Vision, POPCORN Media, R K Swami BBDO, Radio Mango, Reporter TV, S FM,

Stark Communications, SUN Network Ltd, Surya TV, TCS, The Hindu, The LINKS India, The New Indian Express, Times of India, Times of Oman, Toonz Animation, TWBC, WE TV,


Final Semester: Industry Project, Internship, Short Film and Portfolio Making

B.Sc. VISUAL MEDIAELIGIBILITY: 10+2 any stream with 50% marksTHREE Years - SIX Semesters

Course Coverage

Mass Communication - Theories and Models, Multimedia Graphics and Animation, Print Journalism and Feature Writing, Theoretical Foundation for Visual Media, Multimedia Lab,

Language and Communication Practice Lab, Cultural Education, Introduction to Visual Arts, Photography, Technological Foundation for Visual Media, Videography and Video Editing,

Environmental Studies, Photography Lab Multimedia Graphics and Animation Lab, Broadcast Journalism, Introduction to Advertising, Web Publishing, Broadcast Journalism Practice,

Web Publishing Lab, Amrita Value Programme, Film Studies and Analysis, Video Production and Autography, Web Journalism and Content Writing, Anchoring and Media Presentation

Skills, Audiography Lab, Critical Viewing and Reading Analysis Lab, Integrated Marketing Communication Practice, Video Production Lab, Constitution and Media Ethics, Media

Organisations and Economics. Electives: Development Communication, Introduction to Brand Management, Web Designing, Art Direction for Advertising, Public Relations and

Corporate Communication, Research Methods for Media Studies, Advertising Case Studies, Introduction to Niche Journalism,Technical and Professional Writing, Copy Writing for

Advertising, Online Marketing, Short Film Making

For Girls Only





Marine Biz Channel, Mathrubhumi, Maya Studios, McCann Ericsson, McKinsey and Company, MEDIBIZ TV, Metro Vartha, Mudra Communications, MWT Education Online, NDTV, O &

M, ONE TV, People India, People TV, Percept Advertisment, Perfect Relations, Planet Media, Poornam Info Vision, POPCORN Media, R K Swami BBDO, Radio Mango, Reporter TV, S FM,

Stark Communications, SUN Network Ltd, Surya TV, TCS, The Hindu, The LINKS India, The New Indian Express, Times of India, Times of Oman, Toonz Animation, TWBC, WE TV,


B.A.- M.A.I N T E G R AT E D

ENGLISH LANGUAGE AND LITERATURE

M.A.ENGLISH LANGUAGE AND LITERATURE

Integrated 5 year Programme FIVE Years - TEN Semesters


Course CoverageCommunicative English, History of English Literature: The Pre-Chaucerian to the Augustan, English Poetry: The Elizabethan to the Augustan, English

Prose: The Elizabethan to the Victorian, Introduction to Computing, Cultural Education, Professional Communication, History of English Literature: The

Pre-Romantic to the Victorian, English Poetry: The Pre-Romantic to the Victorian, English Prose: The Late Victorian to the Modern, Indian Writing in English:

Fiction, Communicative English (Advanced), History of English Literature: Victorian to the Present, American Literature, Biography, English Fiction: Victorian, Life

Skills, Amrita Values Programme, History of English Language and Phonetics, Indian Writing In English: Poetry, Shakespeare: Comedies, Environmental Studies,

Elements of Literary Criticism, English Poetry: Modern, English Drama: Elizabethan to Victorian, Spiritual Literature, Literary Criticism: Introduction, European Fiction,

English Fiction: Modern, English Drama: Modern, Shakespeare: Tragedies, Autobiography, Linguistics, English Poetry up to the Pre-Romantic, English Prose up to 19th

Century, English Fiction, Shakespeare, Literary Criticism, English Poetry: 19th Century, English Prose: 20th Century, Contemporary Fiction, Contemporary Literary Theory,

English Poetry: 20th Century, Research Methodology for Language and Literature, Modern English Drama, Post-Independence Indian Writing in English. Electives: Creative

Writing in English, Journalism and Mass Media, Teaching of English for Indian Students, Technical and Professional Writing, Canadian Fiction, Comparative Literature, Indian

Literature in Translation, Film Studies, Indian Women Novelists in English, Methods of Teaching English Language, Translation Studies, Twentieth Century American Literature.

Course CoverageLinguistics, English Poetry up to the Pre-Romantic, English Prose up to 19th Century, English Fiction, Shakespeare, Literary Criticism, English Poetry: 19th Century, English Prose: 20th

Century, Contemporary Fiction, Contemporary Literary Theory, English Poetry: 20th Century, Research Methodology for Language and Literature, Modern English Drama,

Post-Independence Indian Writing in English. Electives: Creative Writing in English, Journalism and Mass Media, Teaching of English for Indian Students, Technical and Professional

Writing, Canadian Fiction, Comparative Literature, Indian Literature in Translation, Film Studies, Indian Women Novelists in English, Methods of Teaching English Language,

Translation Studies, Twentieth Century American Literature. Dissertation in Fourth Semester.

Project in Sixth Semester and Dissertation in Tenth Semester

TWO Years - FOUR SemestersELIGIBILITY : B.A. (English) with 60% marks and Interview process

For Boys and Girls

For Boys and Girls

Exit option with BA Degree after 6th Semester

For Boys and Girls

For Boys and GirlsI N T E G R AT E D


Exit option with B.Sc. Degree after 6th Semester

Course CoverageDifferential Calculus, Management and Finance, Problem Solving and Computer Programming, Financial Mathematics, Problem Solving and Computer Programming, PC Software, Cultural

Education, Integral Calculus, Accounting, Advanced Computer Programming, Introduction to Data Analytics, Classical Algebra and Trigonometry, Differential Equations, Discrete Mathematics,

Probability and Statistics, Vector Analysis, Environmental Science and Sustainability, Amrita Values Programme, Applied Statistics, Foundations of Modern Algebra, Fourier Series and Integral

Transforms , Numerical Methods, Statics, Mathematical Software MatLab, Dynamics, Linear Algebra, Number Theory, Operations Research, Real Analysis, Basics of Complex Analysis,

Calculus of Variations and Integral Equations, Formal Languages and Automata Theory, Optimization Techniques, Special Functions, Advanced Algebra, Advanced Real Analysis, Advanced

Complex Analysis, Ordinary Differential Equations, Topology, Functional Analysis, Graph Theory, Partial Differential Equations, Advanced Topology, Differential Geometry, Measure and

Integration, Operator Theory, PROJECT AND DISSERTATION. Electives: ALGEBRA STREAM - Algebraic Geometry, Algebraic Topology, Coding Theory, Commutative Algebra, Lie Algebra,

Theory of Manifolds, Linear Algebra and its Applications. ANALYSIS STREAM - Fixed Point Theory, Fractals, Harmonic Analysis, Nonlinear Partial Differential Equations, Wavelet Analysis,

Mathematical Physics. STATISTICS STREAM - Queuing Theory and Inventory Control Theory, Random Process, Statistical Pattern Classifications, Statistical Quality Control and Six Sigma

Quality Analysis, Theory of Sampling and Design of Experiments, Time Series Analysis. FLUID MECHANICS STREAM - Advance Boundary Layer Theory, Computational Fluid Dynamics, Finite

Element Methods, Magneto-Hydro Dynamics, Mathematical Foundations of Incompressible Fluid Flow, Introduction to Fluid Dynamics. COMPUTER STREAM - Data Structures and

Algorithms, Advanced Graph Theory, Computer Aided Design of VLSI, Circuits, Cryptography, Fuzzy Sets and its Applications, Object-Oriented Programming and Python

M.Sc. MATHEMATICS

B.Sc.- M.Sc.MATHEMATICS

TWO Years - FOUR SemestersELIGIBILITY : Graduation in Mathematics or Mathematics as main with an aggregate minimum of 50% excluding language subjectsCourse Includes

Advanced Algebra, Advanced Real Analysis, Advanced Complex Analysis, Ordinary Differential Equations, Cultural Education, Topology, Functional Analysis, Graph Theory, Partial

Differential Equations, Amrita Values Programme, Advanced Topology, Differential Geometry, Measure and Integration, Operator Theory, Live-in-Labs, PROJECT AND DISSERTATION.

Electives: ALGEBRA STREAM - Algebraic Geometry, Algebraic Topology, Coding Theory, Commutative Algebra, Lie Algebra, Theory of Manifolds, Linear Algebra and its Applications.

ANALYSIS STREAM - Fixed Point Theory, Fractals, Harmonic Analysis, Nonlinear Partial Differential Equations, Wavelet Analysis, Mathematical Physics. STATISTICS STREAM - Queuing

Theory and Inventory Control Theory, Random Process, Statistical Pattern Classifications, Statistical Quality Control and Six Sigma Quality Analysis, Theory of Sampling and Design of

Experiments, Time Series Analysis. FLUID MECHANICS STREAM - Advance Boundary Layer Theory, Computational Fluid Dynamics, Finite Element Methods, Magneto-Hydro Dynamics,

Mathematical Foundations of Incompressible Fluid Flow, Introduction to Fluid Dynamics. COMPUTER STREAM - Data Structures and Algorithms, Advanced Graph Theory, Computer Aided

Design of VLSI, Circuits, Cryptography, Fuzzy Sets and its Applications, Object-Oriented Programming and Python

Integrated 5 year Programme FIVE Years - TEN Semesters

Job Opportunities: Teaching, Scientific and Inter-disciplinary Research, Analytics, Acturial Specialists

One of the most important driving forces behind the

earnest attempt to reach heights of academic brilliance at

the institute has been the ongoing research activity.

Funded Project

A funded project titled “Development of a computational tool and algorithms for gene finding, mapping of

genotype – phenotype based on classification of clinical data for Autism spectrum disorder” of

Department of Science and Technology (DST) of Govt. of India under Cognitive Science Research Initiative

(CSRI) is going on. Dr. U. Krishnakumar is the Principal Investigator.

Ph.D. Programme

Kochi Campus offers Full-Time Ph.D. Programmes in various disciplines. Some of the faculty members are

presently working part-time towards gaining their Ph.D. degree. Scholars have contributed papers for the

National and International Journals. They used to regularly attend conferences to gain more deeper

understanding of their research areas. School strongly believes in the dictum that knowledge grows when

shared and encourages faculty members to do so.

M.Phil. Programme

M.Phil. programme enables aspiring scholars to explore a range of problems and themes pertinent to

their field of study. While the programme will be a launch pad for scholars with a critical bent of mind to

pursue further research / doctoral programme in the respective domains, it will also provide the

necessary skills for graduands to meet the various requirements emerging in the industry. M.Phil. Degree

will also equip one with the skills for 1. Interdisciplinary Research and Statistical Investigation, 2. Research

/ Teaching in Academics, 3. Research consultancies, rating agencies and applied research.

No. of Faculty Guides : 12

No. of Full Time Ph.D. Scholars : 14

No. of Part Time Ph.D. Scholars : 13

No. of Full Time M.Phil. Scholars : 34

No. of Publications (including Scopus indexed during 2015-2017) International : 130 National and Others : 116

M.Phil.Research through the Ph.D. and M.Phil. Programme enable scholars to explore a wide range of problems in special ised discipl ines. Research is the driving force

behind academic bri l l iance. Ph.D. and M.Phil. programme are o�ered in the departments of Computer Science and IT, Commerce and Management, Visual Media and

Communication and Engl ish and Languages. Some teachers, scientists and scholars are working in funded projects. Campus has contributed richly towards

enhancing the research profi le of the university through international and national publ ications and research outputs.

ONE Year - TWO Semesters

Ph.D.

ELIGIBILITY: Masters Degree with 60% marks in the concerned discipline. Admission through Departmental Aptitude Test (DAT), and the Interview process

ELIGIBILITY: Masters Degree with 60% marksin the concerned discipline. Admission through Departmental Aptitude Test (DAT), and the Interview process

RESEARCH PROGRAMME

Enri� KNOWLEDGE through Resear�

M.Phil. (Computer Science and IT)

M.Phil. (Commerce and Management)

M.Phil. (Visual Media and Communication)

M.Phil. (English Language and Literature)

M.Phil. (Mathematics)

Computer Science and IT

Commerce and Management

Visual Media and Communication

English Language and Literature

Mathematics

FULL TIME - REGULAR FULL TIME - REGULAR

For Boys and Girls

3500+

AMRITA VALUES PROGRAMME

Live-in-Labs

An Initiative by Amrita University

Experiential Learning in Rural India

Value additions to Life and Sustainability

have been consistently involving in our

campus recruitment process.

270+ Top-Notch Recruiters Multiple, Core & Dream Job Offers

Credit-Based Finishing School Programme 80+ Industry Collaborations

A M R I TA S C H O O L O F A R T S A N D S C I E N C E SBrahmasthanam, Edappally North (P.O.), KOCHI - 682 024

[email protected], [email protected]

asaskochi asaskochi

+91 - 484 - 280 2899280 1489280 1965

+91 - 484 - 280 2511

Website: https://www.amrita.edu/asas/kochi

AMRITA UNIVERSITY

Accredited by NAAC with ‘A GRADE’

aoap.amrita.edu/kochiApply Online:

academic 2017 web - amrita vishwa vidyapeetham accenture, wipro, tcs, cognizant ... human resources...

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