Academics  2.0:  Boos0ng  Research  and  Outreach  in  the  Digital  Age  

Marcel  Bogers  www.marcelbogers.com  

@bogers  October  30,  2014  

   

With  thanks  to  “tweeps”  @davidlamond,  @davidburkus,  @profpjm,  @terrigriffith  &  @cvharquail,  for  inspiraFon  and  (parFal)  slides,  based  on  

#PoW140  PDW  at  #AOM2014  

Topics  for  today  

•  The  rise  of  digital  technology  and  social  media  •  ImplicaFons  for  consumers,  organizaFons,  and…  •  …academics!  •  Your  experience?  •  Social  media  landscape  •  My  experience  and  advice  •  SuggesFons  •  The  end?  

hXp://www.businessesgrow.com/2011/08/30/american-­‐social-­‐media-­‐usage-­‐reaches-­‐milestone/  

hXp://www.pewinternet.org/2013/12/30/social-­‐media-­‐update-­‐2013/  

hXp://wearesocial.net/blog/2014/02/social-­‐digital-­‐mobile-­‐europe-­‐2014/  

hXp://wearesocial.net/blog/2014/02/social-­‐digital-­‐mobile-­‐europe-­‐2014/  

hXp://wearesocial.net/blog/2014/02/social-­‐digital-­‐mobile-­‐europe-­‐2014/  

ImplicaFons  for  organizaFons  

•  The  transformaFon  towards  using  new  digital  technologies  (e.g.,  social  media,  mobile,  analyFcs  or  embedded  devices)  will  become  criFcal  to  many  organizaFons  in  a  wide  range  of  industries  within  the  next  two  years  (Fitzgerald,  Kruschwitz,  Bonnet,  &  Welch,  2013).  

hXp://youtu.be/XDqeM2h6dok?t=14s  

Role  of  gatekeepers  

•  Internet  technologies  have  dramaFcally  altered  how  knowledge  workers  source  and  share  their  knowledge  as  the  gatekeeper  role—bridging  internal  and  external  knowledge—is  more  distributed  and  linked  to  the  use  of  technology  (Whelan,  Teigland,  Donnellan,  &  Willie,  2010).    

What  about…  

hXp://www.fredcavazza.net/2013/04/17/social-­‐media-­‐landscape-­‐2013/  

My  approach  

Personal  Professional  

Direct/close  Indirect/distant  

Self-­‐promo0on  “Hub”  

“New”   “Old”  

Academic  “digital  ciFzenship”  

Visibility  &  ReputaFon  

•  “Marcel  is  hoping  for  internet  access  […].    He’s  the  AOM’s  biggest  tweeter,  FYI.”  

•  “Thanks  for  the  retweet  on  the  CFP.  Having  you  retweet  it  was  part  of  our  markeFng  strategy.  :-­‐)”  

•  Invited  for  academic  and  corporate  events,  projects,  papers,  etc.  

Social  media  as  a  moderaFng  variable  

My    good    stuff  

Others’    good  stuff  

Visibility  ReputaFon  What  else?  

Social  media   Context  

Home  base  –  outpost  map  

A  presence  framework  for  social  media  

Passports,  outposts  and  home  base  –  Passport:  Profile  to  use  on  various  sites  

–  Outpost:  presence  maintained  for  interacFon  and  promoFon  purposes  

–  Home  base:  focus  for  most  presence  Fme    

hXp://www.chrisbrogan.com/a-­‐simple-­‐presence-­‐framework  

You.com

Digital  presence  for  academics  

Research   General  

AcFve  

Passive  

Research   General  

AcFve  

Passive  

Research   General  

AcFve  

Passive  

Research   General  

AcFve  

Passive  

Research   General  

AcFve  

Passive  

Research   General  

AcFve  

Passive  

A  note  of  cauFon?  

•  “Kardashian  Index”  – A  measure  of  discrepancy  between  a  scienFst’s  social  media  profile  and  publicaFon  record  based  on  the  direct  comparison  of  numbers  of  citaFons  and  TwiXer  followers.  

hXp://genomebiology.com/2014/15/7/424  

The  end…  

…or  the  beginning?    I  hope  you  could                                  and  that  you  my  approach  and  perspecFve.    See  you  “around”!