acca leadership skills for a digital age (pdf)
TRANSCRIPT
Leadership Skills for a Digital Age
February 17th, 2012
Agenda 1:30-1:40 Welcome/Overview of the Afternoon
1:40-2:15 Context for the case study and introduction of case study team
2:15-3:00 Case Study
3:00-3:15 Break 3 3 5
3:15-3:45 Participants work in small groups (or independently if on webcast)
3:45-4:15 Report back from groups and webcast participants 3:45 4:15 Report back from groups and webcast participants
4:15-4:45 The Reveal
4:45-5:00 Wrap
N t ki ti t l l t bli h t! 5:00 on Networking continues at local establishment!
Leadership Skills for a Digital Age:Leadership Skills for a Digital Age:Overview/Context
Arts Consultants Canada/Consultants canadienne en arts (ACCA)
February 17, 2012
Presented by:Di DDiane DavyPresident
Castledale Inc.
What do we mean by leadership?
Leaders?Leaders?
Leaders?Leaders?
What are good leadership skills?What are good leadership skills?
Ten Basic Skills of Outstanding L d hiLeadership
Integrity Vision/strategy Communication Relationships Relationships Persuasion Adaptabilityp y Teamwork Coaching & Development Decision-making Planning
The impact of digital technology on the t & lt tarts & culture sector
Some recent research:
Cultural HR Study 2010: HR Trends and Issues (CHRC)Culture 3.0: Impact of Emerging Digital Technologies on Human Resources in the Cultural Sector
(CHRC)h // l lh / dhttp://www.culturalhrc.ca/index-e.asp
Skills and Training Roadmap for the Ontario Entertainment and Creative Cluster (not yet available)WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital
Theory for the Ontario Ministry of Tourism and Culture.http://www.workinculture.ca/information/research.cfm
The Stratford Reporthttp://www.canada30.com/TheStratfordReport.pdf
The most significant common issue is the tsunami-like force of digital technologies.g
What leadership skills to we need to successfully adapt to and take advantage of digital opportunities?g g pp
Where do we get the leadership skills d?we need?
Thank you Questions?Thank you. Questions?
Diane DavyPresidentCastledale [email protected] castledale cawww.castledale.ca
www.workinculture.ca
ACCA C fACCA Conference, Leadership Skills for a Digital Age
A TWO GENERATION Louise Poulin,
ArtExpert in collaborationGENERATION CASE STUDY
ArtExpert in collaboration with Sandy Boutin
Februrary 17, 2012Februrary 17, 2012
PrésentationPrésentation ArtExpert
Y l d Young leaders Cultural Habits of Audiences The case The case
the work we did together finding solutions
What we actually did and answer questions
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
ARTEXPERT
In the field for more than a decadedecade
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
C lt t AConsultant AreasRatio per consulting area
35
40Strategic Planning and Business development
20
25
30 Environmental scan
Cultural policies
10
15
20
Feasibility and impact studies
0
5
10
Coaching
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
T f li tType of clientsRatio per type of client
40
45
50Ratio per type of client
Cultural organization
30
35
40 organization
Federal and i i l
15
20
25 provincial Governmental institutionsLocal government
0
5
10
0
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Arts Organisation Leaders120%
100%
120%
60%
80% Establish Organisations
40%
60%
Emerging Organisations & Y L d
0%
20%Young Leaders
0%2006 2007 2008 2009 2010 2011 2012
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
YOUNG LEADERS
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
What is influencing theNext Generation of ArtisticNext Generation of ArtisticLeaders and ArtsAudiences?
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Next Generation of Artistic Leaders and Audiences – by DCode for the Canada Council for the Arts and CPAF, 2007
Th t f tl di d i flThe most frequently discussed influenceon the lives of those aged 18 to 30
Information and communication technology Connecting with othersg
(seeking deeper connections and relationships) Small business expertise and entrepreneurship
trainingtraining Helping artists disseminate their work
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Production
Music ‐ performanceVisual Arts
Dance Dance Theatre
Inter‐art
Inter artInter‐art
Visual Arts
Dance
Visual ArtsMusic
Music ‐Recording
Inter‐art
Litterature
Litterature
Litterature
Media-arts
Theatre
Music ‐Recording
Music ‐ performanceMusic ‐Recording
CPAF Digital Transitions and
Reachingthe public
CreationTheatre
Music ‐ performanceCPAF, Digital Transitions and the Impact of New Technology on the Arts, 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
CULTURAL HABITSCULTURAL HABITSOF AUDIENCES
Re: digital technologie
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
High users of technology are 25
High users of technology are high cultural consumers
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Field of interest?26
Genreration C, 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Mobile phone per ageMobile phone per age
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
28
Purpose for using ourPurpose for using ourtelephones
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Marketing using Social 29
g gNetworks
65% ti t 65% artists 83% arts organizations
Source : Étude du CALQ stratégie numérique 2011Source : Étude du CALQ – stratégie numérique 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
THE CASE
Environmental Scan of Emerging artist venues Emerging artist venues
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
How Sandy expressed the y pchallenge
Younger audience not
Younger audience attracted toaudience not
attracted to traditional venues
attracted to alternative venues
InadequateInadequatevenue
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Objective of the Study -Objective of the StudySandy
1. Document the inadequacy of alternative venue (low technical feature)
2. Evaluate the cost to upgrade technicalfeatures
3. Recommand a grant support program dedicated to upgrade venues for emerging artists
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
What Sandy was looking forWhat Sandy was looking for A persuasive case
for investing in the What would the
government need for investing in the venue to present to the Cultural Mi i t
government needto betterunderstand our
Ministersituation
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Objective of the Study -Objective of the StudyLouise
1. Knowing the market: artists, clientele, venues
2. Document the need for alternative venues
3 E l t th d t h t h i l3. Evaluate the need to enhance technicalfeatures
4. Recommend what needs to be recommend
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
How Louise perceived the 35
How Louise perceived the problem
Unefficiencyin marketing
tools
Younger audience not attracted/att
ending traditional
W O
venues
Wrong venue Or wrong clientele
WORKING TOGETHER
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Planning the course
STEP 1 STEP 2 STEP 3
Exchanges on methodology
Knowing all answers
Collecting
Validatearguments
Knowing all answers
Collectinganswers frompractitionners
From users
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
O i E i tStrong Leadership;
Organic Environment
Strong unformalnetwork
Limited ressources & Precarious
Faithful audience
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
How will you do it
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Finding Solutions
o A persuasive case for investing in the venue to present to the Cultural Minister
o Process
o Findings
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
How we did it
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
Thank You
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012