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Accelerate Digital Transformation with Enterprise DAM

Welcome

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Dom Nicastro Staff Reporter at CMSWire

Speakers

Moderator

Presenter Melinda Cormier Senior Director of Digital Marketing & Brand Strategy at Nuxeo

Presenter Brian O’Connor Chief Technology Officer at Universal Mind

AccelerateDigitalTransforma2onwithEnterpriseDAM

Digital Asset Management

CRM

DRM

Index Catalog Secure

Brand Governance SEO

Integration REST API Snippets

Translation Transcoding

Sync Media

Render Review Deliver

Search Taxonomy Tagging

Workflow Events

Triggers

Replication Collaboration Annotation

Assets Metadata Versioning Renditions

Editing

Digital Asset

Management

Digital Transformation Digital Transformation is some type of realignment or investment in either technology, process or business models to more effectively engage customers.

Time To

Market

Contextual Personalized Experiences

Collaboration

Time To

Value Accelerated Digital

Delivery

Governance

Use Cases: Ø  (1) Enterprise Asset Visibility

Ø  Where are my assets? Ø  (2) Contextual Content Delivery

Ø  Patient Engagement Ø  Health Library

Enterprise Asset Visibility & Management (Where are my assets?)

Without a DAM:

CREATE DISTRIBUTE IDENTIFY MODIFY SEARCH REPLACE

Healthcare Enterprise (Based on a True Story)

Create a new logo that contains a

“Red Cross”

Distribute to websites, campaigns,

documents, social, print…

Another organization initiates legal activity

for copyright infringement

Modify logo and remove “Red

Cross”

Search every website, campaign,

document, email templates, social channel, etc…

Replace logo in every experience.

With a DAM:

Enterprise Asset Visibility & Management (Where are my assets?)

Adobe AEM Example

Reality:•  Thisisavaluablefeature,butlimitedinscope•  AEMAssetsknownothingaboutthe

referencedexperiences•  EachAssetcanonlybereferencedbyAEM•  The“ReferencedBy”listisliterallyasearch

across“AEM”sites,campaigns,etc…So,let’sbuildsomethingbeFer…Somethingthatgivesusvisibilityacrossanyexperience,anyapplicaGon,anywhereanassetisbeinguGlized…acrosstheenterprise.

Enterprise Asset Visibility & Management (Where are my assets?) Assets stored in the Nuxeo DAM

(1) Create a custom schema to store asset references (2) Create a new document type for our assets, extending “File” (3) Associate custom schema with new document type for assets (4) Add new schema element to document type “Edit View” (5) Update Nuxeo Studio Package in “Update Center” (6) Use Nuxeo API Playground to validate JSON structure for asset (7) Leverage AWS CloudSearch to gather asset instance references (8) Update asset references in Nuxeo via RESTful API

Demo…

Asset Reference List Asset Delivery

AWSCloudSearchConfiguredtoTargetSpecificExperiencesNotlimitedtooneplaNorm!

Digital Experiences

Asset Search

Asset References

Contextual/Personalized Content Delivery (Patient Engagement / Health Library / SEO)

A.D.A.M.HealthLibraryContent:Ø PersonalizedforthePaGentExperienceNUXEOContentSnippets:Ø AddiGonalMetadataØ DigitalRightsManagementØ HealthLibraryProviderAbstracGonSchemaAppJSON-LDEnGtyAPI:Ø MappedtoSchema.orgØ IntegratedwithGoogleTagManagerØ ImprovesSEODemo…

HealthLibraryContentDescriptors(JSON)

Dynamicschema.orgEnGtyJSON-LDAPI

DynamicHealthLibrary

ContentDelivery

StructuredDataEditor

DynamicSEOOpGmizaGonuGlizingschema.orgenGGesdefinedinSchemaApp

Producer of award-winning health information, courseware and interactive tools for the pharmaceutical industry, hospitals, education institutions, consumer websites, and other healthcare organizations.

SchemaAppisaneasy-to-usesuiteofpowerful,simple,intelligentschema.org-markuptoolstohelpwebsitestalktosearchenginesfortoporganicsearchresults.➔  Mostcomprehensiveandspecializedtoolsinthemarket-allvocabularies➔  CapabiliGesthatscaleacrossanEnterprise-dynamiccontentopGmizaGon➔  BeFerBusinessIntelligencewithSemanGcAnalyGcs➔  WorkswithAnyWebPlaNormAreyoureadytotakecontrolofhowSearchEnginesReadyourcontent?

www.schemaapp.com@schemaapptool1855-44-HUNCH

SchemaAppWeEat,SleepandBreatheStructuredData-soyoucanstayaheadoftheSEOcurve

NUXEO PLATFORM

SOLUTION

Nuxeo’s Cloud-Native Content Management Platform enables organizations to manage complex digital content at massive scale. •  Enterprise Search: Intuitive, full-text search provides an enhanced

user experience at incredible scale

•  Advanced Workflows: Integrated workflow engine with graphical UI for complex workflows and processes

•  Digital Asset Processing: Bulk import, conversions, video transcoding, renditions, annotations, automated video storyboarding, thumbnails, and more

•  Integrations: REST API and CMIS. Native integrations with Adobe CC, Cloud File-Sharing Services, SFDC, Google Cloud Vision, and cloud infrastructures (AWS, Azure, etc.) and more

MEDIA & DIGITAL ASSET MANAGEMENT

CASE STUDY

I N D U S T R Y :

ADVERTISING

CHALLENGE

Worldwide leader in outdoor advertising (street furniture, transport advertising, and billboards)

•  Provide clients with dynamic advertising opportunities for increased exposure to target audiences

SOLUTION •  Core management and distribution platform for digital ads (images and videos) •  Collaborate, approve, and manage digital ad assets to be distributed •  Custom front-end and many integration points with other applications •  Transformed the business by offering dynamic ad placement based on client

defined variables

Example: Prior to digital signage, highway billboards were static. Now clients have the option to show their advertisements on highway billboards only during peek traffic hours vs other time slots.

CASE STUDY

I N D U S T R Y :

ADVERTISING

CHALLENGE

America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 70 million monthly viewers nationwide

•  Display video ads/offers for quick-service restaurants (QSRs), consumer goods, etc. available at that location

SOLUTION •  The Nuxeo Platform manages all GSTV digital video programming assets •  Videos can be dynamically selected based on location/weather using

Elasticsearch

Example: If the temperature at a gas station is below 50 degrees, show an ad for a hot cup of coffee, available inside the gas station

MELINDA CORMIER Sr. Director, Digital Marketing & Brand Strategy at Nuxeo

BRIAN O’CONNOR CTO at Universal Mind

For more information, please visit: nuxeo.com

THANK YOU