Accelerating Digital Transformation with Microsoft Business Applications

Pietro Panepinto

pietrop@Microsoft.com

Castellanza, 10 Dicembre2019

Microsoft Dynamics 365

Industries in TransitionIndustries in Transition

10x

Increase in worldwide

data usage by 2025

- IDC

82% of organizations will

invest in AI by 2020

-Deloitte

$1.29 trillionthe IoT market size by 2020

-IDC

Digital feedback loop

Digital feedback loop

Digital feedback loop

Microsoft cloud

Intelligent business applications

Productivity and collaboration

Open, flexible, enterprise-grade cloud computing platform

Microsoft 365

Microsoft Azure

Microsoft Dynamics 365

MODERN UNIFIED INTELLIGENT ADAPTABLE

Power platform

Power BI Flow PowerApps

Commerce

Service

Operations

Finance

Sales

Marketing

Talent

Microsoft Dynamics 365

Social

Mixed reality

Modular

Mobile

MODERN

Transformed

experiences across,

mobile, social, mixed

reality, and modular

applications

customers

products operations

employees

The pressures on retailers aregrowing

Customers desire unified experiences

across channels

Companies with

omnichannel customer

engagement strategies

retain approx. 89% of

their customers

Mobile is becoming a main purchasing tool

34% of shoppers

say that their mobile

phone will become

their main

purchasing tool

Customers are more informed about products

than employees

61% of retail store

managers believe that

shoppers are better

connected to product

information than

in-store associates

Online sales have overtaken brick and

mortar stores

Shoppers made 51%

of their purchases on

the web last year

Personalization is expected at all touch points

47% of digital

customers desire a

consistent

personalized shopping

experience from one

channel to the next

A new approach is required, onethat:

Strengthens strategic

planning and merchandising

Omnichannel analytics

Integrates supply

chain managementUnifies business

processes across channels

1 0 1 0 1 0 1

0

0 1 0 1 0 1 0 1 0 1

Stores1 0 1 0 1 0 1 0 0 1 0 1

0 1 1 0 1 0 1 0 1 0

0 1 0 0 W01eb0 0 1 0 0

0 1 0 0 M0o1b0ile0 0 1 0 0

SocialCall

Center

Employee App

My tasks

Inventory

Welcome Orders

Simplifies daily

store operations

Fosters brand loyalty with

omni-channel customer experiences

Tap to viewproducts

Empowers employees to

provide outstanding service

$

0 1 0 1 0 1 0 1

1 0 1 0 0 0 1 0

11

0

0

1010

0

0

1

1

0

0

0

1

1

0

0

1

1

0

0

0

1

0

0

1

1

0

0

0

1

1

0

0

0

0

1

0

0

1

0

1

0

11

SocialStores

1

0Mobile

1

0

0KioskCat0alogWeb

CallCent1er

Unify business processes across channels

Deliver a modern customer journey

ORDER PICKUP

Simplify daily

store operations

Empower employees to provide

outstanding service

Employee App

Recommend

CUSTOMER

HISTORY

$

Blue

Green

White

20% OFF

NEW!

INTERACTIVE

KIOSK

Foster brand loyalty

with omni-channel

customer experiences

Retail App

In-stock

PICK UPIN STORE WISH LIST

CHAT

Strengthen strategic planning andmerchandising

Sales by channel

Pricing

Attributes

Assortments

Integrate supply chain management

Speaker Name

@Fabrikam Love the

spring collection!

Foster brand loyalty with omni-channel customer experiences

Deliver frictionless experiences across physical and digital channels

Improve customer satisfaction withseamless cross-channel transactions

Increase conversion rateswith personalized engagement

PICK UP

Conversion Rates

PICK UP IN STORE

In-stock

Tops Skirts

Jeans Shoes

Empower employees to provide outstanding service

Access information anywhere and expedite checkouts with mobile POS

Strengthen clienteling by accessingcustomer history within POS devices

Cross-sell and upsell based onintelligent product recommendations

Wish list

CUSTOMERHISTORY

Recommend

Simplify daily store operations

Easily manage shifts, reports,inventory and more in a single app

Boost employee productivity with role-tailored layouts

Promote collaboration witheasy-to-use mobile and social tools

Schedule

Payroll

Orders

Welcome

Sales

Associate

My tasks

InventorySkype

Skype

Strengthen strategic planning and merchandising

Optimize strategy and cost

with cross-channel analytics

Ensure the right products appear

at the right stores at the right time

Maximize profitability by predicting

optimal pricing and promotions

Sales by region

Pricing

Attributes

Assortments

Sales by channel

Demand

increasing

Requiresrestocking

Integrate supply chain management

Build a more cost-effective,collaborative supply chain

Deliver the stock customers want, when they want it

Effortlessly maintain optimalinventory levels

Unify business processes acrosschannels

Easily standardize product andpricing information across channels

Gain a holistic understanding of customer activity across channels

Increase marketing ROI by directlycomparing sales across channels

0

1 0 0

1

0

1

01 0 1

0

1 0 1 0 1 0

0

0 1

0 1 0

1 0 101

0 1 0 0

0 1

1 00

1 0 0

1 0 1

0 0 001 Social

WebStores

1 0 1 0 1

Mobile

1Ca0ll0

1 C0en0ter1 0 0

KioskCatalog

Pricing

Attributes

Assortments

Sales by channel Customer Profile

Microsoft Dynamics 365 Enterpriseedition

remove barriers,

unleash organizations

Microsoft Dynamics 365

Q&A

© Copyright Microsoft Corporation. All rights reserved.

GRAZIE!