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    The Energy Industry:Tapping into SAP-based solutions

    for high performance

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    In a multi-polar world, one

    in which the centers of business

    are not just in the developed

    economiesenergy companies can

    be virtually anywhere. In this world,companies need to operate with

    multiple centers of expertise,

    innovation and management, and

    manage workforces that are becoming

    more dispersed and mobile. In

    markets around the world, a variety

    of playersincluding international

    oil companies (IOCs) and increasingly

    competitive national oil companies

    (NOCs)compete head-to-head for

    resources, customers and talent.

    In this high-demand, multi-polar

    environment, energy companies

    need to meet a variety of local

    needs and, at the same time,

    manage from a global perspective

    to drive efficiency and speed and

    focus the organization on the right

    opportunities and challenges. This

    reality has made enterprise systems

    a key enabler of success in the

    industry. Indeed, research from

    Accentures Institute for High

    Performance Business, including

    input from more than 450 executives,has found that enterprise systems

    can lead to better financial

    performance, improving an

    organizations ability to integrate

    and optimize business processes,

    as well as analyze for business

    advantage. But implementing

    these systems is not always easy.

    Enterprise systems involve

    sophisticated and powerful

    technology that requires companies

    to have in-depth understanding

    and strong implementation

    capabilities to enable them to

    take full advantage of their

    investment and their efforts to

    build high-performance businesses.

    Energy companies strive for highperformance in an increasinglymulti-polar world.

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    Why choose Accenture for your SAP energy needs?

    Co-developed IS-Oil industry solution (now part of the SAP for Oil& Gas solution portfolio) with SAP

    Awarded 22 Pinnacle Awards by SAP, more than any other systemsintegrator

    Accenture has an SAP partner center, the Accenture InnovationCenter for SAP NetWeaver, at SAPs development headquartersin Walldorf, Germany, dedicated to developing and deliveringnext-generation SAP solutions

    Over 34,000 SAP-skilled professionals delivering more than 1,500SAP projects each year, with more than 700 people with strongenergy industry know-how

    The Accenture Center of Excellence for Energy in Bangalore, partof our Global Delivery Network, comprises more than 13,700 staffdelivering proven results. For example, we reduced a global IOC's

    baseline IT support costs (related to SAP applications) by almost50 percent

    Certified by SAP to provide hosted application managementservices, including infrastructure and application outsourcing

    Tools to ensure a reliable and consistent SAP implementation,including Accenture Delivery Suite used for SAP solutions,Accenture Advanced Enterprise Solution, Accenture SAP ChangeManagement Accelerator used for SAP solutions, and Accenturesbusiness process initiative

    Regularly research how organizations make the most of theirenterprise system investments

    Value to our customers

    Deep and long relationship with SAP in the energy industry

    Recognized for quality solutions and services to customers

    Allows clients early access to new products

    Depth of knowledge and skills

    Global scale and cross-project learnings

    Services extend throughout the project lifecycle

    Packaged knowledge helps jump-start projects while alsoincreasing predictability and implementation quality

    Constantly sharpening our approach to implementing SAPsolutions based on real-life customer experiences

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    We focus on reducing total project

    costs and system complexity,

    leveraging standard processes and

    reducing implementation time frames.

    But while we help energy companiesuse SAP software to drive operational

    efficiencies, we also know that increas-

    ingly SAP-based solutions are the basis

    for building distinctive capability, the

    essence of competitive advantage.

    To help energy companies make

    effective use of SAP solutions,

    we combine our extensive industry

    knowledge with our deep SAP

    skills and experience. Accenture is a

    leading implementer of SAP software,with more than 34,000 SAP-skilled

    professionals delivering some

    1,500 SAP projects each year,

    ranging from straightforward techni-

    cal implementations to enterprisewide

    transformational change initiatives.

    Along the way, we have developed

    a track record of helping energy

    companies implement SAP solutions.

    In addition, Accenture and SAP have

    a 30-year history of working together

    across multiple industries, functional

    areas and technology advancements.

    For example, we teamed with SAP to

    co-develop the SAP IS-Oil industry

    solution (now part of the SAP forOil & Gas solution portfolio) in the

    1990s and the depth of our relation-

    ship since then is reflected in the fact

    that Accenture has been successful

    in achieving 22 SAP Pinnacle Awards,

    more than any other systems integra-

    tor. These awards are given to SAP

    partners that provide quality solutions

    and services to joint customers.

    Simplifying the move to SAP

    Accenture has strongexpertise in all of theSAP solutions. Theyhave strong projectleadership skills, andthey bring a very goodlong-term commitmentto the efforts withinSAP.Relationship manager,international oil and

    gas company

    Accenture has 20 years of experience collaboratingwith energy companies to implement SAP-basedsolutions efficiently and effectively using proven

    methods.

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    Enterprise Systems Find the

    High-Performance Spotlight.

    About three-quarters of surveyed

    companies report greater-than-

    expected revenue after implementing

    enterprise systems. That financial

    success depends on factors such as

    effective planning and prioritization

    of enterprise system initiatives, the

    ability to manage enterprise systemsas an ongoing program and a

    willingness to approach systems

    from a long-term perspective.

    Using Enterprise Systems to

    Gain Uncommon Competitive

    Advantage.

    Top-performing companies realize

    significantly more value from their

    enterprise systems than do their

    less successful counterparts. High

    performers routinely emphasize

    three primary activities in their

    approach to enterprise systems:integrating the organization,

    optimizing business processes

    and analyzing system data to

    improve decision making.

    New Growth from

    Enterprise Systems: Achieving

    High Performance through

    Distinctive Capabilities.

    Leading companies are

    leveraging enterprise systems

    to develop distinctive capabilities

    one of the three building blocks

    of the high-performance business.

    Key factors in doing so include

    tailoring systems, implementing

    industry-specific solutions and

    taking advantage of flexible

    service-oriented architectures.

    Understanding enterprise systems

    Accenture conducts research into variousaspects of using enterprise systems to drivehigh performance. A sampling of this research

    includes:

    The energy industry is constantly

    evolving, so we invest in keeping

    our people, tools and thinking on

    the leading edge. As part of that

    effort, we maintain the AccentureInnovation Center for SAP

    NetWeaver at SAPs development

    headquarters in Walldorf, Germany.

    The center in Walldorf is dedicated

    to developing and delivering next-

    generation SAP-based solutions; it

    helps us sustain our lead in solution

    development on the SAP NetWeaver

    technology platform and lets us

    provide our clients with early access

    to new products. At the same time,

    we regularly conduct research on how

    organizations can make the most of

    their enterprise system investments,

    which helps us constantly sharpen

    our approaches to implementing

    SAP (see Understanding Enterprise

    Systems, above).

    With this range of resources,

    experience and knowledge, we

    help energy companies implement

    new SAP solutions or upgrade

    existing SAP software systemsquickly and cost-effectively. We

    help them take advantage of

    SAPs extensive out-of-the-box

    functionality and keep customization

    focused on the most critical and

    differentiating areas. And we help

    them implement SAP solutions that

    will support the efficiency, speed

    and flexibility needed to compete

    in a multi-polar world.

    Ive worked withAccenture off andon over many yearsstarting in the early80s, and I think itsas true today as itwas then that itsthe consistency ofquality of staff thatwe get thats thebiggest differentiator."Industry Executive,

    multinational energy

    company

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    I believe Accenture isa differentiated systemsintegration firm fromthe standpoint that theresources, capabilities,delivery and flexibilityare excellent. Accentureis always there tohelp us, whateverour needs are.Information Director,

    international oil and

    gas major

    Once SAP software systems are

    in place, we can also help energy

    companies manage them over time.

    We are an SAP-certified provider

    of hosted application managementservices, including infrastructure

    outsourcing and application

    outsourcing. Our SAP application

    outsourcing services are designed

    to be flexible and cost-competitive,

    and to help organizations increase

    productivity, reduce total cost of

    ownership, and improve service

    execution and reliability.

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    oil rig

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    Accentures business process

    initiative, which focuses on

    leading industry processes and

    operational excellence and offers

    a comprehensive operating modelfor the energy industry that spans

    all segments. This model includes

    energy-specific business processes,

    process flowcharts, key performance

    indicator frameworks and capability

    assessment models.

    Accenture Delivery Suite,

    which provides a standard approach

    to delivering a reliable and consistent

    SAP implementation for any business

    function. In essence, this suite

    provides packaged knowledge in

    the form of job aids, tools and

    templates. These help us jump-start

    projects and provide a solid frame-

    work that is used by professionals

    in our global network to support

    collaboration, consistency and

    quality in SAP implementations.

    Accenture Advanced Enterprise

    Solution, a preconfigured SAPsolution that uses leading practices,building blocks and implementation

    accelerators supported by SAP toprovide flexible, predictable, high-quality implementations. Across anumber of initiatives, our AccentureAdvanced Enterprise Solution hasreduced implementation time by asmuch as 50 percent for a variety ofcompanies. Accenture developed thissolution for the chemicals, metalsand mining industries, and we arecurrently adapting it to the energyindustry.

    Accenture Change ManagementAccelerator, a collection of provenchange management assets forSAP solutions. Change managementefforts aid organizations in embracingthe SAP solution by helping peoplesucceed with new systems, processesand roles. The accelerator encom-passes approaches, tools and practicesthat can be quickly tailored to aspecific companys situation, andthat address the full project lifecycle of an SAP implementation.

    An extensive SAP toolkit

    As we work with oil and gas clients, we bring anumber of unique strengths to help them withtheir SAP initiatives. These include:

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    A track record of results

    Over the years, Accenture has collaborated withmultiple energy companies to successfully bringSAP software into the organization and use it

    to drive solid business results. For example, wehave helped:

    A global IOCs North American

    downstream business to use SAP

    software in the harmonization of

    processes after two major mergers.

    We designed and built processes forthe combined retail, fuels, aviation,

    trading and marketing businesses, and

    are now running the systems under a

    10-year contract for the applications

    management outsourcing of the com-

    panys SAP support and maintenance.

    With harmonized business processes

    supported by a stable SAP software

    environment, the downstream work-

    force has increased its productiv-

    ity and been empowered to focus

    on service. Through the use of the

    Accenture Delivery Network, the

    company has seen a 45 percent

    reduction in baseline IT support

    costs related to its SAP application

    support.

    An integrated Asian NOC imple-

    mented SAP software to link the

    back offices of dozens of former

    branches and subsidiaries. We

    helped implement the solution atnearly 80 facilities and reengineered

    many of the organization's processes

    and operations to embrace the

    systems global best practices.

    As a result, the companys day-

    to-day operations have improved,

    driving down costs and delivering

    benefits to the companys bottom

    line. Management also has benefited

    from improved communication and,

    for the first time, has an integrated

    view of operations that supports

    informed, rapid decision making.

    The upstream business of a

    supermajor oil and gas company

    to simplify and standardize its

    processes and replace a variety of

    custom and stand-alone systemswith a single global SAP software

    platform. This consolidation effort

    eliminated more than 100 legacy

    systems, and gave thousands of users

    worldwide a common system that

    supports everything from finance

    to plant maintenance, logistics, pro-

    curement and business intelligence

    processes. The system is enabling

    the company to improve operational

    performance and increase efficiency

    through the sharing of best

    practices, standardization of business

    processes, and greater transparency

    and comparability of information

    across the organization.

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    An Asian NOC with oil and gas

    interests in several countries

    to implement SAP software to

    support plant-maintenance

    operations and provide personnelwith integrated information via the

    SAP NetWeaver Portal component.

    Service-oriented architecture has

    been implemented to integrate the

    plant-maintenance solution seam-

    lessly with the companys SAP ERP

    application, SAP NetWeaver Portal

    and non-SAP applications. The

    effort has helped improve plant-

    maintenance performance, with

    increased workforce productivity,

    better visibility into the maintenance

    process, reduced training costs

    and the enabling of real-time

    collaboration between operations

    and maintenance teams.

    For energy companies today, SAP

    software is a vital tool in the race

    to compete. By bringing our extensive

    SAP experience and industry

    knowledge to bear, we help energy

    companies use that tool effectively

    to target business goals, take

    advantage of the opportunities

    presented by a multi-polar world

    and achieve high performance.

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    Contact us

    To learn more about how Accenture

    helps energy companies leverage SAP

    software to become high-performance

    businesses, visit us at www.accenture.

    com or call us at +1 312 737 7909,

    or toll-free in the United States and

    Canada at +1 888 688 7909.

    Copyright 2011 Accenture

    All rights reserved.

    Accenture, its logo, and

    High Performance Deliveredare trademarks of Accenture.

    About AccentureAccenture is a global management

    consulting, technology services

    and outsourcing company, with

    approximately 236,000 people serving

    clients in more than 120 countries.

    Combining unparalleled experience,

    comprehensive capabilities across all

    industries and business functions,and extensive research on the worlds

    most successful companies, Accenture

    collaborates with clients to help them

    become high-performance businesses

    and governments. The company

    generated net revenues of US$25.5

    billion for the fiscal year ended Aug.

    31, 2011. Its home page is www.

    accenture.com.

    11-1857/MOD-102