access retail group 2015 presentation

Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574

Bringing Brands and Consumers Together


What We Do

Retail Research Temporary Displays Permanent Displays Retail Environments Retail Technology

Access Retail Group provides a complete service for creating excitement around your brands at retail.

Whether you require a display solution, an augmented reality campaign, need to know more

information about your customer or want to drive them to the stores for purchase, we can deliver!

WHAT WE DO


THE PILLARS OF THE PROCESS

Developing successful Retail Solutions demands clear communication and teamwork. Every member of your project team at ARG works hand-in-hand with each other to ensure every detail is addressed and no stone is left

unturned when it comes to breakthrough ideas, creative engineering, pencil-sharp numbers and solid production. Our process is constantly moving in careful rhythm with your needs.

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RESEARCH & ANALYSIS

DESIGN & ENGINEERING

ESTIMATE

PROTOTYPE & TEST

PRODUCTION & DELIVERY


RESEARCH & ANALYSIS

As great as our designers are, they can’t

begin great ideas until they completely

understand the landscape at retail - Who

is your customer? - Who is your

competition - What are they doing?

An understanding of what is currently

happening is integral to the process of

developing solutions that will increase

your sales and customer mindshare. At

ARG, we don’t put pencil to paper until

we have done our homework.



ARG designers know the art of creating eye-catching, retail solutions

that are sure to draw immediate attention to your product. It’s

important that your products are showcased both attractively and

effectively and we know exactly how to achieve this balance. We

design based on your creative brief or you can simply tell us what

your challenges are and we’ll develop the solution from there – with

our homework complete of course!

We start with sketches, flushing out the ideas and making sure they

meet all criteria – whether a display or online-driven concept. From

there, we move into colour-computer renderings for your

review. Once we have finalized the chosen concept with your input,

we move to engineering.



When it comes to structural challenges,

our Engineers are the best. They work

closely with our designers in the

development of concepts, guiding their

ideas in a direction that will allow the

concepts to be cost-effectively

produced yet durable enough to

withstand the beating displays can take

at retail. SolidWorks and AutoCad are

where we work out the final, measured

details.


ESTIMATE

With solid engineering drawings for your

display or complete story boards for your

online program, whatever the solution

may be, our estimating team (and often

the engineering team itself) goes to work

sourcing the best prices on raw materials,

supplies and processes so we can make

your POP displays. We have tough

negotiators on our team and this savings

is ultimately turned over to you, our

client.


PROTOTYPE & TEST

If your solution is a display, we don’t expect you to interpret

our drawings into a 3-dimensional vision – that’s our

job! While we appreciate you relying on our expertise, we DO

want you to be able to touch and feel a sample of what your

roll-out would produce! Building one unit often reveals details

that could never be seen on paper – and perhaps you want to

make last minute changes! A prototype allows us to make

those refinements and give you a solid level of confidence in

your investment. And as for an online program? – We’re going

to test it together before going live because once it’s out there,

its viral nature moves quickly.



Whatever type of display or solution you may

require, Access Retail Group is equipped with

awesome Production and Project Management

teams – a winning combination. Our teams

oversee the production of your program

through to finished product and follow through

even after launch to ensure you are happy with

the success of your investment.



ARG ensures timely and cost-effective delivery, regardless

of how big your project is or how complicated the

delivery requirement may be. An integral part of our

turn-key retail solution is the delivery process. All

deliveries are prepared and shipped out under complete

security. In order to ensure a smooth operation, the

project management team assesses your delivery needs

and puts together the most effective plan possible to

fulfill them. If required, we also offer a complete

warehousing service North America-wide with secure

space available.


What We Do

Retail Research Temporary Displays Permanent Displays Retail Environments Retail Technology

Access Retail Group provides a complete service for creating excitement around your brands at retail.

Whether you require a display solution, an augmented reality campaign, need to know more

information about your customer or want to drive them to the stores for purchase, we can deliver!

WHAT WE DO

WHO WE ARE


A Fresh ApproachWe focus on the WHY of behaviour, allowing us to understand customer perceptions, needs and wants in all parts of their lives and for all types of businesses. We are with your customers as they experience your business.

Beyond CustomersWe look at people and understand them as human beings, not just customers. We employ the latest technologies to allow us to chronicle their experiences and understand them in their natural patterns as they explore your products and spaces.

Holistic StoriesWe believe that research needs to provide far more than just data; it must provide access into the truest understanding of customer behaviour and lead to actionable insights.

A New Research Experience that is more accurate, more targeted and just simply, better.We are experiential storytellers. We gather insights from multiple sources and build them into holistic

narratives and experience maps that provide unprecedented understanding of the ways customers interact with your business, today and in the future.

THE RESEARCH

Return


It’s all about creating a “BUZZ” around your brand.

TEMPORARY DISPLAYS

• All about bringing excitement to your brand at the point of sale for a short period of time

• Always a secondary display of your product supporting a themed promotion, seasonal

event or product launch

• Effective design ensures we get the right brand communication message in front of the

consumer

• We work closely with your agency to protect your investment creating your brand

• Structure is critical! Our corrugate engineers are structural engineers first

• We work with live product whenever possible to ensure the display is structurally sound

• We work in all corrugate stock ranging from A flute through to triple wall.

• Printing processes provided are flexo, silk screen, rod coating and digital.

• Co-packing and fulfillment services are available for a complete one-stop service.


Temporary Displays

Return


It’s all about putting your products in the hands of customers first.

PERMANENT DISPLAYS

• We make your product bust through the clutter and competition at retail and

stand out to customers

• A long-term display is one that has symmetry with your ad campaign and tells

the story of your brand off-shelf effectively

• A well-engineered display is one that stands up to the beating at retail and

deters other brands from being merchandised in your space

• We work in all materials and processes so that we can focus on your solutions


Counter Displays


Sidewinders


Floor Displays


Store Fixtures


Store Fixtures

Return


Creating an experience and activating your brand in bricks and mortar

RETAIL ENVIRONMENTS

To understand how to motivate the consumer in a retail environment we must first understand the science of

shopping. How customers move, how long they stay in your environment, where there focus is – this is all just

the beginning of the information we acquire before developing concepts.

It is equally important to create a concept that inspires the

consumer but also creating a realistic, scalable concept.

Most store layouts are different from one another which

demands customization of fixtures in many cases – this can

be quite costly if the thinking up-front is not invested.

ARG experts can take your idea all the way through to a

built, installed and running 3-D bricks and mortar store,

making the process an exciting experience for you


Retail Environments


Retail Environments

Return


Merging digital technology with the in-store experience

RETAIL TECHNOLOGY

Services Augmented Reality Digital marketing campaigns for the in-store experience New product launches

o On site promotion/events

o Online promotion of production launches and

promotional events

Digital marketing creative services

o Digital displays

o Landing pages & websites

o Social media properties

o Digital ad units

Online Media Buys

o Interactive, Video, & Static Desktop Display Ads

o Interactive, Video, & Static Mobile Ads

o Social Media / Search / Email

Data collection & analysis (Consumers, market, brand awareness)

Digital marketing campaign services

o Managed social media services

o SEO & SEM services

o Email collection, list management, and advertising services


Augmented Reality

Mobile Augmented Reality (AR) is what we see when we look through the camera of amobile device -- smart phones, tablets and smart glasses -- and find digital contentinserted into the real world. Most often, this digital content consists of text-basedinformation, product reviews, navigational directions and links to websites. We takeMobile AR a step further at ARG too, providing consumers with immersive andinteractive storytelling experiences with 3D characters in order to help brands achievegreater customer engagement and retention.


Digital Marketing Campaigns

THE CHALLENGELet’s Get Social

With the launch of a new social media presence for the Black Friday News Today

website, we needed to build a social strategy to quickly build up our clients fans

on their Facebook page.

THE SOLUTIONLiking Social ContestsIt is well-known that running social contests are an effective way to build likes without spending a large amount of your marketing budget. We built a custom Facebook application that was used as our contest entry point. Entrants had to Like our page and fill out the designated fields in order to enter the sweepstakes. By using the custom app, we were able to capture both Likes for our page and email addresses to use in further marketing.

Return


ARG does more than the competition to provide our customers the competitive advantage

WHO WE ARE

• Strong Account Service One phone call = team support

• Quality-Driven No compromises are made in materials, processes or details

• Experienced Collectively, over 100 years under one roof in the development of creative brand solutions

• Value Engineer All designs are driven down in cost while ensuring production quality and manufacturing efficiency

• Lean Producer We take advantage of available green technologies where appropriate


OUR CLIENTS


CONTACT US

GET IN TOUCH

Steve Danford: VP Business DevelopmentTel: 416.523.1108

Email: [email protected] Granton Drive, Unit #1, Richmond Hill, Ontario L4B 2N5

www.accessretailgroup.com

access retail group 2015 presentation

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