the bernard group retail presentation

OUR STORY14 Year Old Visual Merchandising Company

Store Graphics

Fixtures & Merchandisers

The Unusual

The Bernard Group is a visual merchandising

company serving retailers for the past 14 years.

We can print any type of store graphic. We

concept, design & fabricate fixture solutions

for our clients merchandising needs. We

solve complex problems exceptionally well.

WHAT MAKES US DIFFERENT?

• Speed and Quality

• Domestic and International Production

• Appetite for Difficult Challenges

HOW DO WE DO IT?

• Talent

• Creative Staffing

• Technology

STORE GRAPHICS

We turn complicated projects exceptionally fast with amazing print quality. That has been paramount to our success. If you polled our client base and asked what makes The Bernard Group different, we believe you’d hear the same thing repeated...that we’re exceptional at managing complex details and are amazingly fast in our turn times.

6 FT. TALL, 10 FT. DIAMETER

BACKLIT FIXTUREON A 2 FT. BASE WITH

A 4 FT. GRAPHIC

40”x18”x18”PAINTED MDF DISPLAY

WITH CUT VINYL LETTERS & TEAR DROP CUTOUT FOR BACKLIT EFFECT.

GOLD METALLIC PAINTED TOP

2” THICK PAINTED MDF DIMENSIONAL LETTERS

STORE GRAPHICS

STORE GRAPHICS

CASE STUDYSTORE GRAPHICS

CHALLENGEProduce nationwide rollout of window displays and graphics to promote the Sony Style Make-Believe campaign. All printing required critical color management over multiple substrates and materials. All elements to be produced, delivered and installed within 10 days of receipt of art files.

SOLUTIONThe Bernard Group graphic/display package included multiple sized acrylic pedestals, window clings & wraps, cut vinyl and all in-store signage. UV Hexachrome color presses were used to achieve perfect color consistency over multiple substrates. Pedestals were produced using 1/4” white acrylic, mitered corners, LED lighting and clear 1” acrylic tops

printed to match colors of campaign.

0% shipping damage.

PROJECT ATTRIBUTES

• BRAND MESSAGING

• MARKETING


CHALLENGEClinique was looking to gain retail floor space for a new product launch within Macy’s. The design needed to accommodate multiple versions of their existing fixtures.

SOLUTIONThe Bernard Group designed a sign kit consisting of direct print graphics on expanded PVC with custom metal attachment clips. White acrylic risers were designed to hold clear acrylic product testers and sign holders. All parts were

designed to be easily installed at store level.

PROJECT ATTRIBUTES

• MERCHANDISING

• BRAND MESSAGING

• MARKETING


CHALLENGEDesign a cost effective solution to display featured products for “Back To School” promotional window display. The elements needed to be modular, ship flat and be easy to assemble at store level. Complete sign kit needed to ship to 400 stores within 10 days.

SOLUTIONThe Bernard Group designed a modular system to hang from an 8 ft. vinyl window banner. The featured product boards not only provided the message but also served as merchandising displays. All component parts were designed to be double-sided. Printed corrugated boxes completed the

window display.

PROJECT ATTRIBUTES

• MERCHANDISING

• BRAND MESSAGING

• MARKETING


CHALLENGECreate a dramatic window display feature to draw customers into the stores to test and purchase new products.

SOLUTIONTo achieve the requested dramatic effect, The Bernard Group creative team designed and developed a 2-sided window graphic printed on 48”x96” sheets of acrylic mirror, double sided. The mirrors were cut into 12” strips with angled ends, and hung at different depths to add interesting dimension to the beautiful and engaging image.

PROJECT ATTRIBUTES

• BRAND MESSAGING

• MARKETING


CHALLENGECreate large, colorful outdoor signage for garden department to enhance the space and identify the categories. Materials used must be able to with-stand the elements. Look and feel must represent the upscale, retro brand.

SOLUTIONThe Bernard Group produced large scale, weather resistant banners using original, retro artwork created by an OSH executive. Fabric banners that hung from posts were created from a lightweight material that moved gently in the wind. Large vegetable identification signs were printed on corrugated plastic and die cut, staked directly in the plants for durability and ease of use.

PROJECT ATTRIBUTES

• BRAND MESSAGING

• MARKETING

FIXTURES & MERCHANDISERS

Fixtures & Merchandisers are a very big part of the benefit that we offer our clients. What makes us different than many other fabricators is our ability to concept, design, engineer and fabricate fixtures both domestically and overseas.

19”x17”x3’DIMENSIONAL LOGO

MADE FROM MDFPAINTED GLOSS BLACK

VINYLWINDOWGRAPHIC

44”x24”x22” TRUNKWITH PAINTED MDF

SHELF INSERTS

TRUNK WAS ORIGINALLY DESIGNED FOR STYLIST DEMONSTRATIONS AND

IS NOW BEING USED IN SALONS AS A KEY

VISUAL STATEMENT AND MERCHANDISER

24”x24” TRUNK WITHB&b VINYL GRAPHIC

AND CASTERS


CASE STUDYFIXTURES & MERCHANDISERS

CHALLENGEBring new life to an existing selling space by modifying the existing fixtures.

SOLUTIONThe Bernard Group repurposed existingfixtures by adding matte black acrylic shelf covers, back panels, headers, drawer fronts and top covers. We also developed acrylic vitrines , dimensional lettering and branded the drawer fronts to create additional interest. The success of the launch allows us to continue to modify existing selling spaces for this

client.

PROJECT ATTRIBUTES

• MERCHANDISING

• SPACE MANAGEMENT

• BRAND MESSAGING

• MARKETING

• PRODUCT LIFECYCLE


CHALLENGEAdvance Auto was looking for a fixture to highlight products without the display being overpowering and intrusive. The graphics needed to be independently interchangeable, with overall easy set up. Budget was very rigid and limited.

SOLUTIONThe Bernard Group designed a fixture with sleek, curved lines and minimized the framework to keep the attention on the product. Magnetic graphics provided quick and easy flexibility for messaging. The graphics were rolled into small packages to reduce shipping costs. The Bernard Group’s overseas supplier was able to manufacture and air freight the displays, beating their budget expectations by saving $100 per unit

over the competition.

PROJECT ATTRIBUTES

• MERCHANDISING


• BRAND MESSAGING

• MARKETING


R20.00

0.25

0.28

2.00

0.06

AA

BB

0.13

25.7

6

19.50

4.00

1.50

0.50

12.00

SECTION A-A

Ovalized tube

2.00

0.25

0.75

0.58

39°

SECTION B-B

Weld inside


CHALLENGECreate a display that captures the essence of this unique brand. Display needed to stand out in the crowd, while meeting low budget requirements of a young company.

SOLUTIONThe Bernard Group designed a display that emulated fruit crates used to package and ship coconuts (a primary ingredient in the Vita CoCo product). Natural wood was used, which is authentic and environmentally friendly. Using a simple design and efficient construction methods, all budgets were

met.

PROJECT ATTRIBUTES

• MERCHANDISING


• BRAND MESSAGING

• MARKETING


19.0"

.5” Plywood Shelf

4 color printed headeron 1mm styrenebacked up with1/4” thick luan

1.5” x .75”shelf support

8.187"

12.50"

49.89"

2.25"

0.50"2.25"

2.25"

13.5"

Logo and text screeneddark brownPMS 4625

Rough sawn wood slats

1.5” x 1.5”

Adjustable Levelers (4)

THE UNUSUALThe unusual is something that has become part of our make up here. It’s sort of what we call our “MacGyver” department.

The unusual essentially means that we’re willing to problem solve through unique projects that most aren’t willing to tackle.

6 FT. DIMENSIONALHANGING STARS

DIE CUT FROMFOILED CARD STOCK

THE UNUSUAL

THE UNUSUAL


CHALLENGEAs a Valentines promotion, Sephora wanted to feature their products in a giant candy box, in the window. The display needed to be produced in several sizes to accommodate multiple sized store widows. A practical and creative solution for knock down shipping was also needed. Most importantly, the display needed to have easy, user friendly installation, to be assembled by store employees.

SOLUTIONThe Bernard Group developed and built a full structure that broke down into shippable pieces. Ribbed corrugated material was die cut to create paper cups. Product icons were printed on styrene and mounted on stand-offs inside the cups to create a 3D effect. Full color instructions were provided for easy

assembly.

PROJECT ATTRIBUTES

• MERCHANDISING

• BRAND MESSAGING

• MARKETING

CASE STUDYTHE UNUSUAL

CHALLENGE

Develop a versatile graphic element

using sequined paper that Macy’s

thought would be perfect for the image

they wished to portray. The sign needed

to be both single and double sided so it

could be used in the Junior Department,

aisles, as well a window display.

SOLUTION

Using expanded PVC, Styrene, acrylic,

along with the sequined paper, we

designed the image to be both single

and double sided.

PROJECT ATTRIBUTES

• MERCHANDISING

• BRAND MESSAGING

• MARKETING

CASE STUDYTHE UNUSUAL

CHALLENGE

Design and Develop a large scale

sculptural element to enhance

awareness for the Breast Cancer

Foundation

SOLUTION

The Bernard Group fixture design team

engineered a 10‘x12’ metal sculpture

that could be safely transported and

installed at various campaign sites.

We not only met budget and time line

requirements, the elements we created

were a huge success for the campaign.

PROJECT ATTRIBUTES


• BRAND MESSAGING

• MARKETING

102 JOHNATHAN BLVD. N.

CHASKA, MN 55318

P 952.934.1900 F 952.227.1009

www.thebernardgroup.com

the bernard group retail presentation

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