aci-na media kit
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M E D I A P L A N N E R 2 0 0 8Centerlines
AIRPORTS COUNCIL INTERNATIONAL
T H E V O I C E O F A I R P O R T S
For more information, contact:Shane Holt, Publication DirectorToll-free: (800) 369-6220, ext. [email protected]
2 Airports Council International-North America
ACI-NA members represent 95% of
airports in North America and turn to the
association as the "Voice of Airports" for the
latest industry facts and legislatvie issues
and to promote cooperation among all
elements of the civil aviation industry.
3ACI-NA.org
Airports Council International-North America (ACI-NA) is the largest of the five worldwide
regions of Airports Council International and strives to provide members with the tools
they need to better serve this continually growing industry.
ACI-NA presents the unique views and recommendations of airport management to
federal, state, provincial and local governments, industry leaders and the general public.
ACI-NA, as the “Voice of Airports,”Promotes cooperation with all elements of the commercial civil aviation industry
Exchanges ideas, information and experiences on common airport issues
Identifies, interprets and disseminates information to its members on current industry trends and practices
Creates forums of common interest, builds professional relationships, and interprets key airport policy and business issues to the ACI-NA membership
The mission of ACI-NA is to advocate policies and provide services that strengthen the
ability of air carrier airports to serve their passengers, customers, and communities. As
ACI-NA Airport members are the CEOs who operate airports and who determine policy
direction for their respective organizations, the vision of ACI-NA is to be the recognized
and authoritative voice of air carrier airports.
ACI-NA is backed by the strength of more than 180 airports and 400 aviation-related
businesses that comprise the association. In addition, associate members provide an
outlet for companies to exchange ideas with airport operators.
who
we
are
4 Airports Council International-North America
The new Centerlines will feature
greater emphasis on legislative and
regulatory policy; highlight airport
customer service programs; provide
tips on managing the business
side of an airport; case studies of
successful air service recruiting
efforts; as well as continued
extensive coverage of security,
safety and environmental issues.
In a recent Federal Aviation Administration analysis,
forecasters predict air traffic will increase by the
equivalent of two major hub airports each year
through 2020. As air traffic numbers increase,
so will the need for more employees and better
products and services – creating an opportunity
for your business to extend a message to a growing
audience. Centerlines quarterly magazine ensures
your message reaches CEO/SVP level directors, senior
airport executives and airport concession managers.
Use Centerlines quarterly magazine as a marketing
tool for your business and gain access to members
representing 95% of the airports in North America.
Centerlines
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read
ersh
ipAirport Distribution
28%CEO/SVP level directors and other senior airport executives
in passenger and cargo terminal management
Airport concession managers16%
Airport IT managers6%
Airfield operations, security and safety managers5%
Government Agencies
10%TSA
DOT & FAA5%
Airline Distribution
CEO/SVP level directors and other senior airline executives
Route planners4%
Airline construction and terminal managers10%
5%
Associate Members
Associate member
Others; institutions and relevent trade associations
1%10%
95% of the airports
in North America are
ACI-NA members.
38.9% are large airports
21.4% are medium airports
18.1% are small airports
12.1% are Canadian airports
9.3% are non-hub
Of the 95%:
6 Airports Council International-North America
Bonus Distribution*
Spring 2008 (ACI-Q0108)Ship date: February 28, 2008
ACI-NA/AAAE Spring Washington ConferenceMarch 13–14, 2008
Renaissance Washington, Washington, D.C.
Air Cargo SymposiumMarch 26–27, 2008
Crowne Plaza Redondo Beach, Los Angeles, CA
Public Safety and Security Spring ConferenceApril dates and location to be announced
Media Relations SeminarApril 3-4, 2008
Hyatt Regency DFW, Dallas, TX
Legal Issues Spring ConferenceApril dates to be announced
Fort Lauderdale, FL
Airport Economics and Finance ConferenceApril 28-30, 2008**
Location to be announced
Business Information Technologies ConferenceApril 28-30, 2008**
Location to be announced
Environment and Operations and Technical ConferenceMay 4–7, 2008
The Ritz-Carlton Denver, Denver, CO
Summer 2008 (ACI-Q0208)Ship date: May 29, 2008
Commissioners Annual ConferenceJune dates and location to be announced
AAAE Conference and ExpositionJune 8–11, 2008
New Orleans, LA
In Every IssueDepartmentsPresident’s MessageGreg Principato brings more than 25 years of experience in
aviation and transportation infrastructure to Centerlines. He plays
a key role in the management of ACI-NA’s relationships with the
officials in the important federal agencies and on both sides of
the aisle on Capitol Hill.
Associate’s CornerACI-NA’s associate members are the private-sector businesses
that provide vital products, equipment, and services to airports.
Policy CenterAn ACI-NA senior staffer discusses the pros and cons of
a pressing legislative or regulatory issue facing the airport
community.
FeaturesOne-on-OneEach issue of Centerlines takes the pulse of a high profile
player—member of Congress, regulator, airport manager or
airline exec—as to their reading of the airport industry.
Regulatory FrontACI-NA addresses a timely topic affecting airports and the
efforts by the association to cut the red tape for its members.
On the Hill and on the StumpACI-NA is the voice of airports on Capitol Hill, representing
airports on all matters of legislation and regulation. Here we
focus on our role in tailoring legislative action and other federal
affairs that affect airports.
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Marketing and Communications Conference and JumpStart® Air Service Development ProgramJune 23–25, 2008
The Hilton Pittsburgh, Pittsburgh, PA
AAAE/ACI-NA Summer Legislative Issues ConferenceJuly dates to be announced
Washington, DC
Fall 2008 – Annual Conference IssueShip date: August 28, 2008
ACI North America and World Annual Conference and ExhibitionSeptember 21–24, 2008
John B. Hynes Convention Center, Boston, MA
Public Safety and Security Fall ConferenceOctober dates and hotel to be announced
Washington, D.C.
Airport Concessions ConferenceNovember dates and location to be announced
Airport Consultants Council Conference and ExhibitionNovember dates and location to be announced
Winter 2008 (ACI-Q0408)Ship date: November 28, 2008
International Aviation Issues SeminarDecember dates to be announced
Washington, D.C.
Passenger FocusWith continual growth in enplanements forecast through 2020
and beyond, our commitment to building critical safety, security
and capacity projects, including new runways, taxiways and
terminals, is more important than ever. Read here about how
the airport industry keeps the focus on passengers.
Safety and SecurityRead here about our efforts to enhance the safety and security
of airports via recommendations to industry and government,
promotion of best practices, and development of educational
and technological resources that help accomplish airport safety
and security objectives.
EnvironmentA story about our work with federal legislators and regulators,
aviation industry groups, and international policymakers to
develop statutory and regulatory proposals governing the
environment at and around airports and the tenants who
operate there.
Air Service RecruitingAssisting airports and airlines in the development of new
markets and the deployment of new routes.
On ManagementOngoing analysis of the complex issues facing today’s
airport executives.
Construction Starts and Grand OpeningsAirports are gateways for trade and commerce; they generate
significant economic and transportation benefits, are catalysts for
economic growth and improve the quality of life for travelers. Here
we highlight important construction starts and grand openings.
Centerlines
*Dates, bonus distribution and editorial content are subject to change.**Tentative dates (same dates & location).
8 Airports Council International-North America
Net Full Color Rates (All rates include eMagazine placement)
Centerlines
Net Direct Mail Rates (Furnished by advertiser)
Size 1x 2x 3-4xSpread (DPS) $7,999.50 $7,619.50 $7,229.50Outside Back Cover $5,599.50 $5,339.50 $5,069.50Inside Front or Back $5,349.50 $5,099.50 $4,849.50Full Page Guaranteed $5,409.50 $5,159.50 $4,899.50Full Page $4,699.50 $4,479.50 $4,259.501/2 Page Island $3,699.50 $3,429.50 $3,529.501/2 Page $3,299.50 $3,149.50 $2,989.501/3 Page $2,899.50 $2,759.50 $2,619.501/4 Page $2,499.50 $2,379.50 $2,259.50
Advertise your products and services by including your flyer, brochure, or postcard in the clear plastic bag in which the Centerlines is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct mail piece in our polybag with the publication will ensure tremendous exposure for your company.
Surfaces Rate Rate (with display ad)
1-page (2 sufaces) $3,889.50 $3,309.502-page (4 surfaces) $4,489.50 $3,819.503-page (6 surfaces) $5,089.50 $4,329.50Postcard $3,889.50 $3,309.504-Page/8 surface or larger available. Additional postage and shipping charges may apply.
All prices are per insertion. Members receive a 15% discount on full color rates.
Beyond the Printed Page – Net RatesBelly Band Cover Wrap – Be the first advertiser readers see $8,499.50by wrapping your message around the cover of Centerlines
Digital Spotlight – Be the first ad readers see when they $3,500.00open the digital edition of Centerlines
eToolbar – Get your message in front of readers the entire $1,500.00time they browse the digital edition of Centerlines
Depictions
Full PageLive Area
Full PageBleed
Spread(DPS)
1/2PageLong
Vertical
1/2 PageHorizontal
1/2 PageVertical/Island
1/3 PageHorizontal
1/3 PageVertical
1/4 PageHorizontal
1/4 PageVertical
Belly Band
Ask your representative for live link to current issue.
Advertiser indemnifies Naylor and the Association against losses or
liabilities arising from this advertising. Naylor assumes no liability
whatsoever, except to the extent of a one time paid advertisement of the
same specification, in the next or similar publication, if any proven or
admitted errors or omissions have occurred. Payment is due upon receipt
of the invoice. Interest shall be charged at 2% per month compounded
to yield 26.82% per year on overdue accounts. Revisions to previously
submitted ad copy are subject to additional charges. A charge of $30.00
will be levied for returned checks. In the event of a contract cancellation,
the advertiser or agency agrees to repay Naylor any discounts granted
for multiple insertions less any discount applicable for the number of
insertions completed in the contract. All cancellations must be received
in writing prior to the advertising sales deadline. All premium positions
are non-cancelable. Prices are net of agency commission. Ads may also
appear in an online version of the publication(s).
9ACI-NA.org
DimensionsSize Width HeightMagazine Trim Size 8.375" 10.875"
Belly Band (flat) 18" 5"DPS Bleed 17" 11.125"DPS Live Area 15.417" 9.5"Full Page Bleed 8.625" 11.125"Full Page Live Area 7" 9.5"1/2 Horizontal 7" 4.583"1/2 Long Vertical 3.333" 9.5"1/2 Vertical 4.583" 7"1/3 Horizontal 7" 3"1/3 Vertical 2.166" 9.5"1/4 Horizontal 4.583" 3.333"1/4 Vertical 3.333" 4.583"
eToolbarDimensions: 250 x 50 pixels
File Formats: jpg, gif (no animation)
Digital SpotlightDimensions: JPEG, GIF and Flash: 557 x 683 pixels
Video files: 431 x 277 pixels
File Formats: JPEG, GIF, Flash and the following
Video formats: MOV (Quick Time), AVI, FLV, Windows Media
Player, Real Video
Animation: Please supply animation as Flash 7 or earlier files.
We will need both .swf and .fla files.
Production ServicesNaylor, LLC provides professional ad assembly and layout to
non-agency clients at no charge to the client.
Artwork RequirementsAll digital color and greyscale artwork must be supplied at 300
dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS,
TIFF and JPEG files are accepted. IMAGES FROM THE WEB ARE NOT SUITABLE FOR PRINTING. All color artwork must
be in CMYK mode; black and white artwork must be in either
greyscale or bitmap mode. RGB mode artwork is not accepted and
if supplied will be converted to CMYK mode, which will result in
a color shift. All screen and printer fonts as well as linked images
must be supplied if not embedded in the file.
Ad Material UploadGo to the Naylor Web site at www.naylor.com and under the Client
Support section click “Ad Upload.” Locate your publication code,
advertising order number and advertising code in the box at the
top right-hand side of your advertising space contract. Simply
fill in your company’s contact information along with these three
pieces of information, browse for your file and click “Submit.”
Changes or corrections resulting from problems of supplied
material will be billed at cost plus 15%.
ProofsProofs of ads produced by Naylor, LLC are available upon request
at a charge of $50.
RevisionsRevisions are rework for Naylor, LLC and are subject to a $50
surcharge.
Ad Agency CommissionsAll prices are net. Ad agency commissions are not included in
quoted price.
Shipping InstructionsShip all advertising materials to the attention of your account
executive at:
Naylor, LLC • 5950 NW 1st Place • Gainesville, FL 32607Toll Free: 800-369-6220 • Fax: 352-331-3525
AIRPORTS COUNCIL INTERNATIONAL
Specifications
Airports Council International-North America10on
line
Reach ACI-NA Members Online*Use @irports update eNewsletter, ACI-NA Online Buyers' Guide or advertise directly on the ACI-NA web site to make a connection to the members who represent 95% of airports in North America.
@irports update Weekly NewsletterHorizontal Banner: 468 x 60 pixel horizontal banner placed within the content of the eNewsletter. Four advertisers will be accepted. $500/month (6 month or more advertisers will receive an additional discount)
Tile Banner: 125 x 125 pixel tile ad appearing in the upper-right hand corner of the eNewsletter, directly underneath a list of popular stories for the issue. Only ONE advertiser per issue is accepted for this position. $750/month (6 month or more advertisers will receive an additional discount)
Online Buyers' GuideSpotlight Tile: 125 x 125 pixel tile ad appearing on every page of the site. No matter what page visitors click on, your message will be prominently displayed in the same place, every time! Only two advertisers will be accepted. $3,000Home Page Vertical Banner: 120 x 240 pixel vertical banner on the home page of the Online Buyers' Guide (maximum four rotating per position). $1,500Super Category Vertical Banner: 120 x 240 pixel vertical banner rotating in a specific super-category and all related sub-categories (maximum two rotating per position). $1,000All of the above display opportunities include a free premier listing.Premier Listing: Includes full color 240 x 120 pixel logo, company name, address, phone number, active Web link and e-mail, complete company description, products and services listing and up to five detailed contacts. $250
ACI-NA.orgVertical Banner: 120 x 240 pixel vertical banner rotating on the home page and on the sub-pages.
3 Months: $750 6 Months: $1,200 12 Months: $2,000
DepictionsSpotlight Tile / Tile Banner (125 x125 pixels)
• File formats: jpg/gif• File size of 20kb or smaller
Horizontal Banner (468 x 60 pixels)
• File formats: jpg/gif• File size of 25kb or smaller
Vertical Banner (120 x 240 pixels)
• File formats: jpg/gif• File size of 30kb or smaller
*Contact your sales representative for applicable rates.
ACI-NA.org 11
The FAA estimates there will be 924
million enplanements by 2012, up from
an estimated 750 million in 2007. The
urgency to communicate with ACI-NA
members increases as the industry grows.
AIRPORTS COUNCIL INTERNATIONAL
T H E V O I C E O F A I R P O R T SAirports Council International-North America
1775 K Street NW, Suite 500
Washington, DC 20006
www.aci-na.org
Centerlines