LEED™ and TDM: Co n t inuing Op por tuni t i es to Market Yo u r TDM Serv ices

2014 ACT National Conference San Francisco, CA

08.04.14

LEED™ & TDM OVERVIEW

WHAT IS LEED™?

• Leadership in Energy and Environmental Design

• Developed by the U.S. Green Building Council (USGBC)

• Certification System for Buildings and Communities Overseen by GBCI

WHAT IS USGBC? • USGBC was founded in 1993 • It is a non-profit • It is not a government entity

TYPES OF LEED ™ CERTIFICATION

• New Construction • Existing Buildings/Operations

& Maintenance • Neighborhood Development • Commercial Interiors • Core and Shell • Homes • Schools • Retail • Healthcare

• Developers • Property owners • Employers • Others

WHO CARES?

Why LEED & Green Bui lding

• Required by many local governments • Incentivized by some local governments Expedited Approval Process Tax Breaks Density Bonuses

• Requirement for Construction Funds • Project Financing

• 1st comment period – Nov 2010 – Jan 2011 • 2nd comment period - Aug - Sept 2011 • 3rd comment period - March 2012 • 4th - comment period – May 1 – May 15, 2012 • June 4, 2012 – LEED 2012/LEEDv4 • 5th comment period - Oct – Dec 5, 2012 • Nov 2012 – Beta testing began • Public comment period: March 1 – 31, 2013 • Consensus body opt-in: April 1 - April 30, 2013 • Ballot period open: June 1, 2013 • July 2013 LEEDv4 approved!

LEED™ Keeps Evolving

L A B O R F O R C E A C C E S S What is value of TDM to developments/properties?

PA R K I N G R E D U C T I O N What is value of TDM to developments/properties?

T E N N A N T R E T E N T I O N What is value of TDM to developments/properties?

IMPACT ON BUILT ENVIRONMENT

Greater building efficiency can meet 85% of future U.S. demand for energy Source – USGBC website

MARKET ADVANTAGE FOR GREEN OFFICE BUILDINGS

Higher Occupancy rates 3.8% Higher sales price $171 more per square foot Higher rents $11.24 more per sq. ft. Source: CoStar Study Finds LEED, Energy Star Bldgs. Outperform Peers (http://www.usgbc.org/News/USGBCInTheNewsDetails.aspx?ID=3637)

PERCEIVED BUSINESS BENEFITS TO GREEN

8-9%* Operating cost decreases

7.5%* Building value increases

6.6%* Return on investment improves

3.5%* Occupancy ratio increases

3%* Rent ratio increases * Source McGraw Hill Construction, Green Building Smart Market Report 2006

TENANT DEMAND

“At Hines, we specialize in Class A space, and we’ve reached the point where clients don’t think it’s Class A unless it’s green.” Jerry Lea, Executive Vice President of the Real-Estate Investment and Management Firm

Source: http://www.forbes.com/sites/williampentland/2012/03/18/the-brilliant-economics-of-green-buildings/

GENERATION Y

98%* aspire to work in a greener office

67%* want environmentally friendly workplace

92%* of new college grads want to work for a green company

81%* of grads would choose a green company over another

* Source thegreenworkplace.com & Monster Track -- Experience, Inc.

Source: http://www.forbes.com/sites/williampentland/2012/03/18/the-brilliant-economics-of-green-buildings/

LEED™ GOLD CERTIFIED OFFICE SPACE 2001-2010

TYPES OF LEED™ CERTIFICATION

• New Construction • Existing Buildings/Operations

& Maintenance • Neighborhood Development • Commercial Interiors • Core and Shell • Homes • Schools • Retail • Healthcare

LEVELS OF CERTIFICATION

40-49 Points to be CERTIFIED

50-59 Points to be SILVER

60-79 Points to GOLD

80+ Points to be PLATINUM

LEVELS OF CERTIFICATION

100 Possible Points

6 Additional Points for For Innovation in Design & Operations

4 Additional Points for Regional Priority Credits

LEED CREDIT CATEGORIES

• Sustainable Sites • Alternative Transportation

• Water Efficiency • Energy and Atmosphere • Materials and Resources • Indoor Environmental Quality Also .. • Innovation and Design Process • Regional Propriety Credits

LEED™ – NEW CONSTRUCTION SUSTAINABLE SITES (SS 4.0)

LEED™ NEW CONSTRUCTION (NC)

12

14

10 35

14

15

Sustainable Sites --Transportation TDM

Sustanable Sites -- Other

Water Efficiency

Evergy & Atmosphere

Materials & Resources

Indoor EnvironmentalQuality

LEED™ – NEW CONSTRUCTION SUSTAINABLE SITES (SS 4.0)

26 Total Possible Points

12 Alternative Transportation Points

LEED™ – NEW CONSTRUCTION SUSTAINABLE SITES (SS 4.0)

LEED™ NEW CONSTRUCTION (NC)

12

28

0

5

10

15

20

25

30

35

40

45

LEED Points

Balance to AchieveCertificationAlternativeTransportaion

LOCATE PROJECT WITHIN ½ MILE OF RAIL OR WITHIN ¼ MILE OF BUS

6 Points

LEED ™ NC SS 4.1 – Public Transportation Access

x RAIL

BUS

PROVIDE STORAGE, SHOWER, AND CHANGING ROOM.

1Point

LEED ™ NC SS 4.2 – Bicycle Accommodations

PROVIDE PREFERENTIAL PARKING SPACES FOR LOW EMITTING VEHICLES AND FUEL EFFICIENT

VEHICLES

3Points

LEED ™ NC SS 4.3 – LEV Parking

PROVIDE MINIMUM PARKING, CAR/VANPOOL SPACES, CAR/VANPOOL DISCOUNTS, NO NEW

PARKING

2Points

LEED ™ NC SS 4.4 – Parking Capacity

http://gotriangle.wordpress.com/2012/09/24/more-parks-less-parking-parkingweek/

LEED™ NC TDM OPPORTUNITY

12/60 Total Points toward GOLD(20%)

12/50 Total Points toward SILVER(25%)

12/40 Total Points toward CERTIFIED(30%)

LEED™ – EXISTING BUILDING SUSTAINABLE SITES (SS 4.0)

LEED™ – EXISTING BUILDING SUSTAINABLE SITES (SS 4.0)

15

11

14 35

10 15

Sustainable Sites --Transportation TDMSustanable Sites -- Other

Water Efficiency

Evergy & Atmosphere

Materials & Resources

Indoor EnvironmentalQuality

LEED™ – EXISTING BUILDING SUSTAINABLE SITES (SS 4.0)

LEED™ EXISTING BUILDING OPERATIONS & MAINTENANCE (EBOM)

15

25

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

LEED Points

Balance toAchieveCertificationAlternativeCommutingTransportation

LEED™ EBOM SSC4 – ALTERNATIVE COMMUTING

Mode Split and Surveys

LEED™ EBOM SSC4 – ALTERNATIVE COMMUTING

Drive Alone 84%

Carpool 5%

Did not Work - Compressed

Schedule 3%

Worked From Home 2%

Vanpool 2%

Motorcycle 1%

Bicycle 1%

MARC 1%

Bus 1%

Electric Car 0%

AMTRAK 0%

Walk 0%

Other 6%

Mode Split

LEED™ EBOM SSC4 – ALTERNATIVE COMMUTING

02468

10121416

LEED

Cer

tific

atio

n Po

ints

Percent Trip Reduction

Points

LEED™ EBOM TDM OPPORTUNITY

15/60 Total Points (25%) for GOLD

15/50 Total Points (30%) for SILVER

15/40 Total Points (38%) for CERTIFIED

TIPS FOR EFFECTIVE LEED™ COMPLIANT SURVEYS

VERY SPECIFIC SURVEY REQUIREMENTS & PROCESSES

o One option is AQMD - Rule 2202 o Other possible options - other

government sponsored survey or sampling

The Higher Response Rate, the Better

34% Survey Response Rate 69% Survey Response Rate

RCCT Points10% 3

13.75% 417.50% 521.25% 625.00% 731.25% 837.50% 943.75% 1050.00% 1156.25% 1262.50% 1368.75% 1475.00% 15

LEED-EBOM v2009

RCCT Points10% 3

13.75% 417.50% 521.25% 625.00% 731.25% 837.50% 943.75% 1050.00% 1156.25% 1262.50% 1368.75% 1475.00% 15

LEED-EBOM v2009

TIPS FOR CREATING EFFECTIVE SURVEYS

Clearly define purpose of the survey, have an objective

6 Points

TIPS FOR CREATING EFFECTIVE SURVEYS

x RAIL

BUS

Keep survey short and focused

6 Points

TIPS FOR CREATING EFFECTIVE SURVEYS

x RAIL

BUS

Keep questions simple, be clear and concise

6 Points

TIPS FOR CREATING EFFECTIVE SURVEYS

x RAIL

BUS

Test your survey BEFORE it goes live

6 Points

TIPS FOR CREATING EFFECTIVE SURVEYS

x RAIL

BUS

TIPS FOR IMPLEMENTING EFFECTIVE SURVEYS

Understand corporate culture

6 Points

TIPS FOR IMPLEMENTING EFFECTIVE SURVEYS

x RAIL

BUS

CORPORATE CULTURE

o Relationship of property management with

tenants o Online, paper-based or combination o Communication protocols and policies – i.e.

intranet, newsletters, break rooms, etc. o Approval process o Other survey initiatives

Become informed of events & activities

6 Points

TIPS FOR IMPLEMENTING EFFECTIVE SURVEYS

x RAIL

BUS

TIMING

o Corporate calendar of events and

activities o Other data collection initiatives o Holidays and special events of

surrounding areas/organizations that impact traffic

o Seasonal effect

Develop a desirable incentive plan

6 Points

TIPS FOR IMPLEMENTING EFFECTIVE SURVEYS

x RAIL

BUS

INCENTIVES

o Proven to increase response rates o Target population – gatekeepers and

respondents o What’s in it for me? o Prize drawings vs. individual rewards o Employer/Employee restrictions on prize

giveaways

Prepare a robust communication plan

6 Points

TIPS FOR IMPLEMENTING EFFECTIVE SURVEYS

x RAIL

BUS

COMMUNICATIONS PLAN

o Survey not only a data gathering exercise but also an outreach activity and opportunity

o Two prong approach– employers and employees o Prompts – posters, emails, newsletter, tabling o Detailed document with dates of execution o Aim to make communication as easy and

painless as possible for property manager and tenants

LEADS TO LEED™

1. ID existing buildings w/LEED

opportunities 2. ID future buildings/neighborhoods with

LEED Opportunities 3. Let developers and property managers

find you.

ID FUTURE BUILDINGS

o Lists can be searched by

o Location o Project types o Certification level

GETTING THE WORD OUT ABOUT YOU

W ORKING SMARTER, NOT HARDER TO GET LEED POINTS

W ORKING SMARTER, NOT HARDER TO GET LEED POINTS

W ORKING SMARTER, NOT HARDER TO GET LEED POINTS

greenbr.transportation2.org

W ORKING SMARTER, NOT HARDER TO GET LEED POINTS

W ORKING SMARTER, NOT HARDER TO GET LEED POINTS

W ORKING SMARTER, NOT HARDER TO GET LEED POINTS

W ORKING SMARTER, NOT HARDER TO GET LEED POINTS

W ORKING SMARTER, NOT HARDER TO GET LEED™ POINTS

THANK YOU

USGBC www.usgbc.org

LEEDuser

www.leeduser.com

Green Building Information Gateway www.gbig.org

THANK YOU

Peggy Schwartz TRANSPORTATION ACTION PARTNERSHIP, INC.

5640 Nicholson Ln, Suite 224 | North Bethesda, MD 20852

P: 301.770.8108

Justin B. Schor WELLS + ASSOCIATES | SENIOR TDM SPECIALISTS

1420 Spring Hill Road, Suite 600 | McLean, VA 22102

P: 703.917.6620 | www.mjwells.com

LEED and TDM in

the Development

ProcessWork-in-Progress in Arlington, Virginia

2014 ACT International Conference

San Francisco - August 4, 2014

Building-Specific TDM

Programs

Training

Information

Incentives

Infrastructure

Marketing and

communications

Reporting

Performance

Monitoring

TDM: Before, During, and

after Construction

ProposalReview

Development & Permitting

Completion & Operation

Bringing Sites into Occupancy

Site

Plan

Process

TDM

Input

Monitoring & Enforcement of

Conditions

Agreement on Conditions

Arlington Initiative to Rethink

Energy (AIRE)

Smart energy use benefits our economy, our safety

and security, and the health of our environment

Programs and support targeted to

Residents (Green Home Choice Certification)

Businesses (Green Games Awards)

Developers (Green Building Density Incentive

Program)

County Operations (Building Report Cards, Fleet

Management, Traffic and Infrastructure)

Long-range Planning (Community Energy Plan, Smart

Growth, and more)

Green Building Density

Incentive Program

Uses LEED rating system

Projects may request bonus density in exchange for

commitment to minimum energy savings and LEED Silver

certification or higher

Participating projects report energy usage to County for 10

years

May request additional density in exchange for commitment

to achieve LEED EBOM or ENERGY STAR certification

Projects that do not participate in the program contribute

to the County’s Green Building Fund

Pilot in 1999, updated most recently in 2012, expected to

be updated again in 2014

Arlington’s Site Plan Bike

Parking Requirements Class I secure for regular

building occupants

1 space per 2.5 dwelling units

1 space per 6,000 SF office GFA

1 space per 25,000 SF retail GFA

1 space per 10 hotel units

Class III for building visitors

1 space per 50 dwelling units

1 space per 20,000 SF office GFA

2 spaces per every 10,000 SF retail GFA for first 50,000 SF…

1 space per 50 hotel units

Arlington’s Site Plan Bike

Parking Requirements

Detailed Arlington-LEED Bike

Parking Comparison

Residential Office Retail Total

Sample Building Specs 100 1br units

185 residents

15 peak visitors

300,000 SF

292 FTE

10 peak visitors

30,000 SF

40 FTE

30 peak visitors

Arlington 40 Class I

2 Class III

50 Class I

15 Class III

0 Class I

8 Class III

115

LEED 2009

BD+C

CS 30 36 9 75

NC 30 60 15 104

LEED v4 BD+C

(CS or NC)

Using

Defaults

104 60 15 179

Using

Exact

104 19 14 137

Mode Survey Comparison:

Differences

LEED O+M: Existing Buildings

Alternative Transportation

Option 1. Transportation Survey

Arlington Site Plan TDM Condition

Performance Monitoring Study

…Alternative transportation strategies that

contribute to this reduction include human-

powered conveyances (e.g. walking or biking),

public transit, telecommuting, rideshare

options, compressed workweeks, carpools,

and green vehicles.

Current survey methodology does not try to

account for use of "green" vehicles.

Calculations are performed relative to a

baseline case that assumes all regular

occupants commute alone in conventional

automobiles…

The survey results are currently considered

representative of the entire building

population.

“Option 3”: Comprehensive

Alternative Transportation

Program

LEED Menu “Education Strategies”

new-hire orientation; employee newsletter, flyer, announcements, memos, letters; carpool/vanpool matching website; or employer carpool/vanpool events.

“Basic Support Strategies”

guaranteed return trip; preferential parking for rideshare participants; flextime schedule; or ride-matching service.

“Direct Strategies”

telecommuting; compressed workweek; transit subsidy; introduction of a parking fee; bicycle program; parking cash-out; employee clean vehicle purchase; or carpool program.

Arlington Comments Building level application of

several of these strategies, but rarely mandated at the employer level

Regional resources promoted for carpool matching and guaranteed ride home

Telework, flex, and compressed schedules all encouraged but not enforced

Issues with many of these strategies applying to residential buildings

Other Arlington-LEED TDM

Similarities

LEED for Neighborhood Development

Transit passes

Developer sponsored transit

Vehicle sharing

Unbundling of parking and parking fees

Reduced Parking Footprint

For most Arlington site plan locations, must achieve 40%

reduction from the base parking ratios

Not unrealistic given recent development proposals

Low points relative to potential impact on sustainability of

site

Opportunities, Barriers and

Next Steps

Voluntary to mandatory

Building size v building occupancy

Design and management guidelines for effective bike

parking

Long survey or short, data is good

OM-EB Alternative Transportation “Option 3” menu a

good resource for performance problem mitigations

Thank you.

Melissa McMahon MPH AICPTDM Field CoordinatorArlington County Commuter Servicesmmcmahon@arlingtonva.us

In collaboration with Joan Kelsch and Jessica Abralind of Arlington’s Department of Environmental Services and AIRE

Useful Links

TDM for Site Plans: www.commuterpage.com/tdm

Arlington’s Guide to Effective Bike Parking: http://www.commuterpage.com/tasks/sites/cp/assets/File/Arlington_Bicycle_Parking.pdf

AIRE Green Building Density Incentive Program: http://freshaireva.us/2012/04/green-building-2/

AIRE on Facebook: https://www.facebook.com/ArlingtonAIRE