act 2014 tdm international update from the uk
TRANSCRIPT
TDM International Update
From the UK
ACT International Conference
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Content
A brief history of behavior change in the UK
Current widespread initiatives
Personal travel planning
Web based travel information
Business Engagement
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Potted history
During the 1990’s – generally small scale adhoc implementation of the softer side of TDM measures:
Focused on awareness raising – TravelWise
PPG13 required new development to consider TDM
National guidance on how to deliver first appeared
Since 2000 – grown in credibility and delivery more focused:
Sustainable Travel Towns programme
All schools required to develop a travel plan
Cycling Demonstration Towns
Lessons:
Lack of available funding of right type
Lack of belief in what it can achieve – the benchmark being ‘if you build a road cars will drive on it’.
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UK National Sustainable Travel Towns Demonstration Project, 2004-2009
Three medium sized towns - Darlington, Peterborough and Worcester
Total funding package of $24m which included non-infrastructure behaviour change measures
Purpose being to understand what package of TDM could achieve
Independent monitoring and evaluation
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Results of evaluation of the national pilots
Car use: Car driver trips by residents fell by 9% per person, and car driver distance by 5%~7%. This compares with a fall of about 1% in medium-sized urban areas over the same period, based on NTS data.
Bus use: Bus trips per person grew substantially, by 10%~22%, compared with a national fall of 0.5% in medium-sized towns.
Cycling: The number of cycle trips per head grew substantially in all three towns, by 26%~30%. Meanwhile, cycle trips declined in medium-sized towns elsewhere.
Walking: The number of walking trips per head grew substantially, by 10%~13%, compared to a national decline in similar towns.
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Results of evaluation of the national pilots
Value for money?........
Outturn costs of the programme were $16 per person per year.
Estimated cost per car kilometre removed was less than $1.
Implied benefit-cost ratio of the achieved outcome in the three towns, allowing only for congestion effects, is in the order of 4.5:1.
Note: If include environmental, consumer-benefit and health effects on the basis of recent Department for Transport modelling could broadly double the congestion-only figure.
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Local Sustainable Transport Funding
Department for Transport awarded $960m to local authorities in England between 2011 and 2015 to support local sustainable transport projects which would:
Support economic growth
Reduce carbon
77 authorities received funding for 96 projects
71 projects included personalized travel planning or individualized marketing
76 included workplace engagement
71 included web based travel information
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Personalized Travel Planning
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What is PTP? [Personal Travel Planning]
Ι Personal Travel Planning (PTP) seeks to overcome habitual use of the car, enabling more journeys to be made on foot, bike, bus, train or in shared cars.
Ι This is achieved through the provision of information, incentives and motivation directly to individuals to help them voluntarily make more informed travel choices.
UK Department for Transport 2007
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Personalized Travel Planning (PTP): what is it?
It’s a conversation….
Hello, my name is and I’m here to….
How do you currently travel about – focus on the car trips?
What frustrations do you have with your current travel?
It usually takes place at every door in a target area – or in a
workplace – or by telephone
The conversation is supported by the delivery of the information
and incentives to facilitate a change
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How effective is PTP in reducing car travel?
“Within the UK PTP has been reported to reduce car driver trips by 11% (amongst the targeted population) and reduce distance travelled by car by 12%.”
DfT (2007) Making PTP Work
“evidence that personal travel planning can reduce car use by a significant amount is accepted by those who challenge the technique as well as its supporters”
Cairns et al., 2004
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Some statistics (SDG projects, 2013)
Doors knocked on – 76,840
Households contacted – 46,424
Households participating – 24,821
Resources delivered – 97,665
Travel Advisors rated as “Very Good” – 87% Participants agreeing that the conversation made
them think about their travel – 75%
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Some lives changed for the better
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“Using the buses at the weekends has saved me money and given the whole family more freedom”
“It has opened our eyes to using a bike as a form of transport instead of just for recreation”
“Zoey’s family is now saving time and money from using the car less.”
“Thanks to contact with the TA the resident has now made a lifestyle change, which includes her cycling to work.”
“Whilst I was taking the bus, I realised it was bringing peace and tranquillity to my life.”
“The information that I received was fabulous. It has given me a new lease of life – I feel free!.”
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Monitoring and evaluation: outcomes
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-11%
7%
5%5%
-14%
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
Car Bus Walk Cycle
Net
change in p
art
icia
pnts
usi
ng
Headline result is an
11% reduction in car use
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Trip Planners
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Business Engagement
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Key Changes
Moving away from encouraging business to prepare travel plans – action plans
Business engagement now the norm – building long term relationships with businesses (not necessarily networks)
+
Securing travel plans through the planning process
No TMAs
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Effective Business Engagement from LSTF
Brief, practical action plans
Grants to support infrastructure provision are helpful for some but not everyone
Find the right champion within the organisation
Prioritize the target businesses – location matters
Role of networks - don’t work everywhere
Use of the planning process
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Transport for London – Building on Games success
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Welcome to the Business Engagement Bulletin
We have lots of news and offers in this month’s bulletin to share with you.
In terms of travel impacts, we have the Tour de France and London Bridge changes coming up. The Tour de France is two weeks on Monday so it is important to prepare your staff and visitors for any impact the day may have. London Bridge station will have its first period of major change from Saturday 23 August to Sunday 31 August 2014. Detailed travel advice is included below for both of these events.
There are two great offers this month. Firstly, we have free car club membership and £75 free of driving*. Car clubs are often a more cost effective method than traditional pool cars for businesses and this offer has been arranged so you can see the benefits for yourself. Secondly, for the motorcyclists, there is a free BikeSafe Corporate day that aims to improve rider skills. Further details below.
DISCLAIMER: This work may only be used within the context and scope of work for which Steer Davies Gleave was commissioned and may not be relied upon in part or whole by any third party or be used for any other purpose. Any person choosing to use any part of this work without the express and written permission of Steer Davies Gleave shall be deemed to confirm their agreement to indemnify Steer Davies Gleave for all loss or damage resulting therefrom.
Questions
Lisa Buchanan