actionable marketing intelligence...what is driving market trends and customer purchases through...

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www.illuminationworksllc.com Actionable Marketing Intelligence Marketing Analytics Insightful, actionable marketing intelligence is key to timely identification of new business innovations for growth and increased profits, preserving existing customers, and attracting new customers In today’s world of vast data availability, businesses have the opportunity to take a deeper look into what is driving market trends and customer purchases through advanced analytics. ILW helped a Fortune 25 grocery retailer create actionable marketing analytics through the establishment of big data capabilities including architecture, infrastructure, and advanced analytics and text mining. Challenge: Types of Data: Solution: Results & Benefits Success Story: Big Data & Marketing Analytics

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Page 1: Actionable Marketing Intelligence...what is driving market trends and customer purchases through advanced analytics. ILW helped a Fortune 25 grocery retailer create actionable marketing

www.illuminationworksllc.com

Actionable Marketing Intelligence M

ark

eti

ng

An

aly

tics

Insightful, actionable marketing intelligence is key to timely identification

of new business innovations for growth and increased profits, preserving

existing customers, and attracting new customers

In today’s world of vast data availability, businesses have the opportunity to take a deeper look into

what is driving market trends and customer purchases through advanced analytics.

ILW helped a Fortune 25 grocery retailer create actionable marketing analytics through

the establishment of big data capabilities including architecture, infrastructure, and

advanced analytics and text mining.

Challenge:

Types of Data:

Solution:

Results & Benefits

Success Story: Big Data & Marketing Analytics

Page 2: Actionable Marketing Intelligence...what is driving market trends and customer purchases through advanced analytics. ILW helped a Fortune 25 grocery retailer create actionable marketing

Contact Us Today!

Dayton

Technology Partners

CincinnatiColumbus

Gathering Data Across All Marketing Channels for a Common View of Data

Getting answers to tough questionsMarketing analytics provide the processes and technologies that enable marketers to

answer questions like these:

About ILW

www.illuminationworksllc.com

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