activ8 presentation - june 25, 2010
DESCRIPTION
Loa Fridfinnson presentation at CLCA Seminar: Best Practices IR and PR for Junior Issuers (June 25th, 2010)TRANSCRIPT
It’s OK to be confused!
What is Social Media?
2 way communication channel
http://www.flickr.com/photos/24177843@N06/2293752216/
Old Way – One Way Push
IR Marketing...Then
And Now...
New Way – Attraction
Social Media Users -The Trust Factor
80% Of adults use the internet daily for
information sharing and connection
150Average number of
friends/followers in a person’s
network
Investor Audience Online
85% Financial services
professionals under 50 are active users.
What is the Value??
Word of Mouth (WOM)
Brand Awareness
Credibility as expert
Transparency
Two way communication
MarkSmicklas http://www.flickr.com/photos/wommaflickr/3470652449/
ROI – Feedback, Follows & Forwards
“ReTweeting”
Compliance & Social Media
Policies for conduct
Regular disclosure
Disclaimers
Be cautious
People are talking, be in the room
Control message
Where To Begin - Tips
1. Have a plan!
2. Set up primary channels
3. Let people know
4. Learn what your audience
wants
5. Deliver value!
As Gordon Gekko says…
Loa FridfinnsonActiv8 Corporate Relations, [email protected] www.activ8inc.com www.twitter.com/Activ8Inc
“The most valuable commodity I know of is information. If you're not on the inside, you're on the outside!”