activating & using facebook graph search: smallbiz how-to
DESCRIPTION
UPDATE: Google has changed how Graph Search Works. Some of these instructions now are outdated. -- A Small Business How-To for activating and using Facebook's Graph Search feature to help build a buyer persona.TRANSCRIPT
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Activate Graph Search in your Facebook Accountif you haven’t already.
www.facebook.com/about/graphsearch
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Type full name of your business in search field.Select “See more results” for “No. 9 Boutique”
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Hover over magnifier icon and select “Liked by”
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Hover over magnifier icon and select “Interests.”
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Use filter to see what other pages your followers also like.Click “Add” next to Likes No. 9 Boutique
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Click “Add” and Select “Other…”
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Start typing name of a company and select company from dropdown menu. Try different popular VT orgs and cos.
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Look at the number of people in the search. Scroll through list to see if it’s more than 25. Determine what org/co is most
popular with your followers.
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Try other filters to see, for example, where your followers live and went to school.
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A large percentage of No.9B’s followers are from Barre. What matters to this group as opposed to people who live in
Montpelier? Is there a difference?
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A presentation by:Vermont Small Business Marketing Associates
www.vsbma.com | @VSBmarketing