activation profile
TRANSCRIPT
![Page 1: Activation Profile](https://reader034.vdocument.in/reader034/viewer/2022052523/55690becd8b42ac1628b4eae/html5/thumbnails/1.jpg)
![Page 2: Activation Profile](https://reader034.vdocument.in/reader034/viewer/2022052523/55690becd8b42ac1628b4eae/html5/thumbnails/2.jpg)
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Castrol Power 1• Challenges:
- Organize the final round of lucky draw promotion and award the winning-prize imposingly and impressively.
• Our approach:- Prize presentation is organized at New World Hotel - One of The most premium hotel in town to equalize with the level of Castrol Vietnam.- Set up the function room impressively with the big mock-ups of keys and safe-box.- Inviting the most credible MC in town: Thanh Bach to enhance the fairness of the draw- Write the curious script: winner choose one of the big 5 keys to open the safe-box and to get the prize “1 billion”.
• Results:- The event is ended successfully.- Both client and consumer is satisfied with our service.
![Page 4: Activation Profile](https://reader034.vdocument.in/reader034/viewer/2022052523/55690becd8b42ac1628b4eae/html5/thumbnails/4.jpg)
“PS Complete 12” activation campaign• Challenges:
– Activate “PS complete 12” right at the on-premise venue where premium consumers frequently go for lunch and dinner
• Our approach:– Contact with KFC and Pho 24 –
currently the 2 most premium fast food channels in Vietnam.
– Activate the promotional campaign in 12 consecutive days with games, discount, sampling and branding exposure
– Design and produce all POSM for this activation campaign
• Results:– Program was warmly welcome by
consumers and business partners– Generate more than 10,000 unit sales
for “PS Complete 12” within 12 days of the campaign
![Page 5: Activation Profile](https://reader034.vdocument.in/reader034/viewer/2022052523/55690becd8b42ac1628b4eae/html5/thumbnails/5.jpg)
AIA • Challenges:
– To organize a “Award Presentation Ceremony “ for AIA dealers .
– The event must be very impressive but has flexible cost.
• Our approach:Basing on AIA style, we decide to make a “Award Presentation Ceremony ” with the theme “Starry night”
– To choose VinPearl – a famous resort in Nha Trang city.
– To design impressive stage with the content is mentioned about the theme “Starry night”
– To make more attractive with the wonderful award is the cup as the symbol of oscar
• Results:– The party is more successful than
expected– All guests are satisfied & happy
![Page 6: Activation Profile](https://reader034.vdocument.in/reader034/viewer/2022052523/55690becd8b42ac1628b4eae/html5/thumbnails/6.jpg)
Vinamilk Vietnam• Challenges:
- To execute the biggest promotion of Vinamilk at Supermarket system in HCM city and Ha Noi.
- Increase sales from 40 billion to 100 billion in 3 months.
• Our approach:- Create and consult the whole service packet of
the program about idea, design, production, execution…
• Results:- Make the best impression of Vinamilk’s image
to consumers.- Achieve 70% sales of the beginning target.
![Page 7: Activation Profile](https://reader034.vdocument.in/reader034/viewer/2022052523/55690becd8b42ac1628b4eae/html5/thumbnails/7.jpg)
Avon Vietnam – Lauching New Products• Challenges:
– To organize an impressive Press Conference for launching new products of AVON in Vietnam market.
– To hold an exciting and special night to introduce AVON new products to SRs in Vietnam.
• Our approach:– To determine New World Hotel is the best place to
organize Press Conference & Launching AVON new products. New World is one of the most famous hotels in Vietnam and of course this place will impress on the level and scale of AVON Vietnam.
– To contact to reporters, newspapers & magazines to express AVON new products.
– To design an impressive & unique stage. – To invite one of the famous MCs in town: Ngoc Khanh
who is well-informed about cosmetics. Her presence will enhance the prestige of program.
– To choose all models, singers & bands who are suitable for this event.
– Design invitation card.– Other tasks which are involved in event process.
• Results:– To create good impression & awareness of AVON new
products to all attendants.– To confirm once again the level & prestige of AVON in
Vietnam market– All attendants are satisfied with our service.
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Acer Notebook Week
![Page 10: Activation Profile](https://reader034.vdocument.in/reader034/viewer/2022052523/55690becd8b42ac1628b4eae/html5/thumbnails/10.jpg)
Tet 2008 Tiger Lantern Design Contest
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Nutifood 9th Anniversary
![Page 12: Activation Profile](https://reader034.vdocument.in/reader034/viewer/2022052523/55690becd8b42ac1628b4eae/html5/thumbnails/12.jpg)
Neptune – Opening Ceremony
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AMD Channel Gathering Q209
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