activity report: golf international pont royal€¦ · activity report: golf international pont...
TRANSCRIPT
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August 2018
Activity report: Golf International Pont Royal
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Contents
1. Executive summary
2. Media communications
3. Media coverage
4. Media evaluation
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Executive Summary
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Media communications
Projet marketing pour le Golf International de Pont Royal.
Un projet de marketing a été convenu pour 2018 dans le but de mieux faire connaître Pont Royal et la Provence en tant qu'une destination golfique en France et en Europe. 'Golf World' s'inquiète sur le nombre de joueurs débutant au golf.
Il est donc important que la marque de Pont Royal soit bien connue pour son avenir.Les principaux éléments du projet comprennent: le contrat de trois ans pour le Hopps Challenge Tour; un nouveau site web; coopération avec les hôtels du domaine pour les forfaits golf et l'hébergement; un contrat avec Azalea, une entreprise spécialisée dans le marketing de golf.
Vous trouverez ci-joint des présentations soulignantla publicité Obtenue jusqu'à présent et les résultats positifs obtenus jusqu’à présent grâceal'événement Hopps du Challenge Tour.
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Marketing Plan
Marketing Plan for Golf International de Pont Royal
A marketing plan was agreed for 2018 with the objectives of increasingawareness for Pont Royal and Provence as a destination for golfers inFrance and across Europe.
There is concern in the Golf World that fewer people are taking up golf so it is important that the Pont Royal Brand is well known for the future.
The main elements of the plan include: the three year contract for the Hopps Challenge Tour; a new web site; cooperation with the hotels on the Domaine for golf packages and accommodation; a contract with Azalea, a specialist golfmarketing company to create media coverage andexpand the Tour Operator business. Please find attached presentations which highlight the media coverage achieved so far this year and the positive results so far from the Hopps ChallengeTour event.
Thank you for your support
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Media Communications
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Golden Boot Rock & Roll event
• 11th June 2018
• Distribution to EU golf and travel media
Media communications
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International Media Visit
• 15th June 2018
• Distribution to EU golf and travel media
Media communications
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Provence Golf Pass
• 29th August 2018
• Distribution to EU golf and travel media
Media communications
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Challenge Tour preparation
• 30th August 2018
• Distribution to EU golf and travel media
Media communications
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Media Coverage
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Media Coverage
EVENING STANDARD
27th July 2018
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Media Coverage
GOLF OXYGENE
July 2018
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Media Coverage
CULTURE GOLF FAIRWAYS
July 2018
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Media Coverage
GOLF NEWS
July 2018
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Media Coverage
GOLF MAGAZINE
August
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Media Coverage
TODAY’S GOLFER
6th August
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Media Coverage
GOLF JOURNAL
8th August
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Media Coverage
GOLF SOCIETY NEWS
1st September 2018
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Media Coverage
IAGTO
4th September
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Media Coverage
GOLF MANAGEMENT EUROPE
7th September
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Media Coverage
GOLF TIME
7th September
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Media Coverage
GOLF 365
9th September
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Media Coverage
GOLF PUNK
10th September
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Media Coverage
GOLF 365
10th September
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Media Coverage
GOLF HACKER
10th September
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Media Coverage
GOLFERS GLOBE
11th September
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Media Coverage
GOLF 365
11th September
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Media Coverage
IAGTO
11th September
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Media Coverage
PROVENCE GOLF
12th September
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Media Evaluation
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In summary
Media value July - September
£ 110,300
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Thank you!
Michael Birch
Account Director
+44 (0)1730 711920
Dave Bowers
Editorial Director
+44 (0)1730 711920