ad campaign for encozia - gold winner - patel hall

19
INTER HALL AD DESIGN Patel Hall

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DESCRIPTION

The campaign that won the Inter Hall Ad Design 2009 at IIT Kharagpur

TRANSCRIPT

Page 1: Ad Campaign for Encozia - Gold Winner - Patel Hall

INTER HALL AD DESIGNPatel Hall

Page 2: Ad Campaign for Encozia - Gold Winner - Patel Hall

PRODUCT

A Chair with following characteristics Mood Meter Gentle Massage Suitable Music Oxygen / Aroma Therapy

TARGET MARKET

Target market: Upper class and upper middle class

Brand positioning: A luxury product for a select market segment

Page 3: Ad Campaign for Encozia - Gold Winner - Patel Hall

USP

Mood Meter – The Science of Pleasure

Page 4: Ad Campaign for Encozia - Gold Winner - Patel Hall

LOGO AND TAGLINE

Page 5: Ad Campaign for Encozia - Gold Winner - Patel Hall

CAMPAIGN THEME

The Seven Deadly Sins

Page 6: Ad Campaign for Encozia - Gold Winner - Patel Hall

VIDEO AD

http://www.youtube.com/watch?v=gcS4We-l9Ds

Page 7: Ad Campaign for Encozia - Gold Winner - Patel Hall

PRINT AD – COLOUR

Page 8: Ad Campaign for Encozia - Gold Winner - Patel Hall
Page 9: Ad Campaign for Encozia - Gold Winner - Patel Hall
Page 10: Ad Campaign for Encozia - Gold Winner - Patel Hall
Page 11: Ad Campaign for Encozia - Gold Winner - Patel Hall
Page 12: Ad Campaign for Encozia - Gold Winner - Patel Hall
Page 13: Ad Campaign for Encozia - Gold Winner - Patel Hall
Page 14: Ad Campaign for Encozia - Gold Winner - Patel Hall
Page 15: Ad Campaign for Encozia - Gold Winner - Patel Hall

PRINT AD – BLACK AND WHITE

Page 16: Ad Campaign for Encozia - Gold Winner - Patel Hall
Page 17: Ad Campaign for Encozia - Gold Winner - Patel Hall

BILLBOARD

Page 18: Ad Campaign for Encozia - Gold Winner - Patel Hall
Page 19: Ad Campaign for Encozia - Gold Winner - Patel Hall

THANK YOU