ad campaign ideas
DESCRIPTION
for Saint Louis Metro Politan Spay Neuter & Wellness ClinicTRANSCRIPT
Advertising campaign ideas
The Saint Louis Metropolitan Spay Neuter and Wellness Clinic
by
Brief
Client profile
Campaign goal
Target Audience
Media
The Saint Louis Metro Politan Spay Neuter and Wellness
Clinic is a non profit found on the purpose of establishing
programs and policies that will decrease the number of
unwanted dogs and cats euthanized in Saint Louis each
year.
The Saint Louis Metro Politan Spay Neuter and Wellness
Clinic is a non profit found on the purpose of establishing
programs and policies that will decrease the number of
unwanted dogs and cats euthanized in Saint Louis each
year.
Male & female, not restricted by age. Mostly low income
families that do not have access to typical veterinarian
practices on daily basis due to pricing or location. The
reason they are not spay and neutering is due to cost, ac-
cessibility, low awareness of the benefits, haven’t gotten
around it.
Using low-cost media to address the audience with broad
media coverage where they are most receptive to the mes-
sage: bus shelters, public transportation, and radio.
Strategy 1
Urgency of over population
Strategy 2
Benefits for the owners
Strategy 3
Benefits for both the pets and the owners
