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CURRENT AD CAMPAIGN

PRINT RADIO TV INTERNET OOH EVENT

ADVERTISER

PRODUCT

STYLE STATEMENT

MEDIA OF ADVERTISING

MEDIA COMPANIES TIMES GROUP

NDTV

STAR

ZEE

TV TODAY

CNN IBN

SONY

SAHARA

MEDIA VEHICLE

ADD DESCRIPTION ADD AGENCY

CREATIVE TEAM

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Current Ad Campaign in India (1)

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Advertiser

Samsung MobileSamsung Mobile

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Product

Samsung Galaxy Y and Wave YSamsung Galaxy Y and Wave Y

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Style Statement

Samsung Galaxy Y and Wave Y Excellence

guaranteed for the young users.

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Media of Advertising

TV: Samsung used Television medium

aggressively to reach out young target

audience keeping in mind reach of this

medium to every nook and corner of the

country.

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Media Companies

Network TV

TV Today Network

Satellite Television Asian Region Star TV

Zee Network

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Media Companies

Sony Entertainment Television

S

ahara One Television

New Delhi Television NDTV

Bennett Colman And Co. Ltd. The TimesGroup

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Network TV Channels

CNN IBN

IBN 7

CNBC AWAZ

CNBC Business

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10/23

Network TV Channels

Nick India

VH1 India

Colors

Home Shop 18

History TV

MTV India

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11/23

TV Today Network

Aaj Tak

Headline Today

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Satellite Television Asian Region

Star TV

Star Plus

Star world

Star One

V Channel

Star news

Star Gold

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13/23

Zee Network Ltd.

Zee TV

Zee Cinema

Zee Action

Zee Premier

Zee Sports

Zee Trendz

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Zee Network Ltd.

Zee News

Zee Studio

Zee Caf

Zee Classic

Zee Next

Zee Business

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Sony Entertainment Television

Sony TV

SET Max

SAB TV

PIX

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Sahara One Television

Sahara One

Filmy

Sahara Samay

Sahara Manoranjan

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New Delhi Television - NDTV

NDTV 24*7

NDTV India

NDTV Profit

NDTV Good Times

NDTV Imagine

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Bennett Colman and Co. Ltd.

The Times Group

Times Now

ET Now

Zoom TV

Movie Now

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Media Vehicles

Entertainment Channels Serials based on

social issues, situation comedy, music based

programs, dance competition etc.

News Channels News programs, current

affair programs, talk show, interviews,

discussions, news analysis, news features etc.

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AD description

Ad shows a corporate executive pull up his

luxurious chauffer driven car, besides teastall, where a few college going students are

hanging out. He then rolls down his window to

ask for directions, addressing them as kids.

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Ad description

Annoyed by the tag given to them, a youngwoman confidently comes forth and uses herSamsung smart phone to guide him. When theman shows his interest in the smart phone sheis using, she responds with a simple question,Aapke pass nahin hai kya.uncle? bringingout the spirit of the Generation Y, which doesnot like being undermined.

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Ad Agency

CHEIL Worldwide SW Asia

Cheil Worldwide is a global marketing andcommunications company. Its headquarter isin Seoul, South Korea. It offers marketingcommunication services including advertising,

public relations, sports marketing, exhibitionand display production as well as large scaleperformance events.

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