ad film making

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    1. Storyboarding artist will come much earlier when your script isready.

    2. Art director, director and cameraman sit together.3.

    Separate costume bags

    4. Take a close up and full length photo of the last shot of the artist ofthe day.

    5. Production guys and Spot boys should come before two hours beforethe scheduled shift time.

    6. Try and convince the cameraman to come and visit the set a daybefore the actual shoot.

    7.

    Rehearse with the models before the actual shoot. Not in the case ofbig stars but in the case of fresher and have one AD with them.

    8. In big films, assign one AD for each artist. Same is the case withevents.

    9. When you pay in cash, see to it that you have vouchers/ receipts withthe name, address, pan numbers and other necessary details.

    10.Keep of track of money.11.

    Pay the studio support in cash.

    12.Try and avoid processing on Friday or Saturday night because itcarries forwards till Sunday.

    13.Process the film in the same lab where you have got your raw stock.14.An empty film can should always be there with you.15.Production box/Peti Different colour tapes, Stationeries, Extension

    box, Toiletries, Glass cleaners, rulers, scissors, black paper, different

    gelatin colours, clips, markers, wide lenses, permanent markers, hats,sun tan, gunboats,

    16.Keep lots of water on the set.17.In processing - One light print- without color correction, two lights

    with color correction.

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    18.In ad films, colour correction in smoke, in films colour correction inDI.

    19.If you have more footage then grabs it on offline.20.

    In offline you grab everything, every shot, is at low resolution. Take

    the TCR count that is your EDL. Take the shots you want and get it

    colour corrected. Now the resolution gets higher. You take it back on

    your machine; now when edit its online edit.

    21.In telecine, you can drop frame, distort face, and other things whichyou cant do on edit machine.

    22.From DI you can go directly from print, but from smoke you cantdirectly go to print.

    23.Graphics has to start well in advance because it takes a long time.24.When you get graphics in smoke get in tgs format not in avi.25.Get a dump of everything on video cds not dvds for sound.26.Keep a click track before the start of the dialogue27.The rhythm track is first.28.Most smoke machine doesnt read you pendrives29.

    For an ad film not more than 7 days all together from shoot to edit.

    30.For ad films, let models get their own shoes and mostly keep blackshoes which everyone has.

    31.Find out if the models are allergic to any material.32.You give the audio done to labs like Prasad lab in pendirves or cds,

    they make audio strips and then they marry video and audio strips

    and show it together.

    33.First print for checking is labs cost not the cost of the productionhouse.

    34.1 min print cost 700 1000/-35.1 film print cost 70000 to 80000/-36.Marketing case study my big fat Greek wedding.

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    37.There are atleast 32-38 ways of selling a film. Eg: theatrical, satellite,music, different territories, overseas, mobile download,

    merchandising, games, web, pay per view, etc.

    38.There are 4 film markets biggest is the US market.

    39.The actors for the ad film are paid overall counting the number ofdays they are required.

    40.On the days of construction of the set you pay only half amount notthe full.

    41.For cheaper options, dont take electricity from the studio, get agenerator, its cheaper and you can have a count on it too.

    42.2000 rs a double room vanity van.

    43.Block the studio well in advance.44.Production peti should have more clothes, accessories.45. Serve food throughout the day.46.If you are in a cold place, serve lot of tea and coffee and see to it you

    have gloves for everyone.

    47.Stick to the deadlines.48.

    Keep the tapes in one person responsibility.

    49.For a 60sec film, rough cut will take around 10 hrs.50.Smoke will take at least 10 hrs +3 hrs extra51.Clarify regarding your voice over artist with the agency well in

    advance.

    52.