ad receptivity infographic
TRANSCRIPT
adreceptivity
*Of 100 people surveyed
onconnecteddevices
LOCATION-BASED ADSare more useful than
standard ads
93%
Users DON’T WANTTO BE TAKEN OUT
of their APP92
%WILL ACCEPT ADS
in exchange for FREE CONTENT
90%
PREFER TO READ on a tablet or smartphone
85%
More likely to use their TABLET AT HOME
76%
Prefer to use a TABLET/SMARTPHONE
vs. a laptop/PC75
%
WOULD PAY LESS FOR A DEVICE
supported by ads
73%
Media and PC tablets are expectedto grow from 17.4 million units in
2010 to 242.3 million units in 2015, the report said.
201017.4MUNITS
2015242.3MUNITS
Do most of their INTERNET BROWSING ON
A SMARTPHONE
25%
© Copyright 2011. Research conducted by Moxie (n-1,007 #3%). All rights reserved.
http://www.pewinternet.org/Media-Mentions/2011/25-percent-use-smartphones-not-computers-for-majority-of-Web-surfing.aspx
http://www.pcmag.com/article2/0,2817,2379450,00.asp