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TRANSCRIPT
MEDIA KITAD SPECS
THE TRAVEL PEOPLE’SMEDIA SOLUTIONS
We are the Travel People, the media division of lastminute.com Group and home to the the Ultimate Travel Audience.
OUR KEY SOLUTIONS
▪ IAB Standard: enrich your display campaign with audience targeting and select from various rich media options to deliver your message in a creative and memorable way.
▪ Native ad integrations: boost your engagement, where the look and feel of your ads blends in seamlessly with the rest of the content on our sites.
▪ Email communication: we offer various options to send your brand’s message directly into the inbox of your selected audience group.
▪ Social media: is a great way to start a dialogue about your brand and products. Expand the reach of your campaign by retargeting our customers on Facebook with your message, or increase your potential customers base with state of the art lookalike technology.
IAB STANDARD
FormatDimensions ( W×H px )
Delivery formats
Category Desktop Tablet Mobile File sizeFile sizeRich media
Looping restriction
Animation restriction
Audio / Video accepted
MPU 300x250
.gif
.jpgHTML5Rich mediaRedirect
ROS
• • • desktop: 40kbmobile: 50kb
Max Initial File Load Size 40KB
Max Polite File Load Size 100KB
4 Max
desktopYes: 15 seconds Max; 18fps
mobileYes: 15 seconds Max; 24fps
YES
Must be user initiated, polite download with audio muted.
Max Video Length: 30-sec
Half-page Ad 300x600 • • •
Skyscraper 120x600 • • 40kb
Skyscraper 160x600 • • 40kb
Leaderboard 728x90 • • 40kb
Masthead970x250
Main pages only (No search results) • •
40kb
Wide Leaderboard 970x90 Main pages • • 40kb
SKIN PER BRAND
FormatDimensions ( W×H px )
Delivery formats
Website available
Category Desktop Tablet Mobile File sizeFile sizeRich media
Looping restriction
Animation restriction
Audio / Video accepted
Skin 1290x600 .jpg LMN FR Last minute • 100kb n/a n/a n/a n/a
** Middle transparent space (opacity 0): 972x600 px. Available space for the visible images on lateral sides: 160x600 px both, .png only
Skin 1200x600 .jpg LMN UK
HomepageCity BreaksFlightsFlight+HotelHolidaysTheatre
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpg LMN IE
HolidaysHomepageCity BreaksFlightsFlight+Hotel
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpg LMN DE
HomepageFlightsSelf-catering Hotel Holiday Packages Last minute
• 100kb n/a n/a n/a n/a
** Middle transparent space (opacity 0): 795x600 px. Available space for the visible images on lateral sides: 202x600 px both, .png only
SKIN PER BRAND
FormatDimensions ( W×H px )
Delivery formats
Website available
Category Desktop Tablet Mobile File sizeFile sizeRich media
Looping restriction
Animation restriction
Audio / Video accepted
Skin 1200x600 .png LMN FR
HomepageFlightsDPHotel Holiday Weekend Train+Hotel Circuits
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpg LMN IT
HomepageFlightsDPHotel Holiday Weekend Last second
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpg LMN ES
HomepageFlightsDPHotel Holiday Weekend Last minute Escapes
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpg VGS IT
HomepageFlightsDPHotel Holiday
• 100kb n/a n/a n/a n/a
** Middle transparent space (opacity 0): 795x600 px. Available space for the visible images on lateral sides: 202x600 px both, .png only
SKIN PER BRAND
FormatDimensions ( W×H px )
Delivery formats
Website available
Category Desktop Tablet Mobile File sizeFile sizeRich media
Looping restriction
Animation restriction
Audio / Video accepted
Skin 1200x600 .jpg Rumbo ES
HomepageFlights, DPHotel Holiday Train+Hotel Trains Coast Escapes
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpg Rumbo PTHomepageFlightsHotel
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpg Rumbo.comHomepageFlights
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpg Rumbo FRHomepageFlights
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpgBravofly HU, Bravofly NO, Bravofly SE
HomepageFlights
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpgBravofly UK, Bravofly FR, Bravofly.com
HomepageFlightsDPHotel
• 100kb n/a n/a n/a n/a
Skin 1200x600 .jpg Bravofly DEHomepageDPHotel
• 100kb n/a n/a n/a n/a
** Middle transparent space (opacity 0): 795x600 px. Available space for the visible images on lateral sides: 202x600 px both, .png only
Takeover*** *** Leaderboard + Skin or Half page Ad + MPU
RICH MEDIA
FormatDimensions( W×H px )
Delivery formats
Desktop Tablet Mobile File sizeLooping restrictions
Animation restriction
Audio / video accepted
Expandable dimensions
Expendables approved for sections
Click in/out
Interscroller/Parallax
300x600.jpg.gif • • •
Max Initial File Load Size 40KB.Max Polite File Load Size 100KB
n/a n/a n/a n/a n/a in
Swiper 300x250 HTML5 • •
Max Initial File Load Size 40KB.Max Polite File Load Size 100KB
4 MaxYes 15 seconds Max; 18fps
Yes - must be user initiated, polite download with audio muted. Max video length: 30 seconds
n/a n/a in
3D Rotating Masthead
970x250 HTML5 • • • n/a n/a in
3D Rotating Cube
300x250 HTML5 • • • n/a n/a in
Spinner 300x250 HTML5 • • • n/a n/a in
Proximity targetings
320x480300x250300x50
HTML5 • • n/a n/a in
NATIVE AD INTEGRATIONS
Format Dimensions ( W×H px )Delivery formats
Available for Website available Desktop Tablet Mobile
Merchandise 370x205
.gif
.jpg
Direct salesLM, Rumbo,Volagratis
• •
High impact image 1368x560 • •
Sponsored feature - only image 580x300 Direct salesProgrammatic
all major brands• •
Sponsored feature - image + text 580x300 • •
Background images -
Direct sales
LM, Rumbo,Volagratis
• •
Dynamic text - •
Branded header 1156x510 LM UK - excluding "Villas" •
Branded header1156x510
Rumbo,Volagratis • •
Static box 300x250.jpg .png.psd .tif
WAYN
• •
Branded destination header 1920x340 •
Branded destination header - •All formats produced by in-house Media Production
EMAIL COMMUNICATIONS
Format Dimensions ( W×H px ) Delivery formatsWebsite available
Targeting Desktop Tablet Mobile File size
Standalone/Solus - LM
560x250SubjectTitle: 30/35 charactersBody: 300 charactersCTALanding page Static JPG, PNG
(non-standard horizontal format)
all brands
brand,audience segments • • •
40kb
Confirmation email 650x180per Brand & category(flights or DP/hotel) • • •
Newsletter 300x250 per Newsletter Brand only • • •
SOCIAL MEDIA
FormatDimensions ( W×H px )
Image ratio Desktop Tablet Mobile Text Headline News feed description notes
PHOTO
Desktop 1200x628 1,9:1 • • 90 characters incl. spaces25 characters incl.
spaces30 characters incl. spaces -
Desktop news feed
470x246 - • • 500 characters incl. spaces
1-2 lines (depending on length)
2-3 lines -
Mobile news feed
560x292 - • 110 characters incl. spaces
1-2 lines (depending on length)
1 lineOn mobile devices with a screen size of 640 x 1,136
pixels
CAROUSEL
Desktop 1080x1080 1:1 • • 90 characters incl. spaces40 characters incl.
spacesImage should contain as little
text possibleMax 10 different videos/ images to be included
Desktop news feed
470x246 - • • 500 characters incl. spaces
1-2 lines (depending on length)
- -
Mobile news feed
560x292 - • 110 characters incl. spaces
1-2 lines (depending on length)
On mobile devices with a screen size of 640 x 1,136
pixels
On mobile devices with a screen size of 640 x 1,136
pixels
SOCIAL MEDIA
FormatDimensions ( W×H px )
Image ratio Desktop Tablet Mobile Text HeadlineNews feed description
Videoframes / pic rate
format audiofile size
Bitrate Length
VIDEO
Desktop
Same ratio as video -
image should less than 20%
text included
1:1 / 1,33:1 / 4:3 / SDTV, 1,375:1 / film, 1,77:1 / 16:9 / HDTV, 1,85:1 / film, 2:39:1 or 2:40:1 / widescreen/9:16, no Pillarbox - or Letterbox
• •90
characters incl. spaces
45 characters incl. spaces
H.264 video compression,
preferable High Profile videos
Max 30 pics per second
.mp4 contain
er ideally
with leading movie-A
tom
Stereo AAC audio compressi
on, 128kbps + preferred
Up to 1.75GB max
no restriction
s for bitrates if Two-Pass-
Coding used and file size
less than 1 GB / 8
MBit/s for 1080 Pixel
and 4 MBit/s for 720 Pixel
max 120 minutes
Desktop news feed
470x246 - • •500
characters incl. spaces
1-2 lines (depending on length)
2-3 lines - news feed description
- - - - - - -
Mobile news feed
560x292 - •110
characters incl. spaces
1-2 lines (depending on length)
1 line
On mobile devices with a screen size of
640 x 1,136 pixels
- - - - - -
ADDITIONAL INFORMATION
We can ONLY ACCEPT 3rd creative tags / tracking from the ad technology providers mentioned in this list.
Please note that all calls made within the 3rd creative tag / tracking must come from ad technology providers included in this list.
AD TECHNOLOGY PROVIDERS
Name Name Name Name
Google AdTriba BDSK Handels GmbH & Co. KG comScore
Aarki advanced STORE GmbH Beeswax Conversant/CJ Affiliate
Adacado Adventori Betgenius Crimtan
Adara Media advolution.control Bidswitch Criteo
AdClear affilinet Blismedia CUBED
ADEX Akamai Bombora DataXu
Adform Amazon Booking.com Delta Projects
Adikteev Amobee C3 Metrics Demandbase
AdLedge Analights Cablato DENTSU
Adloox AppLovin Corp. Celtra Dentsu Aegis Network
Adludio AppNexus Centro Digiseg
AdMaxim Arrivalist Cint DMA Institute
Admedo AudienceProject Clinch DoubleVerify
Admetrics Aunica Cloud Technologies Dstillery
Adobe Advertising Cloud Avocet Cloudflare DTS
AdRoll, Inc. Batch Media Commanders Act EASYmedia
AD TECHNOLOGY PROVIDERS
Name Name Name Name
eBay GP One Kochava Mobpro
ebuilders gskinner LifeStreet Moloco Ads
Effinity Haensel AMS Liftoff MSI-ACI
emetriq Havas Media France - DBi LiveRamp Nano Interactive
Ensighten hurra.com Localsensor Navegg
Essens IBM LoopMe Neodata Group
ESV Ignition One Lotame NEORY GmbH
Evidon Impact Macromill group Netflix
Exactag Index Exchange MainADV Netquest
Exponential Infectious Media Manage.com Neuralone
Facebook Innovid Marketing Science Consulting Group, Inc. Neustar
Flashtalking Integral Ad Science MBR Targeting Gmbh Nielsen
Fractional Media intelliAd MediaMath Nordic Factory Solutions AB
FUSIO BY S4M Interpublic Group Meetrics numberly
Gemius Jivox MindTake Research Oath
GfK Kantar Mobitrans Objective Partners
AD TECHNOLOGY PROVIDERS
Name Name Name Name
Omnicom Media Group Rackspace Semasio GmbH TACTIC™ Real-Time Marketing
On Device Research Rakuten Marketing SFR Teads.TV
OneTag Refined Labs Sift Media TEEMO
OpenX Technologies Relay42 Simpli.fi The Trade Desk
Optomaton Remerge Sizmek Tradedoubler
Oracle Data Cloud Resonate Smaato travel audience – An Amadeus Company
OTTO RevJet Smadex TreSensa
PERMODO RhythmOne LLC Smart TripleLift
Pixalate RN SSI Group Smartology True Ultimate Standards Everywhere Inc.
Platform161 Roq.ad Sociomantic TruEffect
PMG RTB House Sojern Turbobytes
Protected Media Rubicon Project Sovrn UDG
Publicis Groupe Salesforce DMP Spotad usemax (Emego GmbH)
PubMatic Scenestealer SpotX Videology
PulsePoint Scoota TabMo Vimeo
Quantcast Seenthis Taboola Virtual Minds
AD TECHNOLOGY PROVIDERS
Name
Vodafone GmbH
Waystack
Weborama
White Ops
Widespace
WPP
Yieldr
ZMS
