distribution the reader covers specs social media feedback …scribalpublishing.com.au › media ›...
TRANSCRIPT
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
CONTENTS
DISTRIBUTION ................................................................................................................................................3
THE STACK READER ....................................................................................................................................4
COVERS .................................................................................................................................................................5
SPECIFICATIONS
Magazine ............................................................................................................................................................6
Digital .....................................................................................................................................................................7
E-News ..................................................................................................................................................................8
Online .....................................................................................................................................................................9
SOCIAL MEDIA ............................................................................................................................................. 10
FEEDBACK ....................................................................................................................................................... 11
CONTACT .......................................................................................................................................................... 13
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
2
STACK Magazine offers a comprehensive guide to home entertainment, encompassing DVD, Blu-ray, Video Games, Music, hardware and live performance.
STACK Magazine is the highest circulating home entertainment publication in Australia.
As an in-store magazine with multi-platform initiatives, STACK is a direct conduit to the JB Hi-Fi customer at the point of sale and beyond.
STACK Magazine reflects JB Hi-Fi’s status as a specialist retailer, with diverse content tailored towards all consumer preferences.
Physical, digital, online and social, STACK has the multi-platform touch-points that will deliver your message effectively, in alignment with marketing strategies.
In 2014, STACK enters its tenth consecutive year of publication.
DISTRIBUTION
DISTRIBUTION: 150,000Plus reaching up to an additional 16,000 readers through the digital app version of the magazine.
FREQUENCY: Monthly
CHANNELS: All JB Hi-Fi stores nationwide, the first Friday of every month.
MEDIA KIT 2014
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
3
PROFILE OF THE STACK READER MEDIA KIT 2014
STACK is keenly read every month by JB Hi-Fi customers who collectively spend more than $3 billion annually. This core 18-35 demographic are adapting and avid viewers, listeners and gamers.
Our DVD and Blu-ray fans enjoy the latest blockbusters but also have an enduring interest in the screen gems and cult classics of yesteryear, and are loyal collectors of TV shows.
Our lovers of music, new and old alike, appreciate JB Hi-Fi’s extensive range of artists, promotions, packaging and exclusives which also tap into the hottest national tours.
Our most enthusiastic gamers either secure a copy of their anticipated titles through pre-orders, or rush into the nearest JB Hi-Fi store on the release date of their favourite games.
JB Hi-Fi customers are empowered: With game-changing, robust HD equipment and the best in digital cameras, the JB Hi-Fi customer is able to make content for friends - and the world. And with music equipment now in store at JB, there’s no stopping them.
And they’re riders on the wave of technology: JB Hi-Fi shoppers are keen to engage with the very latest digital services. And they like to mix and match - tablets and smartphones, laptops, high-quality headphones... it’s all an extension of their plugged-in personality.
And ultimately, they simply just want to be entertained - whether it’s via their JB Hi-Fi purchases, or the STACK network in print and online.
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
4
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
5
SPECIFICATIONS: MAGAZINE MEDIA KIT 2014
D
A
B
C
STACK ARTWORK DEADLINES:
STACK ADVERTISING SPECIFICATIONS
FEBRUARY Issue: #112 ....................................Mon 20.01.2014
MARCH Issue: #113 .........................................Mon 17.02.2014
APRIL Issue: #114 .............................................Wed 19.03.2014
MAY Issue: #115 ..................................................Fri 18.04.2014
JUNE Issue: #116..............................................Wed 21.05.2014
JULY Issue: #117 ..............................................Wed 18.06.2014
AUGUST Issue: #118 ........................................Mon 21.07.2014
SEPTEMBER Issue: #119 .................................Wed 20.08.2014
OCTOBER Issue: #120 .........................................Fri 19.09.2014
NOVEMBER Issue: #121 ..................................Mon 20.10.2014
A. FULL PAGEWidth: 205mm Height: 275mmBleed: 5mm all aroundResolution: 300 dpiFormat: High Res PDF
B. HALF PAGE (BORDERED)Width: 195mm Height: 130mmBleed: None necessaryResolution: 300 dpiFormat: High Res PDF
C. STRIP ADWidth: 205mm Height: 57mmBleed: 5mm all aroundResolution: 300dpiFormat: High Res PDF
D. DOUBLE PAGE SPREADWidth: 410mm Height: 275mmBleed: 5mm all aroundResolution: 300 dpiFormat: High Res PDF
A full colour, bound, collectible publication
Insightful and informative features pertaining to key monthly releases
Up to date industry news
Experienced contributors who understand the requirements of the JB Hi-Fi customer
Back catalogue focus
Regular columns offering humorous and perceptive commentary
Reviews Talent Interviews
Please contact Scribal Publishing for details of FTP Server login
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
MAG APP EDMS WEB
6
SPECIFICATIONS: APP MEDIA KIT 2014
IPHONE / IPAD APP
DIGITAL READERS: 16,000 and growing strong daily!Number of people who have downloaded the STACK app on their iDevice and have access to each digital issue of STACK Magazine.
AVERAGE NEW DOWNLOADS – NEW DIGITAL READERS:112 per week
AVERAGE TIME SPENT PER VISIT:42 minutes
EXCLUSIVE DIGITAL ADVERTISING OPPORTUNITIES:Additional unique opportunities are available in the digital version of STACK Magazine; add dynamic content like TV ads and video footage to enhance your advert within STACK.
ANDROID VERSION:Planned for launch in 2014.
Conveniently brings everything in STACK Magazine to readers who miss out on a physical copy or live a long distance from a JB Hi-Fi store
Direct links to JB Hi-Fi online for immediate purchasing
Additional exclusive content including interviews, features, trailers, photo galleries, music videos
FREE electronic version of STACK Magazine
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
MAG APP EDMS WEB
LISTEN while you read using JB Hi-Fi NOW
7
SPECIFICATIONS: eDMs MEDIA KIT 2014
eDMs
Value-adding material including competitions
Direct marketing to 270,000 subscribers comprised of active JB Hi-Fi customers
ROD LAVER ARENA FULL CAPACITY: 14,820 PEOPLE – EQUAL TO 6% OF THE STACK MAILING LIST.
Specific entertainment formats targeted through campaigns, buy now or pre-order calls to action
Unique advertising and marketing opportunities
eNEWSLETTER: Weekly mailout to 270,000 subscribers highlighting new releases, JB Hi-Fi exclusives and offers. Over 1 million emails a month.
eNEWS EXTRA: Specialised themed promotion targeting whole or precise sections of the mailing list.
MAILING LIST: 270, 000 subscribers
OPEN RATE: Actual: 23% Unique: 15.6%
CLICK THROUGH RATE: Actual: 14.5% Unique: 12.9%
AD SPECS: Width: 580px Height: 80px File size: under 20kb Resolution: 72dpi Format: (Static) .jpg or .gif
TAILORED eDM: Take ownership and theme a communication for just one product.
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
MAG APP EDMS WEB
8
SPECIFICATIONS: WEBSITE MEDIA KIT 2014
STACK WEBSITE ADVERTISING SPECIFICATIONS
STACK WEB ADDRESS: www.stack.net.au
PAGE VIEWS / IMPRESSIONS FOR 2013: 2.5 Million
UNIQUE VISITORS PER MONTH: (Excluding any bots / crawlers)Jul 2013: 26,053Aug 2013: 31,369Sep 2013: 40,701Oct 2013: 44,243Nov 2013: 50,867Dec 2013: 43,807
VISITS UP BY 87.44% (Based on 2012)UNIQUE VISITORS UP BY 96.22%
PAGE VIEW UP BY 34.42%
A. LEADERBOARD (PER PAGE)Width: 728px Height: 90pxFile size: Under 30kbResolution: 72 dpiFormat: (Static) .jpg or .gif
B. RIGHT-SIDE ADAvailable on popular pages such as the Competitions main page or the DVD/TV Future Release pages
Width: 260px Height: 130px File size: Under 10kbResolution: 72dpiFormat: (Static) .jpg or gif
C. GAMES PRE-ORDER ADWidth: 242px Height: VariesFile size: Under 30kbResolution: 72 dpiFormat: (Static) .jpg or .gif in provided template
Tailored digital campaigns
Complement to STACK Magazine with exclusive content and news
Direct links to JB Hi-Fi online for immediate purchasing
Popular additional content includes competitions, future releases & recipes
Unique advertising and marketing opportunities
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
MAG APP EDMS WEB
9
SOCIAL MEDIA MEDIA KIT 2014
STACK MAGAZINE ON FACEBOOK STACK MAGAZINE ON TWITTERADDRESS: facebook.com/stackmagazine
TOTAL LIKES: 18,200 (averaging 766 new likes a month)
WEEKLY TOTAL REACH: Average 40,000 – 75,000 unique visitors
ADDRESS: twitter.com/STACKmag
FOLLOWERS: 2429
A valuable promotional tool for home entertainment offers
A valuable promotional tool for home entertainment offers and key entertainment releases
Community building
Feedback on home entertainment media
Competitions & campaigns
Pre- and post-awareness of key entertainment releases through discussion and visual prompts
A voice for STACK Magazine readers and home entertainment users
Entertainment news announced as it breaks; and streamed on the STACK website home page
A voice for STACK Magazine readers and home entertainment users
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
10
FEEDBACK FROM STACK READERS MEDIA KIT 2014
MAGAZINE EDMAPP WEB SOCIAL MEDIA“STACK includes my favourite things & keeps me informed and entertained - thank you!”A. Inglis, VIC
“My compliments to the STACK team for creating such a fantastic resource both in print and online.”Dr. C. Willis, SA
“My bible! :-) ;-)”E. Passaro, NSW
“Completely original. My favourite part of STACK is all the features.”W. Brady, QLD
“Interesting, insightful.”A. Kary, NSW
Favourite bit: “The DVD reviews open my eyes to new movies that I wouldn’t have given a second thought to.”V. Atkins, VIC
“Games is my favourite, it helps me decide what I should splurge on.”G. Alliston, ACT
Favourite bit: “Music reviews. Lets me know what I need to like if I want to be cool again.”S. Donohue, NSW
“I love the buy now button, it means not having to remember tomorrow what I wanted to buy today.”J. Kasatchkow, WA
“I can carry all the issues in my pocket!”D. Froude, NSW
Favourite bits: “The interaction with the videos and how easy it is to access if you choose to buy.”R. Cotton, NT
“I really enjoy how great & smoothly the app looks & runs!”B. Heeren, VIC
Favourite bits: “Videos are great and I don’t always have to go the store to pick up a copy (there are no stores within 100km).”T. Bordin, NSW
“We love STACK here for all the latest and upcoming news of new releases. Keeps us up to date without the hoo-ha of other magazines - thanks guys.”K. Laffer, TAS
“I love opening up my emails and seeing all the new products you have!”J. Hooper, VIC
“My favourite part is the JB Exclusives. It makes JB the store to go to for all your needs.”D. Eiffe, SA
“I love receiving the STACK enews, letting me know of all the latest releases & announcements as well as competitions and news.”N. Crowe, VIC
Favourite bit: “The upcoming releases. It’s convenient to be in the know and every now and then I’m more informed than my children - thanks STACK!”A. Walron, QLD
“Competitions are my favourite... gives me something to look forward to.”S. Aquib, VIC
Favourite bit: “I can find out the latest things so I don’t look so clueless to my sons.”J. Heron, WA
“Being able to win cool prizes, getting the news on upcoming releases and reviews makes me a frequent visitor to the STACK website!”R. Mardon, SA
“Love the future release dates - gives me plenty of time to organise presents for all my family and friends :-)”T. Waller, ACT
Favourite bit: “finding out about all the best releases... I then add the best ones to my JB shopping list.”J. Pearson-Smith, VIC
Favourite bit: “Knowing what’s coming out so I can pre-order.”S. Wood, SA
“I can’t go into a shop with the kids as they go berserk... STACK gives me the info so I can shop online at JB and keep my stress levels down!”K. Hillstone, SA
Favourite bit: “The ease in which I can look everything up. It’s all there at my fingertips.”B. Sloan, NSW
“I’m SO glad STACK is on Facebook and really enjoy the fact that your articles cover such a wide variety of talent.”S. Markwell, QLD
“I love the updates on games & movies. I love to be the first to know what is new and excellent!”L. Martin, VIC
“I like keeping up to date with latest info & goss keeps me wanting more.”R. Hoffman, WA
Favourite bit: “It would have to be that you can tweet the awesome stuff to friends and family... and the whole book of STACK is awesome :-)”A. Monks, VIC
“Hilarious!!!”A. Cosgriff, VIC
“My favourite part of STACK on Facebook is links to the great competitions.”L. Stewart, QLD
“Always brings a smile to my face!”T. Glivar, VIC
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
11
Instant audience.
Just add STACK.
in print
more than
the full capacity of
COMBINED.
DISTRIBUTION
+The
MCG
ACERArena
MadisonSquare Garden
by email
more than
the full capacity of
COMBINED.
SUBSCRIBERS
+Wembley
Full 2012 attendance
on website
more than
the full capacity of
COMBINED.
UNIQUE VISITORS
+Arena
Theatre NY
via app
more than
the full capacity of
COMBINED.
DOWNLOADS
+Regent
social media
more than
the full capacity of
COMBINED.
SUBSCRIBERS
x
Contact Nic Short t: (03) 9428 2727 m: (0410) 551 242 e: [email protected]
4
AcademyAwards venue
DolbyTheatre
Rod Laver
OperaSYDNEY
Forum Theatre
FestivalCarnegie
Halls
Theatre
E3
London OlympicSTADIUMS
Yankee
of GamesExpo
Broadway
HOUSE
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
CONTACT DETAILS MEDIA KIT 2014
NIC SHORT DirectorT: (03) 9428 2727 M: (0410) 551 242 E: [email protected]
SCOTT HOCKING EditorT: (03) 9428 2727 M: (0414) 668 242 E: [email protected]
JONATHAN ALLEY Music EditorT: (03) 9428 2727 M: (0421) 573 848E: [email protected]
PAUL JONES Games EditorT: (03) 9428 2727 M: (0420) 986 2422 E: [email protected]
SALLY CARLIER-HULL Social Media ManagerT: (03) 9428 2727 M: (0421) 972 821 E: [email protected]
AL NETHERCLIFT Production ManagerT: (03) 9428 2727 M: (0422) 215 462 E: [email protected]
DISTRIBUTION THE READER COVERS SPECS SOCIAL MEDIA FEEDBACK CONTACT
13