ADA Accessibility Requirements

for Internet RetailersPresented By

Eduardo Meza-Etienne

The session is scheduled to begin at 2:00pm EDT / 11:00am PDT

Audio and Visual are provided through the on-line webinar system

This session will be closed captioned

Webinar Features

• Closed Captioning – click the CC icon located at the top of

the Audio/Video panel (or Ctrl+F8)

• Questions – Questions may be submitted by typing them in

the chat area (Ctrl+M)

• Audio – If you experience audio delays or other issues there

is an optional conference line: [Number, Code] (please note

this is a toll call)

• Follow-up – A link to the recorded presentation and a copy

of the slides will be sent via email to all registrants

Agenda

• About SSB BART Group

• Business Drivers

• Legal Requirements

• Best Practices for Compliance

About SSB BART Group

• Unmatched Experience

• Accessibility Focus

• Implementation-Oriented

Solutions

• Solutions That Reduce Legal

Risk

• Organizational Stability and

Continuity

• Knowledge That Is Up-to-Date,

All the Time

• Published and Peer Review

Auditing Methodology

• Fourteen hundred organizations

(1445)

• Fifteen hundred individual

accessibility best practices (1595)

• Twenty-two core technology

platforms (22)

• Fifty-five thousand audits (55,930)

• One hundred fifty million

accessibility violations

(152,351,725)

• Three hundred sixty-six thousand

human validated accessibility

violations (366,096)

Business Drivers - Overview

Business Drivers

Conform to the Law

Minimize Legal Risk

Eliminate Employee

Discrimination

Optimize risk and cost

Right thing to do

Minimize Legal Risk

• Litigation Risk is the potential costs to an organization from

complaints, litigation costs, damages, and injunctions

• Risk from both publicly available systems (ADA Title III) and

employee facing systems (ADA Title I)

– International law is often more aggressive than U.S. law

• Risk roughly correlated to organization’s transaction volume

• Cost to settle a class action lawsuit - including damages and

injunctive costs - typically tops $10M

Settlement References

Weight Watchers, Bank of America, American Cancer

Society Settlements

http://lflegal.com/category/settlements/

Target Lawsuit

http://www.dralegal.org/cases/private_business/nfb_v_target.php

Disability Rights Education and Defense Fund (DREDF)

http://www.dredf.org/

Minimize Legal Risk

Conform to the Law

• All US Federal Government

agencies and funded organizations

must build and procure accessible

EIT under Section 508

• Many US State Governments have

Section 508-like requirements

• Private sector companies may

have similar accessibility

requirements under the ADA

Conform to the Law

• ADA for Websites – Current

Technical Guidance

• Dept. of Justice ANPRM

• SSB Recommendation

Best PracticesSix Stage Process

• Policy Development

Develop the core accessibility

policy, target standards and

timeline

• Standards Development Define the technical standards

and supporting documentation for

implementing the standards

• Implementation Plan

Development

Develop the implementation plan

for rolling out the

policy/standards across the

organization

• Training Development

Develop the training plan,

eLearning modules and training

courses used to train the various

different roles

• Pilot Implementation Implement the accessibility

standards in key, high risk systems

• Full Deployment

Deploy the standards and policy

across the organization

Best PracticesRequirements for Compliance Auditing

Technical Requirements• Requires a system to have a conformant

technical implementation

• Requirements split between those that can be

tested Automatically (24.8%), Manually (48.3%)

and Globally (26.9%)

Functional Requirements• Requires a system be usable to people with

disabilities using current assistive technologies

• Functional testing coverage for sensory and

mobility impairments is generally required

Support Requirements• Requires a system to be accessible in

deployment

Best PracticesTesting Methodology

SSB’s Unified Audit Methodology provides a single method to create and deploy audits within your organization

Benefits

• A single, unified process for auditing all technology platforms

• Ability to have SSB perform accessibility audits or perform them in house

• Testing coverage for full compliance requirements

• Repeatable and scalable testing methodology

• Code level remediation guidance

• Independent validation and verification of compliance

Testing

ManualAutomated

Assistive Technology

Identify

Modules

Identify

Use Cases

Groundwork

Prioritization

Analysis

Authoring

Delivery

Reporting

Global

Accessibility Management Platform

Accessibility Initiative

• Be Proactive!

• Contact your legal counsel to discuss your risks

• Secure third party technical expertise to help guide you

through the process

• Develop an enterprise accessibility roadmap and policy

framework

• Audit and test your website to determine the baseline level of

compliance

• Start building in accessibility proactively

•14

Next Steps and How to Get Started

• Contact Eduardo

• Learn about our $15K audit to find out the top accessibility

blockers that may exist on your website

• Use your report to plan your own internal accessibility

roadmap

•15

Thank You!

Contact Us

Eduardo Meza-Etienne

Senior Account Manager

eduardo.meza@ssbbartgroup.com

Kim Phillips

Webinar Coordinator

Kim.phillips@ssbbartgroup.com

Follow Us

Twitter

@SSBBARTGroup

LinkedIn

www.linkedin.com/company/ssb-bart-

group

Facebook

www.facebook.com/ssbbartgroup

Blog

www.ssbbartgroup.com/blog