ADA Accessibility Requirements
for Internet RetailersPresented By
Eduardo Meza-Etienne
The session is scheduled to begin at 2:00pm EDT / 11:00am PDT
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Agenda
• About SSB BART Group
• Business Drivers
• Legal Requirements
• Best Practices for Compliance
About SSB BART Group
• Unmatched Experience
• Accessibility Focus
• Implementation-Oriented
Solutions
• Solutions That Reduce Legal
Risk
• Organizational Stability and
Continuity
• Knowledge That Is Up-to-Date,
All the Time
• Published and Peer Review
Auditing Methodology
• Fourteen hundred organizations
(1445)
• Fifteen hundred individual
accessibility best practices (1595)
• Twenty-two core technology
platforms (22)
• Fifty-five thousand audits (55,930)
• One hundred fifty million
accessibility violations
(152,351,725)
• Three hundred sixty-six thousand
human validated accessibility
violations (366,096)
Business Drivers - Overview
Business Drivers
Conform to the Law
Minimize Legal Risk
Eliminate Employee
Discrimination
Optimize risk and cost
Right thing to do
Minimize Legal Risk
• Litigation Risk is the potential costs to an organization from
complaints, litigation costs, damages, and injunctions
• Risk from both publicly available systems (ADA Title III) and
employee facing systems (ADA Title I)
– International law is often more aggressive than U.S. law
• Risk roughly correlated to organization’s transaction volume
• Cost to settle a class action lawsuit - including damages and
injunctive costs - typically tops $10M
Settlement References
Weight Watchers, Bank of America, American Cancer
Society Settlements
http://lflegal.com/category/settlements/
Target Lawsuit
http://www.dralegal.org/cases/private_business/nfb_v_target.php
Disability Rights Education and Defense Fund (DREDF)
http://www.dredf.org/
Minimize Legal Risk
Conform to the Law
• All US Federal Government
agencies and funded organizations
must build and procure accessible
EIT under Section 508
• Many US State Governments have
Section 508-like requirements
• Private sector companies may
have similar accessibility
requirements under the ADA
Conform to the Law
• ADA for Websites – Current
Technical Guidance
• Dept. of Justice ANPRM
• SSB Recommendation
Best PracticesSix Stage Process
• Policy Development
Develop the core accessibility
policy, target standards and
timeline
• Standards Development Define the technical standards
and supporting documentation for
implementing the standards
• Implementation Plan
Development
Develop the implementation plan
for rolling out the
policy/standards across the
organization
• Training Development
Develop the training plan,
eLearning modules and training
courses used to train the various
different roles
• Pilot Implementation Implement the accessibility
standards in key, high risk systems
• Full Deployment
Deploy the standards and policy
across the organization
Best PracticesRequirements for Compliance Auditing
Technical Requirements• Requires a system to have a conformant
technical implementation
• Requirements split between those that can be
tested Automatically (24.8%), Manually (48.3%)
and Globally (26.9%)
Functional Requirements• Requires a system be usable to people with
disabilities using current assistive technologies
• Functional testing coverage for sensory and
mobility impairments is generally required
Support Requirements• Requires a system to be accessible in
deployment
Best PracticesTesting Methodology
SSB’s Unified Audit Methodology provides a single method to create and deploy audits within your organization
Benefits
• A single, unified process for auditing all technology platforms
• Ability to have SSB perform accessibility audits or perform them in house
• Testing coverage for full compliance requirements
• Repeatable and scalable testing methodology
• Code level remediation guidance
• Independent validation and verification of compliance
Testing
ManualAutomated
Assistive Technology
Identify
Modules
Identify
Use Cases
Groundwork
Prioritization
Analysis
Authoring
Delivery
Reporting
Global
Accessibility Management Platform
Accessibility Initiative
• Be Proactive!
• Contact your legal counsel to discuss your risks
• Secure third party technical expertise to help guide you
through the process
• Develop an enterprise accessibility roadmap and policy
framework
• Audit and test your website to determine the baseline level of
compliance
• Start building in accessibility proactively
•14
Next Steps and How to Get Started
• Contact Eduardo
• Learn about our $15K audit to find out the top accessibility
blockers that may exist on your website
• Use your report to plan your own internal accessibility
roadmap
•15
Thank You!
Contact Us
Eduardo Meza-Etienne
Senior Account Manager
Kim Phillips
Webinar Coordinator
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