adapt. survive. thrive€¦ · content rich, actionable and insightful, some of the best sessions...

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We’re bringing the learning and networking SaaStock is famous for online – curating a place where the industry’s smartest visionaries and innovators come together to share their stories and find their tribe. Now’s the time to bring the SaaStock experience to wherever you are and connect with the global SaaS community. No borders, no barriers, just bandwidth. This brochure will provide you with everything you need to know to ensure you maximise your chances of selection on our speaker roster. Read it carefully and follow our guidelines and you’ll be taking the virtual stage with us in June! Applying to speak Adapt. Survive. Thrive June 10 - 11, 2020 | Online

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Page 1: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

We’re bringing the learning and networking SaaStock is famous for online – curating a place where the industry’s smartest visionaries and innovators come together to share their stories and find their tribe.

Now’s the time to bring the SaaStock experience to wherever you are and connect with the global SaaS community. No borders, no barriers, just bandwidth.

This brochure will provide you with everything you need to know to ensure you maximise your chances of selection on our speaker roster. Read it carefully and follow our guidelines and you’ll be taking the virtual stage with us in June!

Applying to speak

Adapt. Survive. Thrive June 10 - 11, 2020 | Online

Page 2: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

WHY SPEAK AT SAASTOCK REMOTE?

Our mission is to help SaaS companies to gain traction, grow, and scale. 

We founded SaaStock because the SaaS industry needed an unbiased space to come together, connect, and create. 

SaaStock Remote will replicate the best of our flagship Dublin conference, bringing together the brightest stars from the SaaS universe.

We are providing a safe and effective solution to address the need for knowledge, community, and innovation.

SaaStock is the only gathering of its kind. A place for to meet like minds, fuel your ambition, and spark your imagination.

We deliver the most productive days on the industry calendar, acting as the catalyst for countless business deals, ideas, and investments.

Connect with your fellow industry influencers

Raise your personal or professional brand

Uncover the trends and tech disrupting the industry

Touch base with existing customers and secure new business

Connect with potential investors and secure your latest funding round

Launch new products or companies and deliver game-changing announcements

Join us at SaaStock Remote to ensure that you:

Page 3: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

WHAT’S YOUR STORY?

Great narratives are crafted carefully. Spend time planning your proposal, dedicating time to the storyline and delivery.

Does your content challenge the status quo or move the industry dial?

Are you offering practical advice on strategy and execution?

What are the talking points? How will your content generate buzz?

Can you suggest new methodologies to tackle old challenges?

Do you have a controversial perspective on a hot-button issue?

Are you qualified to offer a deep-dive into a difficult problem?

What are the actionable insights for the audience?

Ask yourself:

Our audience are experts: The best content delivers on depth and relevance.

SaaStock is a community: We value honest opinions over corporate party lines.

Been there, seen that: Don’t use materials you’ve presented at other events.

Remember:

Page 4: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

HOW SHOULD YOU TELL YOUR STORY?

Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the audience will gain a fresh perspective, tried-and-tested methodology, or useful data.

Case-Study Presentation

Discussion is not the right word for a panel format. We want the cut and thrust of debate: clashes of opinion, provocative and well-informed moderators, thought-leaders battling it out for the benefit of the audience.

Panel Debate

There’s nothing better than relaxing in front of the fire with someone who challenges you relentlessly on your opinions! What separates great from good in fireside chats is a fearless interviewer who asks the hard-hitting questions.

Fireside Chat

Designed to provide in-depth learning which moulds to the needs of its audience, your workshop may be organised into several sections and use multiple presenters/formats to provide practical tactics to approach complex problems.

Deep Dive Workshop

Our audience are in the weeds with their companies. Whether they’re growing their business, scaling their company across regions or planning their next exit, they want to hear from like-minds who have been through the same struggle.

Founder Stories

If you’re launching a new product or company, announcing a major funding round, merger or acquisition, it makes sense to gain media traction by making your announcement live.

Announcements

The right format will ensure that your session is high-impact, informative, actionable and fun. These are some of the formats we consider:

Page 5: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

WHO SHOULD TELL YOUR STORY?

The speaker and attendee roster are a reflection of society, a place where everyone’s voice is heard and where everyone’s opinion holds equal weight.

Extra care is given to bringing marginalised voices to centre stage: inclusive of gender, age, ability, ethnicity, sexuality and neurodiversity.

We acknowledge our failures and share best practices openly and honestly.

Speaker selection is critical to the success of your content proposal.

We don’t just look for CEOs and Founders.

SaaStock is committed to representing the best and brightest: today’s unsung heroes and tomorrow’s business leaders.

Alongside the hands-dirty, how-I-built-this content you know and love, SaaStock Remote will be centered on stories of personal and professional growth. 

Our speaker selection process ensures that:

Page 6: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

THEMES

We used to debate the validity of remote work; now we embrace it. The question is: how can your business prepare for a remote future? We’ll dig into the practices and processes that’ll set you up for success: synchronous vs asynchronous communication, the tools to deploy, and how to protect your mental health.

Future of Work

Finding the optimal price point for your software and services, reaching the right customers, and differentiating yourself in the market are unique challenges for SaaS businesses. We’ll share how to target new market segments, and experiment with pricing models that will make a real difference to the bottom line.

Pricing & Positioning

We ask the critical questions that matter to the future of the SaaS industry, such as: how will platforms and marketplaces respond to increased demand for productivity tools? How can VCs support mission-critical technology? How can we globalise R&D to increase speed-to-market for applications and services?

Future Proofing

We examine the math behind your go to market, understanding where your unit economics can provide critical insight to shape your entire strategy. You’ll gain an understanding of how to accurately predict and measure your recurring revenue, and the levers you need to 10x your revenue.

Measure what matters

We decode the tried-and-tested models that SaaS businesses can leverage, to place the customer front and centre. From marketing and sales alignment to customer success metrics, we explore how to keep the customer at the heart of everything, and why customer centricity is the single biggest predictor of your longevity.

Customer Centricity

Growing a product that ‘sells itself’ is the SaaS dream: lower customer acquisition costs, a lower touch sales model, and a product team that’s more aligned with your customers’ voice. We’ll look at how to build product differentiators to help you establish and maintain a competitive edge.

Product Levers

Page 7: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

THEMES

How do you create the sales model that works for your team, customers and market? SaaStock will unpick methods to build better sales experiences and benchmark the business cases for inbound and outbound sales. We’ll explore how to structure your sales team for growth, both SMB and enterprise.

Sales Models

SaaS businesses are always finding new ways to expand and compete on a global scale. Different cultures embrace innovation, SaaS operations, and product distribution differently. Those aspiring to seize the global SaaS market need to be able to scale their tech, people and processes efficiently.

Going Global

Marketing is a critical success lever. How can you align the leadership team around the needs of your customers, and bring product and sales together at the beginning of the cycle to ensure your go-to-market strategy is successful? It’s not easy at the top of the funnel, but we’ll provide some first-hand insights from expert marketers

Brand & Marketing

Savvy CEOs need to know what metrics matter and how to communicate them. From how to raise and who to raise from, we explore the strategies available to your business. We’ll break down the types of capital you can receive, and interrogate the makeup of your board, plus equip you for exit (it’s never too early to plan!)

Funding & Investment

We examine strategies for managing growth: how to structure the business; how to make critical hires; and the difficult task of letting go of people who no longer serve you. With a focus on mental health in the workplace and how to craft a culture that works for everyone, irrespective of orientation, ability or identity.

Crafting the company

Page 8: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

STAGE IDENTITIES

Meet the SaaS founders with an ARR of $10 - $100m, and beyond! We’ll hear from the founders and CEOs who have shaped the industry. Listen as they divulge the secrets behind their success and share tactics and strategies for propelling your business into the stratosphere.

Scale Stage

SaaStock tackles the tough questions and delivers critical insight for the movers and shakers in the SaaS ecosystem.

Our agenda is carefully crafted to deconstruct the critical issues, grouped into key themes across stages with distinct personalities for ease of navigation and to ensure maximum networking impact for like-minded individuals.

This year’s content spans 7 digital stages, each with its own personality:

The SaaStock Pitch Competition is back! And that’s not all, The Accelerate Stage will cater to fledgling startups, offering strategic talks from investors, incubators, and accelerators. Come for the pitches, stay for the insights.

Accelerate Stage

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The Growth Stage provides cutting-edge insight into the companies with an ARR of $1 - $10m. This is the hands-dirty, how-I-built-this-content you need to hear. You’ll uncover how to manage growing pains, build best-in-class products and top-notch teams, master your market and nail your niche.

Growth Stage

If your ARR is between $0 - $1m, The Traction Stage offers expert advice tailored to your needs from the business leaders who are making their mark and creating the future of SaaS. Hear tomorrow’s success stories today and meet the next generation of movers and shakers disrupting the SaaS landscape.

Traction Stage

Page 9: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

STAGE IDENTITIES

Vulnerability is seldom present on the stages of SaaS conferences. SaaStock Unplugged welcomes raw stories told with authenticity. We’ll host honest conversations designed to challenge and inspire with SaaS leaders who have seen it all.

SaaStock Unplugged

This year’s content spans 7 digital stages, each with its own personality:

An intimate stage focussed on peer-driven insights. This your chance to get up close and personal with your SaaS heroes in an intimate and interactive setting, bring your curiosity and inquisitive spirit and join the debate!

Roundtable Stage

Dedicated hands-on workshops from the best in the business. Get deep-dive insights and practical strategies to grow your business through facilitated workshops designed to target your biggest issues and provide the framework to solve them.

Workshop Stage

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Page 10: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

SPEAKER SUBMISSION TIMELINE

April 2020 Submissions open

It’s go time! The submission forms are live and it’s your chance to make your mark. All proposals must be submitted through the online form on the SaaStock website. Proposals submitted via email will not be considered.

April - May 2020 Offers & Ideation

We’ll reach out to you if your application has been successful and begin the hard work of ideating your session or placing your speaker. Remember, the more creative the proposal and the more insight you can give us on the value of your speaker to our audience increases your chances of a successful application. Don’t be shy!

Ongoing Confirmation & Announcement

Once we’re happy we’ve got a killer session or the perfect speaker, we’ll begin to put your assets live on the website. We typically add speakers to the line-up once their accepted to speak, and spend a little longer crafting the perfect session.

Ongoing Evaluation and Feedback

We carefully evaluate all proposals, and submission is considered on the merit of its content and speakers. We will notify you if your proposal is being considered and will typically reach out to gather more information to ensure your session or speaker is the perfect fit. We aim to get back to you within 8 weeks of receipt of your submission.

June 2020 SaaStock Stage Presence

It’s showtime! The eyes of the global SaaS community are on you as you to the stage to deliver cutting edge insight. You’ll have worked closely with the SaaStock team and feel inspired, motivated and prepared. It’s your time to shine!

Page 11: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

TELL YOUR STORY OVER THE AIRWAVES

Never presented online?

Fear not - SaaStock’s here to help you up your digital presenting game with experienced folks who can give your digital presence just as much impact as your physical one!

Speaker clinics

Our clinics tell you what best practice looks like when presenting to a virtual audience. You’ll understand how to use our platform, how to engage viewers across the globe from the comfort of your own home, and the logistics you need to consider in order to pack the most punch in your content session.

We’re here to help you take your content to the next level, online

Page 12: Adapt. Survive. Thrive€¦ · Content rich, actionable and insightful, some of the best sessions follow this format. The one thing no-one wants is a product pitch, so make sure the

SPEAKER GUIDELINES

Submissions are reviewed on a rolling basis but we recommend early submissions so that we are able to review your session within a measured timeframe.

1. All content must be original and created specifically for SaaStock. Please do not repeat content that you have presented at other events

You are responsible for conception, creation and execution of your session. However, all speaker confirmations and/or changes must be approved by SaaStock

Please avoid purely using information that can be found on your website or in marketing materials

We receive hundreds of speaker submissions every year. Please don’t be disappointed if you are not selected to speak this year.

We regret that we are not able to offer individual feedback on rejected applications.

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4. While we are happy to work with PR or marketing teams in organising sessions, in the run up to the show it is imperative that we connect with the speaker themselves

By submitting content, you are agreeing to allow us to distribute your content post-event, to use your image for marketing materials, record and distribute videos of your speech

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We can’t wait to hear from you! If you have any questions on the submission process, please reach out to us on [email protected]

Good luck! Team SaaStock