Fashion Forward:

Adapting to the Modern Customer JourneyHush Mayfair, London, 12 July 2016

Younger gentleman

Shopping for a full suit with all theaccessories

Only looking at brown shoes and belts

Has been browsing for a while

Looking at a specific brand

Very engaged in his research

Already dressed in a suit, a potential regular

Likely to make a buying decision

I should reinforce his selection, let him know that he can havemembership advantages alreadytoday, provide advice and guidanceon his previous likes

A person is shopping for clothes

I will tell him there are promotions on tiesif you also buy shoes

Today’s customer journey is complex and omni-channel

DISCOVER

SEARCH

RESEARCH

GET HELP

COMPARE

PERSONALIZE

SHAREEVANGELIZE

USE

TRUST

FRIEND

DECIDEPURCHASE

• INTERACTIVE

• E-MAIL

• PAID SEARCH

• SEO

• DISPLAY

• MOBILE (NOTIFICATION/SMS)

• PRINT

• WEB

• COMPANY WEBSITE

• MOBILE

• BRANCH/STORE

• CALL CENTER

• SOCIAL

Single channel processes

Siloed systems

Lack of integration

Messy data

Legacy architectures

Lack of collaboration

Lack of digital literacy

Lack of insight

Mythology

What customers

expect

What businesses

deliver

THE ENGAGEMENT GAP

A MODERN UNIQUE PLATFORM, DESIGNED FOR MODERN BUSINESS

Web Mobile Call Center PrintSocial TVPOS

ERP WMS PLM CRM Data Pools

MOVE AT SPEED

Product Content Management. Web Content Management.

ONE CUSTOMER EXPERIENCECommerce. Order Management. Together.

CONFIGURED FOR SUCCESSOur Customers. Our Partners.

Accelerators. hybris Extend. The Data Hub.

BUILT TO COMPLEMENT NOTREPLACE EXISTING INVESTMENTSModern. Extensible. Standards-based.

Single view of productSingle view of inventory

Single view of customersSingle view of orders

Single Source of Truth

Change Branding

Configure Analytics

Configure PSP

Choose Checkout

MerchandiseAdd Data

3 to 4 months

Go Live!

Average tends to be between 4 and 6 months

MAKE IT HAPPEN FAST

Based on hybris annual customer survey.

Better Customer Experience Management

Better Process and Data Management

hybris is the future of commerce.™ Today.

Fashion Forward:

Adapting to the Modern Customer JourneyHush Mayfair, London, 12 July 2016

Can you dynamically allocate stockacross your sales channels based on demand?

Do you have a single systemto manage all sales channels?

Do you have one data setfor your entire inventory?

Do you have a 360 degree viewof your customers?

Can your customers viewin-store availability online?

Do your stores allow you to shipdirectly to your customers from a

distribution centre or another store?

Answer “yes” to all questions with a fully integrated end-to-end system

How we can help

Whiteboard session

Demo based on your requirements

Proof of concept

SAP Fashion Management Services

As the exclusive co-innovation partner,

attune has been involved in SAP Fashion

Management since its inception. Since then,

we are involved in the highest number of

FMS projects within the SAP ecosystem. Our

learnings, expertise and industry focus are

unparalleled and at your disposal.

SAP Hybris Services

Bringing a unique combination of deep fashion

know-how and built-in integrations to backend SAP

solutions such as FMS, our SAP Hybris services are

designed to help fashion companies deliver

consistent, relevant and exceptional shopping

experiences across every channel with minimized

risk, faster-time to market and better ROI.