CLIENTPRESENTATION TITLE

DATE

ADCENTRICITY Digital OOH

Media Strategists

adcentricity.com

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WHAT IS DIGITAL OUT-OF-HOME?

✓ Medium used for hyper targeted advertising✓ LCD screens placed in premium consumer viewing locations, for

example: transit stations, office buildings, restaurants/bars✓ Relevant, contextual content interspersed with advertising✓ Content is intended to provide information and or/entertain the

audience✓ Digital OOH is one of the fastest growing mediums across North

America and Europe.

LCD screens in every environment – Content & Advertising Based

WHAT IS DIGITAL OUT-OF-HOME?

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BENEFITS OF DIGITAL OUT OF-HOME

✓ Highly effective✓ Engaging and direct communication on the go✓ Optimized opportunity to reach audience✓ Targeted audience capabilities through placed-based screens✓ Advertiser is guaranteed specific play times of ad✓ Provides advertisers with the knowledge of what their audience is

doing in a specific environment and what frame of mind they are in

Why Digital OOH

✓ New, innovative, LARGE medium

✓ Captive yet non-intrusive media opportunity

✓ Introduce new products OR Use for differentiation

✓ Flashy/Sexy creative opportunity

✓ Easily demonstrate features/functionality/benefits

✓ Connect with consumers where they spend 30%+ of their time – it’s where your consumers are!

✓ Walk through a media and creative strategy that includes path-to-purchase and point-of-purchase -> where are your consumers? -> hand off warm/educated leads to retail/other

✓ Use high-impact creative with sound & motion – Increased attention & recall

AUDIENCE & RELEVANCE

PATH TO PURCHASE & POINT OF PURCHASE – IT’S WHERE THEY ARE!

TARGETED DIGITAL OOH MEDIA PLAN

SAMPLE

PROFILE

Gender: Male 100%

Age:18-35 Yrs. Old

HHI: $64,000 +

Psychographic: Social urban male, enjoys sports

Geography: 10 Mile Radius of key urban centers in

New York, Los Angeles, Miami, Las Vegas

Venue Samples: Airports, bars, gyms, College, Taxi,

etc

Objectives: Enhance brand awareness.

Optimize frequency and media touch-

points. Maximize audience

impressions.

Launch of a new razor.

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ABOUT ADCENTRICITY

Digital OOH Media PartnerSingle Source Solution – 1 Partner

Scale of 89 Networks

Hyper-targeting / Hyper-local

Strategic capabilities

Enhance marketing mix

Achieve efficiencies

Meet the consumer on the go!

Reach your audience where they live, work and play.

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ADCENTRICITY

Digital Creative Opportunity

✓ 100% Flash or Video based ✓ No IAB Restrictions✓ No file size restrictions✓ Content scheduling & change outs✓ 0:15 Sec. Spot / Sequence typical✓ Customized content by venue type