adchakra media deck

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Digital Media Advertising

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India's Leading adNetwork

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Page 1: Adchakra media deck

Digital Media

Advertising

Page 2: Adchakra media deck

ROI CENTRIC SOLUTIONS

Page 3: Adchakra media deck

Internet is the No. 2 Medium in terms of Time Spent. Way ahead of Print/Radio/Outdoors, only behind TV*

*comScore FEB2012 : Age 15+ , non-cybercafe, non-mobile & non -shared/public terminals

100+ Million + Internet subscribers in India

700 Million + Mobile subscribers

16 Million + LinkedIn subscribers

70 Billion + Monthly pageviews

Page 4: Adchakra media deck

At any point in time your TG has 4 tabs open on their laptops/ computers

1. Google – to look for the right site or information2. Facebook/ Youtube/ Linked in: Social media to see what their friends are doing3. Entertainment: to consume the latest song, video, etc4. Information: The actual work that needs to be done

Plan

Our media plans cover all these areas so that your brand is present in frontof your TG at the right time

100+ Million Internet Users in India

25 Million mobile Internet Users

Spending over 16 hrs online every week

Page 5: Adchakra media deck

In India OVER 70% of the Indian Audience Says “Online Ads are informative” “I feel Online Ads influence my buying decision”

IAMAI Digital Advertising Report April 2012

Page 6: Adchakra media deck

Display

Retargeting

Mobile Social

Search

Email

Page 7: Adchakra media deck

DISPLAYTie Ups with ALL Ties 1 Portals in India Quality Inventory on Long Tail Sites

Vertical focussed approach

Rich Media & Premium Video Inventory

Over 500+ Million Impressions Monthly

business & news entertainment education career

travel technology auto social media women &

lifestyle

AccessOver 2000

PUBLISHERS

Page 8: Adchakra media deck

We Deliver Consistent Results

Targeting various verticals

Reaching out to a relevant audience

Over various types of sites

With Innovative and Engaging Formats

Using the best technology

Page 9: Adchakra media deck

RETARGETING

Premium Audience Buckets CreatedRobust TechnologyExchange Tie Ups

Page 10: Adchakra media deck

MOBILE

Mobile Ad Network

WAP/In App Inventory

Operator, Device Type, OS Targeting

ROI Focus

Page 11: Adchakra media deck

011 7878 XXXX

TV Ads

011 7878 XXXX

Newspaper Ads

011 7878 XXXX

Website

Give a missed call on 011 7878 XXXX AND

Receive a free

Gift

LEAD

verify you

phone

number

VERIFY

Our customer

rep will call

you back

FEEDBACK

Page 12: Adchakra media deck

SOCIAL

Acquisition Engagement Utility Monetization

Page 13: Adchakra media deck

Offerings

Content Strategy

Page Management

FB Advertisements

App Development

Online Reputation

Management

Website Social Integration Analytics

Page 14: Adchakra media deck

We also offer advertisers our proprietary Lead Management System

Reporting Console provides real time campaign lead statistics and dataCurrently Used by leading brands

Page 15: Adchakra media deck

TeamAdchakra

Head

Web Development Social Media

SMO Analyst

ORM Analyst

Application Dev

Planning & Analytics

Media Planners

SEM

Display

Social

Mobile

Page 16: Adchakra media deck

One stop solution from App and Content Development, Media Buying to Promotions, Optimization & Analytics

Strategy & Consulting

Digital Content and Media StrategyMarketing Technology Advisory

Content & App Development

Websites, BannersMobile

Multimedia

E-Marketing

SEO/SEM Services PPC, PPA Campaigns

Viral CampaignsMobile and In-Game Advertising

Social Media

Marketing Outsourcing

CRM operationsWebsite Operations

Campaign and Media OperationsResearch Analytics and Reporting

Page 17: Adchakra media deck

Why Adchakra

Why Us

End to End Services

Strong Leadership

Team

Proven Credentials

Robust Technology

ROI based Approach

Leading (Inter)National brands choose us!

Page 18: Adchakra media deck

Select Clients