cashrewards media deck november
TRANSCRIPT
Media Kit November 2016
Introducing
Cashrewards
We delivered over $350M in eCommerce
revenue for Australian Advertisers in FY16
$13.5 Million in cashback to members
We are now delivering over 1% of online
retail spend in Australia (according to the
NAB online retail index) and we are less
than 2 years old
We are growing by 10% month-on-month
We are 200,000+ members strong
What is cashback?
Get paid to shop
• Cashback sites are a simple idea. Instead of going directly to a shop, you access a retailer's
online store through a link from a cashback website
• You still receive your item directly from the retailer, but you also get some money from the
cashback website
• It is often a percentage of the total price you paid
• The sites have links to retailers of everything from groceries and fashion, to holidays and
broadband deals
• 98% of all global brands use Cashback sites ubiquitously as part of an always on marketing
strategy
• Cashrewards is the largest Cashback site in Australia
Our most loved categories
% OF RESPONDENTS
1 Tickets to shows, movies, events 6.5%
2 Travel (tickets/accommodation 6.4%
3 Women’s clothing 5.6%
4 Books 5.2%
5 Music to download 4.8%
6 Ebooks 4.5%
7 Fast food/meals 4.3%
8 Computer accessories and software 3.5%
9 Video games and consoles 3.2%
10 Men’s clothing 3.1%
11Fashion accessories, jewellery and watches
3.0%
12 Alcohol 3.0%
13 Supermarket shopping 2.5%
14 Shoes & footwear 2.5%
15 Crafts/hobbies 2.2%
16 Communications equipment 2.2%
17 Movie downloads 2.1%
18 Small electrical goods 2.1%
19 Health products 2.0%
20 Homewares 2.0%
TOP 20 PRODUCT CATEGORIES PURCHASED
DIGITALLY BY CONSUMERS IN AUSTRALIA, JUNE
2015
Note: ages 14+ who bought digitally in the past 4 weeks
Source: Roy Morgan Research, *Single Source Australia* as cited in
press release, Dec 2, 2015
www.eMarketer.com
34%
31%
12%
9%
3%
3%
3%2%
1%1%1%
Online market place
Grocery
Travel
Alcohol
Appliances and Electronics
Department Store
Apparel and Accessories
Health and Beauty
House and Garden
Office Supplies
Food
Books
Sports and Fitness
Video Games
Telco
Music
EBAY TESTIMONIAL
eBay is renowned as Australia's largest shopping market,
and Cashrewards is a vital eBay partner in Australia. The
Cashrewards community delivers huge incremental
revenue for eBay, and its member base is growing rapidly.
We acknowledge and thank the team at Cashrewards for
changing online shopping behaviour in Australia, and more
importantly distributing our marketplace offers to a
wider reach.
We fully expect the Cashrewards community to become
the most powerful shopping community in the country
before long. With their mantra of 'Get paid to Shop', they
are hyper-engaged and purchase with such high volume
and frequency that we can’t be anything but impressed by
their performance. We see this relationship maturing and
growing stronger over the next few years.
Head of Internet Marketing eBay, Feb 2016
660% more return through Cashrewards for AdvertisersSavvy marketers are switching spend from Search and Display to Cashback in order to capitalise on the
premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk.
$-
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
IAB and NAB Average onlineadvertiser ROAS 2015
Cashrewards Average onlineadvertiser ROAS
Website Traffic Experian Hitwise 2016
3x more visits than Coles Flybuys eStore: Source Experian July 2016
2x more sales than Virgin Velocity eStore: Source eBay July 2016
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16
www.cashrewards.com.au flybuyseshops.com.au estore.velocityfrequentflyer.com
onlinemall.qantaspoints.com pricepal.com.au
Demographics
34%
8%
6%
4%2%
25-34
35-44
45-54
18-24
55-64
65+
GENDER % AUSTRALIA % CASHREWARDS MEMBERS
Female 50.2% 45%
Male 49.8% 55%
Total 100.0% 100.0%
It is commonly known that demographic groups A, B, C are the most affluent segments of people in Australia.
The Cashrewards community contains twice the national average in all segments which implies the level of
spending power captured by our audience is significant
AGEGENDER
Source: Experian Hitwise 2016
%
25% NEW
CUSTOMERS
8%TABLET
23% MOBILE
69%DESKTOP
Cashrewards report almost half of their
members earn over $150k per annum (nearly
2X average AU salary of $78,000 in 2016)
and the majority are classed in Mosaic
socio-economic grades A or B
52% of users purchase from brands
that they had never considered before
Where cashback was offered AOV increased
121%, with a 250% increase in margin
Chinese
Community
Chinese community within Cashrewards
• Genealogy studies indicates our audience has a penetration of greater then 22% Chinese
Australians
• The Chinese Australian community have large disposable incomes and are online savvy
0
1
2
3
4
5
6
http://www.abs.gov.au/ausstats/[email protected]/mf/3412.0/
>22%CHINESE
Expats % of Australian population 2015
Influencers
One of OzBargain’s top influencers is TA
• OzBargain is Australia’s largest
shopping social network
• OzBargain reaches over a
million visitors every month.
Web statistics taken from
Google Analytics, as of the
month of December 2015
9,733,773 sessions
2,114,783 users
33,801,681 page views
94.55% Australian visitors
56.95% search engine traffic
TA – One of OzBargain’s Leading Posters - He’s one of us
USER DEALS AVG VOTE
TRENT86 1007 38.77
tightarse 815 109.72
easternculture 457 38.63
tonester 325 20.74
Spackbace 312 29.87
altomic 296 12.02
scotty 191 21.67
monty.melb 163 24.53
kaneissik 143 31.48
SavatteDodo 128 19.64
USER DEALS AVG VOTE
tightarse 772 115.03
TRENT86 493 67.19
easternculture 217 70.46
Spackbace 95 77.56
IWantThatFlight 80 57.42
tonestar 56 84.59
scotty 47 62.26
kaneissik 45 78.96
monty.melb 39 69.74
MyGroceries.com.au 35 62.00
STORE COUNT PERCENTAGE
woolworths.com.au 136 6.5%
coles.com.au 128 6.1%
udemy.com 115 5.5%
read.amazon.com 80 3.8%
scoopon.com.au 68 3.3%
dicksmith.com.au 60 2.9%
jetstar.com 49 2.3%
shoppingexpress.com.au 43 2.1%
play.google.com 41 2.0%
iga.net.au 37 1.8%
Total: 2088
Average: 6.5/week
Votes: 83.6 (Average)
MOST DEALS POSTED BY USERS
MOST FRONT-PAGE DEALS POSTED
BY A USER DEALS
What TA has to say?
https://www.ozbargain.com.au/node/217371
I find it incredible to think I'll be earning a
full-time income from doing something I
absolutely love.
I'm 100% committed to making this work,
and I'll make sure everyone benefits.
I won't leave anything unexplored.
Opportunities
Talk to us about the best targeting option for you
• We have millions of ways to target
our members
• We use advanced real time customer
intelligence to increase engagement
• Email segmentation is just one
method of targeting
• Speak to us about how we can align
your goals to our members
Today’s Hot Offers – 120,000 unique visitors per month
25%-50% minimum
increase in commission 1
Unique offers and codes2
Fly Virgin with our all-inclusive
Flights from just $69!
+ Up to 3.00% Cashback
No coupon code is required
Double Cashback Campaign
• Double commission for 7 days minimum
• 1x SOLUS EDM to 110,000 members
• 1x Weekly EDM placement
• 1x Homepage “Today’s Hot Offer” placement
• 1x Facebook post to 53k fans
• Price on request
Deal of the Day Placement $1,500
• Sample report to over
105,800 recipients
• Open rate 22.5% of
entire send
• Click-through rate 3.4%
of entire send
eDM Placement from $200 to $550 (position dependant)
• Sample report to over
105,800 recipients
• Open rate 22.5% of
entire send
• Click-through rate 3.4%
of entire send
Segmented Solus Newsletter $150 CPM (min spend $1,500)
• Choose your segment at $150 CPM
• Members that have not purchased from your brand in 3 months
• Members that have clicked your competitor brands in the last 3 months
• Members that are interested in your category i.e.: fashion, travel etc
Segmented Solus Newsletter Reporting
• Sample report to over 121,500 recipients
• Open rate 23.2% of entire send
• Click-through rate 3.2% of entire send
On Site Pop-up $1,000 per day
• 15,000 unique visits daily
• Push notification for logged-
in users
• Responsive design
• Brand logo
On Site Pop-up Report
• Report includes
– Page impressions
– Click-through rate
– Clicks
– Geo location
Today’s Hot Offers (THO) $500 per 3 days
25%-50% minimum
increase in commission 1
Unique offers and codes2
Fly Virgin with our all-inclusive
Flights from just $69!
+ Up to 3.00% Cashback
No couon code is required
Homepage Banner $2,000 for 7 days
• Homepage banner
• 940x100
Blog Post $1,000
• 1,000 words
• We write the content
• You provide the product
• Blog posts pushed to
Facebook, LinkedIn &
Medium.com
Video $500
• 30-60 secs
• Full length
• We produce the video
• You provide the product
• Video pushed to
Facebook, LinkedIn &
Medium.com
Facebook Post Example - 55,000+ Fans $500
Content Seeding - what is it? $500 per post
• Cashrewards produces content & backlinks weekly with 15 offers on influencer sites Lifehacker, Gizmodo & Kotaku
• These sites reach over 3M unique visitors monthly
• We are looking for the best offers from our retailers in all categories
• We give you a direct backlink to your store
• Each offer is charged a $500 curation fee (covers our time in curating content)
• Deadline Tuesday COB
• Offers go live ideally on Thursday 00:01 and must have an end date
Click links below for sample postings:
http://www.lifehacker.com.au/2016/09/deals-50-off-sale-at-superdry-double-cash-back-on-virgin-australia-flights/
http://www.gizmodo.com.au/2016/09/deals-15-off-surface-at-microsoft-store-up-to-70-off-bonds-underwear/
http://www.kotaku.com.au/2016/09/deals-buy-a-dell-inspiron-15-get-one-free-15-off-target-bing-lee-at-ebay/
Lifehacker stats
Gizmodo stats
Kotaku stats
In-Page Survey $1,000 per day
• Ask any question
• Pre-qualify certain outcomes
• Ask brand health questions
Contact details:
Chris Garner - [email protected]
Andrew Clarke - [email protected]
Kate Eringa - [email protected]
TA - [email protected]