cashrewards investment deck online shopping community - australia
TRANSCRIPT
Investment deck
March 2017
WE ARE THE AIR BnB OF SHOPPING
We hold no stock, have no shopping cart, don’t take
payments, yet we deliver nearly 2% of online in
Australia
People sign up to
Cashrewards.com
for free
Members click
through to shop
as normal on our
1,500 stores
Retailers use their
Ad $$$’s to pay
our members a
commission for
making sales
When the
transaction is
complete “cooled
off” and members
Get Paid to Shop
with Cash Back
Cash Back is
transferred into
your bank
account of PayPal
Account of Ali
Pay account
Our customers spend on average $150 per order
They order over 1.6 times per month
They rate our service higher than Spotify and Applehttps://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps
Saved me money, that's all that mattershttps://www.trustpilot.com/users/588714500000ff000a6fb2a5
OUR MISSION IS CLEAR
Give Back
HOW WE DELIVER VALUE
Save 5% on Fuel
Save 5% on Groceries
Save 10% on Alcohol
Save 5% on Air Travel
Over 700,000 Australians with a home loan potentially
‘at risk’ – Roy Morgan September ’16 http://www.roymorgan.com/findings/6965-high-reliance-on-two-incomes-to-repay-home-loans-potential-risk-201609191011
We offer a market place where
consumers interact directly
with brands/retailers in a value
exchange around Purchase
Intent NOT eyeballs (Irrelevant
Ads)
CONSUMERS BRANDS / RETAILERS
Clever Technology
(Proprietary)
On a macro level in Australia online media is becoming more and more expensive, now
reaching over $6.8B per annum in Digital Ad spend according to the IAB Australia. In
this competitive market place the lionshare of online Ad marketing spend sits with
Google Facebook according to Bloomberg in the US, this approximated to 64% of Ad
Spend or an equivalent ratio in Australia
http://www.bloomberg.com/news/articles/2016-04-22/google-and-facebook-lead-
digital-ad-industry-to-revenue-record . The increase in digital Ad spend is over 25 %
YoY. What is interesting is that Return on Advertiser Spend can be calculated by
dividing the NAB online retail index http://business.nab.com.au/tag/online-retail-sales-
index/ Over IAB Australia Ad Spend. This comes to a lowly figure of $3 return for every
$1 spend. This is some of worse performance globally in the world.
Cashrewards are uniquely positioned in the market place to solve the problem of
Advertisers paying extreme amounts of money for Ads on Facebook and Google to
reach unengaged audiences that are not delivering sales.
OUR VALUE PROPOSITION IS CLEAR
Measure
Cashrewards.com
AppNexus/ All
Programmatic
Display Facebook Ads
Google Ad
Exchange
Google AdWords
excluding “Brand”
Keywords
ROAS$1 : $10-$20
Nett
$1 : $4
Gross
$1 : $4
Gross
$1 : $3
Gross
$1 : $4
Gross
Payment Terms
Post Paid 60
days after
cooling off
Pre Pay Pre Pay Pre Pay Pre Pay
Include
cancelationsYes No No No No
Viewability /
Ad Fraud
100% / 0% Bot
Traffic
50% Viewable
/14% Bot Traffic
50% Viewable
/14% Bot Traffic
50% Viewable
/14% Bot Traffic
100% Viewable /
7-14% Bot Traffic
Conversion Rate 20-80% 0.1% 1% 0.1% 3%
Relevancy / User
clicks
High / Click
Measurement
Low /
Impression
Measurement
Low /
Impression
Measurement
Low /
Impression
Measurement
High / Click
Measurement
660% more return through Cashrewards for AdvertisersSavvy marketers are switching spend from Google and Facebook to Cashback in order to capitalise on the
premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk.
$-
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
IAB and NAB Average onlineadvertiser ROAS 2015
Cashrewards Average onlineadvertiser ROAS
Cashrewards Industry Recognition 2016
FINALISTS IN:WINNERS:
MediaFeatured in
HERE IS HOW WE ARTICULATE THIS
WotIf TESTIMONIAL
The growth of the cashback concept in Australia
presented an opportunity for Wotif and working with
Cashrewards has become an important aspect of our
partner marketing program.
The commitment to delivering value that Cashrewards
provides to both their end customers and partners,
has given us the confidence to continually test a
program of promotions and incentives.
Through on-site placements to email marketing and
beyond, Wotif’s collaboration with Cashrewards has
unlocked a purchase ready audience that we look
forward continuing to grow.
Stephen Wyber,
Senior Marketing Manager, Customer Acquisition for Wotif Group,
EBAY TESTIMONIAL
eBay is renowned as Australia's largest shopping market,
and Cashrewards is a vital eBay partner in Australia. The
Cashrewards community delivers huge incremental
revenue for eBay, and its member base is growing rapidly.
We acknowledge and thank the team at Cashrewards for
changing online shopping behaviour in Australia, and more
importantly distributing our marketplace offers to a
wider reach.
We fully expect the Cashrewards community to become
the most powerful shopping community in the country
before long. With their mantra of 'Get paid to Shop', they
are hyper-engaged and purchase with such high volume
and frequency that we can’t be anything but impressed by
their performance. We see this relationship maturing and
growing stronger over the next few years.
Head of Internet Marketing eBay, Feb 2016
Website Traffic Experian Hitwise 2016
3x more visits than Coles Flybuys eStore: Source Experian July 2016
2x more sales than Virgin Velocity eStore: Source eBay July 2016
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
Flybuys eShops eStore - Velocity Frequent Flyer Qantas Points Online Mall
Pricepal.com.au Ebates TopCashBack
Cashrewards
CUSTOMERS love Cashrewards.com
https://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps
34%
8%
6%
4%2%
25-34
35-44
45-54
18-24
55-64
65+
GENDER % AUSTRALIA % CASHREWARDS MEMBERS
Female 50.2% 45%
Male 49.8% 55%
Total 100.0% 100.0%
It is commonly known that the youngest 3 demographic age groups are the most affluent segments of people in
Australia.
The Cashrewards community contains twice the national average in all segments which implies the level of
spending power captured by our audience is significant
AGEGENDER
Source: Experian Hitwise 2016
%
Demographics
Cashrewards report almost half of their
members earn over $150k per annum (nearly 2X
average AU salary of $78,000 in 2016) and the
majority are classed in Mosaic socio-economic
grades A or B
52% of users purchase from brands that they
had never considered before
Where cashback was offered AOV increased
121%, with a 250% increase in margin
Cashrewards report almost half of their
members earn over $150k per annum (nearly
2X average AU salary of $78,000 in 2016)
and the majority are in the youngest age
brackets
52% of users purchase from brands
that they had never considered before
Where cashback was offered AOV increased
121%, with a 250% increase in margin
Retail Environment is Changing – NORA
Online sales
continue to
grow strongly
In store
growth is
stagnant
15.5% v 1.5%
SIGNIFICANT Market Opportunity
We Are Just At The Beginning
CASHREWARDS
ONLINE SALE
$350M
CAPTURE NEARLY
2% OF THE DIGITAL
RETAIL MARKET IN
FIRST 2 YEARS
GROWING MARKET
SHARE BY
ATTRACTING MORE
CUSTOMERS
REACHING NEW
AUDIENCES FOR IN
STORE
PURCHASES
BREAKING INTO NEW MARKES
SECTORS INCLUDING
FINNANCIAL SERVIES AND
UTILITIES
BASED ON NAB RETAIL INDEX
EXPANDING ONLINE
RETAIL MARKET REACH
SIGNIFICANT RECENT RETAIL PARTNERSHIP ADDITIONS WILL DRIVE GROWTH
FASHION
$3.1b
D
DDEPARTMENT
$1.8n
HOMEWARE / APPLIANCES
$4b
MEDIA
$3.3b
PERSONAL
$1.7b
GROCERIES
$3.6bTOYS
$0.8b
FOOD
$1.2b
$22b TOTAL AUSTRALIAN RETAIL http://business.nab.com.au/wp-content/uploads/2016/08/20160729-NORSI-June-2016-Final.pdf
PARTNERSHIPS
CASHREWARDS IS
RESONATING
C.2,500MERCHANTS
C.230,000CUSTOMERS
UP 1,000
2,500UP 150,000
230,000
Dec ‘15 Dec ‘15
Online Category Growth
Deciding Where To Buy - Online
Channels Used For Research - KPMG
Why Do People Shop In stores V Deciding Where To Buy
MERCHANTS’ PROMOTION
CASHREWARDS ON SITE MESSAGING DRIVES PURCHASE
ADVERTISER ON SITE PROMOTION
ON MARKETPLACE
PROMOTION
Contact details:David Sawicki – Chairman
Mobile +61 418 979 839
Iain Skelton - CFO
Mobile +61 404 041 333