cashrewards media deck october 2016
TRANSCRIPT
Introducing
Cashrewards
We delivered over $250M in eCommercerevenue for Australian Advertisers in FY16
$12 Million in cashback to members
We are now delivering over 1% of online retail spend in Australia (according to the NAB online retail index) and we are less than 2 years old
We are growing by 10% month-on-month
We are 160,000+ members strong
What is cashback?
Get paid to shop
• Cashback sites are a simple idea. Instead of going directly to a shop, you access a retailer's online store through a link from a cashback website
• You still receive your item directly from the retailer, but you also get some money from the cashback website
• It is often a percentage of the total price you paid
• The sites have links to retailers of everything from groceries and fashion, to holidays and broadband deals
• 98% of all global brands use Cashback sites ubiquitously as part of an always on marketing strategy
• Cashrewards is the largest Cashback site in Australia
Our most loved categories
% OF RESPONDENTS
1 Tickets to shows, movies, events 6.5%
2 Travel (tickets/accommodation 6.4%
3 Women’s clothing 5.6%
4 Books 5.2%
5 Music to download 4.8%
6 Ebooks 4.5%
7 Fast food/meals 4.3%
8 Computer accessories and software 3.5%
9 Video games and consoles 3.2%
10 Men’s clothing 3.1%
11 Fashion accessories, jewellery and watches 3.0%
12 Alcohol 3.0%
13 Supermarket shopping 2.5%
14 Shoes & footwear 2.5%
15 Crafts/hobbies 2.2%
16 Communications equipment 2.2%
17 Movie downloads 2.1%
18 Small electrical goods 2.1%
19 Health products 2.0%
20 Homewares 2.0%
TOP 20 PRODUCT CATEGORIES PURCHASED DIGITALLY BY CONSUMERS IN AUSTRALIA, JUNE 2015
Note: ages 14+ who bought digitally in the past 4 weeksSource: Roy Morgan Research, *Single Source Australia* as cited in press release, Dec 2, 2015
www.eMarketer.com
34%
31%
12%
9%
3%
3%3%
2%
1%1%1%
Online market place
Grocery
Travel
Alcohol
Appliances and Electronics
Department Store
Apparel and Accessories
Health and Beauty
House and Garden
Office Supplies
Food
Books
Sports and Fitness
Video Games
Telco
Music
EBAY TESTIMONIAL
eBay is renowned as Australia's largest shopping market, and Cashrewards is a vital eBay partner in Australia. The Cashrewards community delivers huge incremental revenue for eBay, and its member base is growing rapidly. We acknowledge and thank the team at Cashrewards for changing online shopping behaviour in Australia, and more importantly distributing our marketplace offers to a wider reach.
We fully expect the Cashrewards community to become the most powerful shopping community in the country before long. With their mantra of 'Get paid to Shop', they are hyper-engaged and purchase with such high volume and frequency that we can’t be anything but impressed by their performance. We see this relationship maturing and growing stronger over the next few years.
Head of Internet Marketing eBay, Feb 2016
660% more return through Cashrewards for AdvertisersSavvy marketers are switching spend from Search and Display to Cashback in order to capitalise on the premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk.
$-
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
IAB and NAB Average onlineadvertiser ROAS 2015
Cashrewards Average onlineadvertiser ROAS
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
www.cashrewards.com.au flybuyseshops.com.au estore.velocityfrequentflyer.com
onlinemall.qantaspoints.com pricepal.com.au
Website Traffic Experian Hitwise 2016
3x more visits than Coles Flybuys eStore: Source Experian July 2016
2x more sales than Virgin Velocity eStore: Source eBay July 2016
34%
8%
6%
4%2%
25-34
35-44
45-54
18-24
55-64
65+
GENDER % AUSTRALIA % CASHREWARDS MEMBERS
Female 50.2% 45%
Male 49.8% 55%
Total 100.0% 100.0%
It is commonly known that demographic groups A, B, C are the most affluent segments of people in Australia.
The Cashrewards community contains twice the national average in all segments which implies the level of spending power captured by our audience is significant
AGEGENDER
Source: Experian Hitwise 2016
%
Cashrewards report almost half of their members earn over $150k per annum (nearly 2X average AU salary of $78,000 in 2016) and the majority are classed in Mosaic socio-economic grades A or B
52% of users purchase from brands that they had never considered before
Where cashback was offered AOV increased 121%, with a 250% increase in margin
Chinese community within Cashrewards
• Genealogy studies indicates our audience has a penetration of greater then 22% Chinese Australians
• The Chinese Australian community have large disposable incomes and are online savvy
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http://www.abs.gov.au/ausstats/[email protected]/mf/3412.0/
>22%CHINESE
Expats % of Australian population 2015
One of OzBargain’s top influencers is TA
• OzBargain is Australia’s largest shopping social network
• OzBargain reaches over a million visitors every month. Web statistics taken from Google Analytics, as of the month of December 2015
9,733,773 sessions
2,114,783 users
33,801,681 page views
94.55% Australian visitors
56.95% search engine traffic
TA – One of OzBargain’s Leading Posters - He’s one of us
USER DEALS AVG VOTE
TRENT86 1007 38.77
tightarse 815 109.72
easternculture 457 38.63
tonester 325 20.74
Spackbace 312 29.87
altomic 296 12.02
scotty 191 21.67
monty.melb 163 24.53
kaneissik 143 31.48
SavatteDodo 128 19.64
USER DEALS AVG VOTE
tightarse 772 115.03
TRENT86 493 67.19
easternculture 217 70.46
Spackbace 95 77.56
IWantThatFlight 80 57.42
tonestar 56 84.59
scotty 47 62.26
kaneissik 45 78.96
monty.melb 39 69.74
MyGroceries.com.au 35 62.00
STORE COUNT PERCENTAGE
woolworths.com.au 136 6.5%
coles.com.au 128 6.1%
udemy.com 115 5.5%
read.amazon.com 80 3.8%
scoopon.com.au 68 3.3%
dicksmith.com.au 60 2.9%
jetstar.com 49 2.3%
shoppingexpress.com.au 43 2.1%
play.google.com 41 2.0%
iga.net.au 37 1.8%
Total: 2088
Average: 6.5/week
Votes: 83.6 (Average)
MOST DEALS POSTED BY USERSMOST FRONT-PAGE DEALS POSTED BY A USER DEALS
What TA has to say?
https://www.ozbargain.com.au/node/217371
I find it incredible to think I'll be earning a full-time income from doing something I absolutely love.
I'm 100% committed to making this work, and I'll make sure everyone benefits.
I won't leave anything unexplored.
Talk to us about the best targeting option for you
• We have millions of ways to target our members
• We use advanced real time customer intelligence to increase engagement
• Email segmentation is just one method of targeting
• Speak to us about how we can align your goals to our members
Today’s Hot Offers – 120,000 unique visitors per month
25%-50% minimum increase in commission 1
Unique offers and codes2
Fly Virgin with our all-inclusiveFlights from just $69!
+ Up to 3.00% Cashback
No coupon code is required
Double Cashback Campaign
• Double commission for 7 days minimum
• 1x SOLUS EDM to 110,000 members
• 1x Weekly EDM placement
• 1x Homepage “Today’s Hot Offer” placement
• 1x Facebook post to 53k fans
• Price on request
On site overlays
• Home page overlay
• 25,000 UV’s per week
• 25,000 interactions per week
• A/B testing
• Price on request
Contact details:
Chris Garner - [email protected]
Andrew Clarke - [email protected]
Kate Eringa - [email protected]
TA - [email protected]