Brand EnvironmentsCincinnati AdClub:Candidates Groundhog Day Event2 February 2012

© Landor Associates February 2012 Page Cincinnati Brand Environments

Scott DannenfelserLandor Associates

Design DirectorBrand Environments

© Landor Associates February 2012 Page Cincinnati Brand Environments

Create The Big Idea

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© Landor Associates February 2012 Page Cincinnati Brand Environments

Communication Hierarchy

© Landor Associates February 2012 Page Cincinnati Brand Environments

Attract: Turn their heads

© Landor Associates February 2012 Page Cincinnati Brand Environments

Engage: Make it Memorable

© Landor Associates February 2012 Page Cincinnati Brand Environments

Inspire: Establish a lasting connection

© Landor Associates February 2012 Page Cincinnati Brand Environments

Summary

1. Create your PINK PONY 2. Establish a Communication Hierarchy3. Consider every touchpoint as an opportunity4. Make a lasting connection5. BE CONSISTENT

© Landor Associates February 2012 Page Cincinnati Brand Environments

The pony should have been PINK!