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Adding a Social Marketing Campaign to a School-Based Nutrition Education Program Improves Children’s Dietary Intake: A Quasi-Experimental Study Journal of the Academy of Nutrition and Dietetics Volume 116, Issue 8 , August 2016, Pages 1285–1294

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Page 1: Adding a Social Marketing Campaign to a School … Grant...Adding a Social Marketing Campaign to a School-Based Nutrition Education Program Improves Children’s Dietary Intake: A

Adding a Social Marketing Campaign to a School-Based Nutrition Education

Program Improves Children’s Dietary Intake: A Quasi-Experimental Study

Journal of the Academy of Nutrition and Dietetics

Volume 116, Issue 8, August 2016, Pages 1285–1294

http://www.sciencedirect.com/science/journal/22122672

http://www.sciencedirect.com/science/journal/22122672/116/8

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Fresh Conversations

Iowa Department of Public Health (Iowa Nutrition Network)

and Iowa Department on Aging

A SNAP-Ed Program for Older Iowans

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Iowa Area Agencies on Aging

The number of people over the age of 65 in Iowa will more than double by 2040 compared to 2000.

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Iowa Congregate Meal Sites

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Fresh Conversations Program Goals

• Program’s nutrition goals reflect the Dietary Guidelines and key recommendations for healthy eating patterns

• Promote:– food safety guidelines for preparing, storing food

– physical activity most days of week; balance caloric intake/output

• Develop consumer skills: stay current on food packaging terms interpretation of Nutrition Facts Label

5

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INN Fresh Conversations ProgramMonthly Newsletter and Education Guide

New Information Every Month!

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Key Messages Consistent with DGA

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Taste New Food Products and Recipes

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Discuss Food Safety and Physical Activity

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Nutrition Topics Connect to Health and Independence

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Seniors like to try it before they buy it.

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RDN Program CoordinatorsLynda GrahamMilestones AAA

Anne BlockerNortheast Iowa AAA

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Friendly Educators/Facilitators

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We Pay Attention to People We Like

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Coordination: PH Programs

WISEWOMANChronic Disease Self Management Pre-DiabetesFalls PreventionOral Health

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PSE

• IDPH is a key partner in Growing Bolder, a new statewide partnership focused on reducing senior hunger in Iowa.

• Enhance direct education by working with Area Agencies on Aging to allow seniors greater access to fresh produce. Plan is to work with food banks, Extension (donations gardens) and local partners to deliver produce boxes to meal sites and senior housing sites.

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Future of SNAP-Ed

What questions are on your mind as you leave today?

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